商业连锁企业跨国经营的动因及其管理模式

(,510320):,,,,:;;;:F717.6:A:1000-2154(2006)04-0008-04:2005-12-09:(1965-),,,,,,2090,,,,,,,,,,:(),,,,,,,,,1987101987,209010,,,,,,,,,,,(),,,4174No14Vol117420064BUSINESSECONOMICSANDADMINISTRATIONApr.2006,,,,,,;,,,,8%,,,CoopersLybrand,,17,,[1](),,,,,,,,,[2](),,,,:()()()()()[3],,,,,,,,,:(),,,,1107000,,,IKEA,,,,,,,,,(),,,,,,94:,,,,,,(),,,,,(),,,,,,,,,,,Aldi20%30%,,,,,,,,,,,,,,,,,,(),,,,,,:,,;,,;,,;,,;,(,);,,,,,,,,,012006,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,;,,,,,DIY,,[4],,,,,,:[1]Coopers&Lybrend.GlobalPowersofRetailing[J].ChainStoreAgeExecutivewithShoppingCenterAge,1995,71(12):1-37.[2]Alexander,N.International!Retailing[M].Oxford:BlackwellBusiness,1997.[3](),;.[M].:,2005.85.[4],,.[J].,2004,(8):99.MotivationandManagementModeforTransnationalOperationofChainStoreXIAOYi(GuangdongUniversityofBusinessStudies,Guangzhou510320,China)Abstract:Withtheexpeditingoftheworldeconomyglobalization,thecurrentoftheChainStoresglobalizationmanagementhasbecomeincreasinglyobvious.Despitediversemotivations,theChainStorestransnationalmanagementmodesarebasedonselectingtheglobalizationstrategyormultinationalstrategy,whichadheretothestandardizationprinciple,withadaptabilityadjustmentofacertainextentaccordingtothediversecharacteristicsofdifferentmarkets.Keywords:chainstore;transnationaloperation;motivation;managementmode()114: