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morville@semanticstudios.com1PeterMorville,IASummit2008SearchPatternsapracticalguidetothefutureInformationthat’shardtofindwillremaininformationthat’shardlyfound.morville@semanticstudios.com2WayfindingPatternsFuturesStudiesKnowledgeManagementDiscoveryInformationArchitectureInteractionDesignSearchmorville@semanticstudios.com3Thereisonetimelesswayofbuilding.Itisthousandsofyearsold,andthesametodayasithasalwaysbeen.Thegreattraditionalbuildingsofthepast,thevillagesandtentsandtemplesinwhichmanfeelsathome,havealwaysbeenmadebypeoplewhowereveryclosetothecenterofthisway.Itisnotpossibletomakegreatbuildings,orgreattowns,beautifulplaces,placeswhereyoufeelyourself,placeswhereyoufeelalive,exceptbyfollowingthisway.And,asyouwillsee,thiswaywillleadanyonewholooksforittobuildingswhicharethemselvesasancientintheirform,asthetreesandhills,andasourfacesare.TheTimelessWayofBuildingChristopherAlexandermorville@semanticstudios.com4WindowPlace(180)Everybodyloveswindowseats,baywindows,andbigwindowswithlowsillsandcomfortablechairsdrawnuptothem.Maybepartof:•EntranceRoom(130)•ZenView(134)•LightonTwoSides(159)•StreetWindows(164)Maycontain:•Alcoves(179)•LowSill(222)•Built-InSeats(202)•DeepReveals(223)APatternLanguageChristopherAlexanderetal.morville@semanticstudios.com5morville@semanticstudios.com6morville@semanticstudios.com7SearchPatterns@@semanticstudios.com8BehaviorPatternsQueryNarrowResultsQueryResultsQuerySearch&Browse&AskResultsDocumentDocumentQueryPearlGrowDocumentResultsResultsmorville@semanticstudios.com9DesignPatternsResultsQueryResultsFacetedNavigationQueryBestBetsQueryCategoryMatchResultsCategoryResultsPageAuto-Suggest(Queries)QueryResultsContextualSearchQueryCategoryPageResultsFederatedSearchQuerymorville@semanticstudios.com10Afewgoodstartingpointssuggestedbyhumans.QueryBestBetsResultsPagemorville@semanticstudios.com11morville@semanticstudios.com12morville@semanticstudios.com13ResultsFederatedSearchQueryBecauseusersdon’tknowwheretolook.morville@semanticstudios.com14morville@semanticstudios.com15morville@semanticstudios.com16Multiplewaystosearch(andbrowse)incombination.ResultsQueryResultsFacetedNavigationmorville@semanticstudios.com17morville@semanticstudios.com18morville@semanticstudios.com19morville@semanticstudios.com20morville@semanticstudios.com21morville@semanticstudios.com22InvisibleOverwhelmingObviousSubtlemorville@semanticstudios.com23morville@semanticstudios.com24morville@semanticstudios.com25SearchMetrics(Endeca)HomeDepot•Conversionrateincreasedover30%infirsttwoweeks.•Doubledigitincreaseinaverageordersize.CabotCorporation•Technicalinformationdownloadsincreasedby48%.•Emailandtelephoneinquiriesreducedby21%.Sigma-Aldrich•Increasedsuccessfulsearchesfrom53%to83%.•Increasedsitetraffictothefinalproductdetailpageby80%.“Aleadinge-commercesitereportedarevenueincreaseof$370millionintheyearfollowinglaunch.”morville@semanticstudios.com26Becauselittlethingsmakeabigdifference.Auto-SuggestQueryResultsmorville@semanticstudios.com27Auto-Suggest(Results)QueryPageAuto-Suggest(Queries)QueryResultsmorville@semanticstudios.commorville@semanticstudios.com29StructuredResultsmorville@semanticstudios.com30morville@semanticstudios.com31SocialSearchmorville@semanticstudios.com32morville@semanticstudios.com33morville@semanticstudios.com34MediaSearchCooltoolsforfindingmusic,images,video,andothernon-textformats.Mostrelyonkeywordsearch,butsomeallowuserstoquerybyshape,texture,color,sound,andotherinherentpropertiesoftheobjectstheyseek.morville@semanticstudios.commorville@semanticstudios.commorville@semanticstudios.com37morville@semanticstudios.com38morville@semanticstudios.com39MobileSearchmorville@semanticstudios.com40SpimeSearchWineMAsmartwinerackthatusesRFIDtotrackbottlesintherackandidentifyonesthatfittheselectioncriteria.CollectorsandrestaurantscanuseWineMrackstosearchcollectionsThewinecanbedynamicallyreorganizedbyanycombinationofyear,region,price,etc.Ahandhelddeviceacceptsqueries,andfull-colorLEDlightstransformtherackandbottlesintoasearchresultsinterface.Thesystemevensupportsfacetednavigation.morville@semanticstudios.comCiscoWirelessLocationAppliance“Aquickglanceatthescreenshowsexactlywherethetaggedwheelchairsarelocated...Patientswaitnomorethanafewminutesforawheelchair,andwesave$28,000amonthbyeliminatingsearches.”morville@semanticstudios.com42RedefiningSearchmorville@semanticstudios.com43morville@semanticstudios.com44morville@semanticstudios.com45morville@semanticstudios.com46MyShelfmorville@semanticstudios.com47PossibleFuturesofSearchPersonalizationNaturalLanguageConceptSearchArtificialIntelligenceTextAnalyticsVideoSearchVisualizationQueryDisambiguationRelevanceAlgorithmsRetrieval(KFTF)SocialSearchDiversityAlgorithmsUnknownUnknownsSemanticSearchPopularityAlgorithmsSpiritualSearchUsersUniversalSearchBestBets(Precision)TechnologyFacetedNavigationDiscovery(Un-Search)MobileSearchEverything(Recall)AdvertisingLocalSearchTaggingKnowledge+LearningSegregatedSearchSearchAnalyticsAmbientFindabilitymorville@semantics