online-shopping-and-traditional-shopping

OnlineshoppingWhichwayofshoppingyouprefer?ORTraditionalshopping•李健定、吴艺真、姚亦霏、廖敏、黄华茵、黄碧霞L/O/G/OThecontrastofonlineshoppingandtraditionalshopingstructurePricingOpeningremarksConclusionAfter-salesserviceConvenientQualitySelectionPricingTaobaoTraditionPriceLevellowpricehighpricePriceSpread(价格差距)largesmallPriceFluctuation(价格波动)largesmallPriceLevelrentalfeesPublicitycostIntermediatelink中间环节Thepriceontaobaoisgenerallylowerthanthephysicalstore.PriceSpreadandFluctuationThepriceofthesamecommoditymaybevariedandthegapislarge.Thepriceofacommodityisconstantlychangingandtherangeislarge.Thepriceofsameproductisaboutthesame.Inthetraditionalbusinessmodel，thepriceisstableandtherangeissmall.onlinetraditional1.biggershelfandvarietygoods2.manykindsofclassificationselectionofproductOnline1.littleselection2.fixedclassificationTraditional1.2.3.1.2.3.It’sconvenienttochangeorrefundthecommoditiesIt’sconvenientforProductwarrantyCanhavetheafter-salespersonnelon-siteserviceIt’sconvenienttocommunicatewithafter-salespersonnel.Youdon’tneedtogototheentityshopforrefundorchangethecommodities.Canavoidthehead-onconfrontationwiththesalesstaff,reducethedisputeAfter-SaleServiceTraditionalonlineadvantage1.2.1.2.3.It’sconvenientforProductwarrantyAfter-SaleServiceTraditionalonlinedisadvantageCannotavoidthehead-onconfrontationwiththesalesstaff.MostonlineretailerswouldnotgivethebilltoconsumerIttakesalongtimeforconsumertoreturnorchangethecommodities.it’shardforconsumertoprotecttheirownrightsandinterests.ConvenientAthomeshoppingwithouttimelimitordersYoucanobtainmoreinformationandchoosethegoodswhichcannotbuyatlocal.Fromordering,buyingtohomedelivery,youneedn'tcomeinpersonatthescenewhenbuyingthegoods.Itisbothsavetimeandeffort.ACBOnlineshoppingbutmostshoppingmallhaveitsbusinesshours.youcan'tbuyanythinginthephysicalstorenearyourhomeshoppinginphysicalstorewillspendtoomuchtimeConvenientTraditionalshoppingQualityTraditionalOnline1、can’tseethegoodsortry2、psychologicalbarrier3、creditrating1、“facetoface”2、replaceconvenientConclusion•Whichwayofshoppingisbetter,itdependsonthespecificsituation.ORL/O/G/OThankYou!•李健定、吴艺真、姚亦霏、廖敏、黄华茵、黄碧霞