Versace英文介绍.ppt

FamousItalianVersacerepresents.abrandfamilyofafashionempire.fashionbrandVersaceempireismarkedbyGreecemythicalsnakesuccubaMadusha,whosebeautyhairismadeupofsnake,andthesnake'sheadisthetipofherhair.Sherepresentsthefatalattraction,atthesightofherbeauty,peoplewouldturnintostone.ThisdeterrentforceisthepursuitofVersace.VersacehistoryDecember2,1946,GianniVersacewasborninItaly,ReggioCalabria.In1972,GianniVersacemovedtoMilan,fashiondesignersbeganworkingforJenny(Genny)company,CommScopeAires(Complice)ChinesecompaniesandtheCaribbean(Callaghan)companydrewhisfirstfashionshowofclothingdesign.In1975,heCommScopeAires(Complice)companyheldhisfirstexhibitionleather.March28,1978,hewastheeternalbuildinginMilanheldhisfirstonehashisownsignaturewomen'sexhibition.In1979,seriousattentionhasbeenontheVersacebrandbeganwiththeAmericanphotographerRichard.YiweiDeng(RichardAvedon)luckycooperation.In1982,theannualdisplayofautumnandwinterNvzhuangZhaninthefamousmetalgarments,nowitbecameaclassicofhischaracteristicfashion.March31,1987,completedtheLaScalaTheatreinStuttgart'soutGermanyandtheSwan,Versacealsodesignedthisballetclothes.September1988,inMadridopeneda600square-meterexhibitionhall,thisishisfirstboutiqueinSpain.January25,1989,inGared'orsayMrs.Mitterrandataparticipatingparty,AdiElijah.Versace(professionaltrainingseniorfashionmodelstudio)wasproclaimed.InApril1990,inNewYork'sMadisonBuilding,Versaceopenedhissecondboutique,thisishiseleventhstoreintheUnitedStates.InMarch1991,Versusperfumelaunch.InJune1991,SignatureVersacesuitslaunched.In1994,thefamousKurfurstendamminBerlin,openeda600squaremetersofclothingshowroom.In1993,twonewfragrances:RedandJeansintroducedtotheworld.YOKAstylelargeJuly25,1997,thevillainMiami,unfortunatelyassassinated..In1997,whentheNaTailaVersacetookovertheVersacebrand,todesignfashionandrelativelycheapVersesandIsfanteseries,anddevelopedauniqueBlondeperfume.June30,2004VersaceVersacebrandalivebythemostbelovedniecewasonly18yearsoldgirlAllegraofficiallytookover.Versace'sdesignstyleisverydistinctive,uniqueandhighlyaestheticartpioneer,emphasizingthefunandsexy,normallyopennecklinetothewaist,designerspluckthenobleclassicalstyle,luxury,extravaganceKorea,butcomfortableandfullconsiderationappropriatedisplaysize.Versacedesignbiascutisthemostpowerfulofthemostvaluableproperties,jewel-likecolors,smoothlines,generatedbybiascutasymmetricalcollarwithcharm.Theuseofnobleandluxuriousfabrics,withthebiascutway,intherigidgeometriclinesandsoftcurvesofthebodybetweentheclevertransition.FortheVersaceclothinglineisveryimportant,suits,skirts,coatsandsoontothelinemarked,toexpresssexyfemalebodyInmen,theVersacebrandclothingisalsowrappedinleathergarments,creatingabold,majesticprofileofevenabitofdebauchery,andinsizeisslightlylooseandcomfortable,stillusingtheobliqueandasymmetrictechniques.Wideshoulders,asubtledetailtreatmentimpliessomekindofsciencefiction,peoplesaiditisafuturisticdesign.InadditiontofashionalsooperatesVersaceperfume,glasses,scarves,neckties,underwear,bags,leathergoods,bedsheets,tablecloths,china,glassware,downproducts,furniture,etc.hisfashionproductshavepenetratedintothelifeofeacharea.SpringSummer2012FashionShowVideo