商业模式设计方法_过程与分析工具

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:2010-4-3:,,,,,,;,,,,,;,,,,,TheMethods,ProcessandAnalyticalToolsofBusinessModelsDesign1,213JIHui2shengLUQiangWANGHong2wei(115180552134100031508052)[],,,,,[][]F27012[]A[]1000-1549(2010)07-0087-06(BusinessModel)2050,2090,,,,,,,,,[1]AmitZott,,[2],,,[3],,,,,,,,/,,[4],,7820107,;;,,:,,,,:11:,,,,,21:,,,,,,,,;eBay31:,(),,:(1);(2),;(3);(4);(5)41:,,,,,CSP(come2stay2pay)A8,,11,,/,/,,,(ValueFind)(ValueProposition)(ValueCreation)(ValueConfiguration)(ValueManagement)(ValueRe2alization)6,,121(1),SWOT,88201071,,,,/,,,,,(2),[5],,,,(3),[2],,,,,,(4)JamesM1McTaggart1994,(ManagingforValue),,,,,,,(5),,,,,,,9820107(6),31,,/,,/,/,,,,/:,,,,,,,,,,,,,,[6][7][8],,,,,,,,,[9],,/()(),,,,,,,,,,,,,,,111985MichaelPorter:0920107,,,,2,,,,,,(B),(C)(P),,(BP)221,,,,,,,,,,,,,,,,,,,,31,,,,,,,,41,,,1920107,(),(ISO9000):(),WilliamJKettinger,JamesTCTeng,SubashishGuha,2572102,IDEF51();,;(),,,,,,,,,,/,,,,,,,,,,,,:[1]MichaelRappa.(1999)Businessmodelsontheweb[E]1[2]R1AmitandZottC1Valuedrivesofe2commercebusinessmodels[C]1TheWhartonConferenceonWinnersandLosersintheE2Commerceshakeout1October20,20001TheWhartonSchool.[3]AllanMuah,ChristonpherL1Tucci1Internetbusinessmodelsandstrategies:textandcases,McGraw2Hill12005.[4]AllanAfuah1BusinessModels:AStrategicManagementApproach[M]1oston,assachusetts:MGraw2Hill,2003:86-90.[5]Rogers,E1M1DifusionofInnovations[M]1NewYork:FreePress,1995.[6]Chesbrough,H1andRosenbloom,R1S12002,pTheroleofthebusinessmodelincapturingvaluefrominnovation:EvidencefromXeroxCorporationpstechnologyspin2offcompaniesp,IndustrialandCorporateChange,vol111,no13,pp1529-555.[7]MichaelRappa1TheUtilityBusinessModelandFutureofComputingServices[J]1IBMSystemsJournal,2004.[8],1[J]1,2007(2):29-30.[9]Persson,A1,Stirna,J1whyEnterpriseModelling?[Z]1ConferenceonAdvancedInformationSystemsEngineeirng,2001.(:)2920107

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