事业企划书基本结构

화사명화사명비전표어31.ExecutiveSummary요약문은본문작성후제일뒤에작성합니다문장서술식으로만아니라도표나그래프를함께활용합니다문장서술식으로기술할경우Key-word중심으로,한문장은최대3줄을넘지않도록합니다비전및경영이념사업개념및수익모델시장규모및성장성목표시장및목표고객매출계획및수익성전망1.ExecutiveSummary화사명비전·경영이념서술및그림으로형상화21세기비전및경영이념화사명사업개념·수익모델서술및그림으로형상화현재사업,신규사업(목표년도3년또는5년에이르는과정에서의신규사업분야)오프라인및온라인수익모델을구체적으로요약화사명시장규모·매출계획목표시장·고객서술및도표/그래프수치는당해년도및목표년도(3-5년후)2가지만나타냄시장규모,시장점유율,매출액,영업이익정도구체적으로서술목표고객의수치가있을경우적극포함목표고객의증가전망및신시장/신고객확보전망등화사명비전표어82.회사개요2.회사개요2-1.회사연혁2-2.이사회및주주구성2-3.사업개념및수익모델2-4.사업포트폴리오2-5.핵심보유기술및특허권2-6.주요경영목표2-7.조직구성화사명회사연혁주요사업회사명설립일대표이사자본금매출액종업원수본사설립년월일한글(한자)0억원(2001.02.00현재)00억원(2001년도목표)0명(2001.02.00현재)주소2001.2벤처기업등록(등록처/등록원인)2001.12000.0㈜스페이스빌더스설립대표이사이종석자본금1억원※회사성장과정중중요사항기재-설립및대표이사-등기변경사항(상호/자본금/대표이사등변경)-홈페이지오픈및서비스개시-수상실적-벤처등록-병역특례업체지정-기술연구소설립-전략적제휴-국내외관련법인설립화사명이사회·주주구성이사회구성구분성명출생년도주요학력주요경력대표이사와관계대표이사이종석1967•한양대건축공학과•00건축설계사무소자문위원소속직위성명출생년도주요학력주요경력한양대건축공학과부교수홍길동1967•한양대건축공학과•00건축설계사무소화사명이사회·주주구성자본금현황년월일액면가총주식수자본금비고1999-00-005,00000,000100,000,000설립자본금유상증자주주구성구분성명주식수㈜지분율대표이사와관계대표이사이종석00,00045.5%본인홍길동이방원왕건궁예45.5%20.5%10.0%10.0%14.0%이종석홍길동이방원왕건궁예화사명증가(감소)한주식의내용일자원인종류수량주당액면가액주당발행가액증(감)자후자본금신주의배정방법증자비율1989.02.22유상증자보통주5,00010,000원10,000원50,000설립자본금1992.12.03유상증자보통주5,00010,000원10,000원100,000구주주100%1996.12.06유상증자보통주20,00010,000원10,000원300,000구주주200%1997.04.02유상증자,분할보통주80,0005,000원5,000원700,000구주주133%1999.11.18공모증자보통주120,0005,000원5,000원3,000,000일반공모25%2.회사개요2-2.이사회·주주구성자본금현황및변동현황년월일액면가총주식수자본금비고1999-00-005,00000,000100,000,000설립자본금2001-00-002001.00.00현재화사명사업개념·수익모델사업개념궁극적으로고객에게주고자하는가치,상품/서비스를요약하고그림으로나타냄오프라인과온라인모두포함새롬기술SEROMETechnology,Inc.신기전자ManufacturingbaseIADBiz.Dialpad.com,Inc.The1stFreeWebtoPhoneServiceInUSAEnhancingtoECBiz.Biz.Networking화사명사업개념·수익모델사업개념EnhancingtoECBiz.MakingSynergyPower&TransactionBiz.(EC)CommunityService•DastamanEnhancingwithIM&PursuingtoAsianCommunity•Criticalmass(memberDB)구축:1Mwithin1Q/2KDialPAD•LaunchinginUSforcommercialservicewithGTE•FeasibilityEffect•Promotion&FundingSEROMENET•Launching&MakingaBrandofSEROMENET•ImageChange&BrandMktgSEROMECALL•StartupITServicein4Q•AggressiveMktg•ModelingasRevenueBiz.ofInternet화사명사업개념·수익모델수익모델구체적으로서술하여야함사업명수익모델목표고객시장규모(성장성)온라인오프라인사업1••••••••인테리어업자-이런식으로서술해서는안됨-세분화,수치활용,목표고객의성장추이는?•2001년과2003년시장규모또는성장성사업2•••••••사업3•••••••사업4••••••••※온라인수익모델:상품판매,정보지식및데이터판매,중개수수료,제품(S/W,or음악/영화등)다운로드,오디오/비데오청취,ASP,광고,스폰서쉽/전략적파트너쉽,유료회원,사용시간에따른요금징수등등화사명시장규모국내시장규모:MarketCAP(사례:새롬기술)연48%이상의고성장시장연도199920002001200220032004국내인터넷이용자수6,00012,00016,00020,00024,00027,500증가율-100%33%25%20%15%연도199920002001200220032004국내인터넷광고시장3706731,1771,5982,0182,439증가율-82%75%36%26%21%단위:천명단위:억원화사명시장규모세계시장규모:MarketCAP(사례:휴맥스)5,00010,00015,00020,00025,00030,00035,00040,00045,0001998199920002001200220032004Unitsin000's02,0004,0006,0008,00010,0001998199920002001200220032004Unitsin000's디지털위성STB05,00010,00015,00020,0001998199920002001200220032004Unitsin000's디지털지상파STB디지털케이블STB위성STB가주도미국이약42%,유럽이36%차지1999년부터디지털화가속화화사명시장규모시장의특성(사례:휴맥스)MINORMAJORBrandHolder(OEM)Distributor/End-user(Brand)Operator(S~M)Ex)DigitalPlatform(Turkey)NTV+(Russia),ChristianTV(U.K.)PDMC(Taiwan)Operator(L)Ex)BskyB(U.K.),Canal+(France)DirecTV(USA,Satellite)TCI(USA,Cable)일반유통(H)방송사직구매(V)•Marketsegmentation•MarketplayersMINORMAJORSTBmanufacturesinKorea&TaiwanHumax,NokiaKathrein,TechnisatHumax,Sagem,NokiaEchostar,UEC,SamsungPhilips,Pace,AmstradThomson,Panasonic,GI,SA일반유통(H)방송사직구매(V)ADCBBACD화사명(1.0)30%2.05%StarsQuestionmarksCashcowsDogs15%사업1사업2사업3사업42001매출액(백만원)시장성장율(%)상대적시장점유율(%)2003매출액(백만원)시장성장율(%)상대적시장점유율(%)0.5••시사점BCGMatrixBPM(BusinessPortfolioManagement)화사명매경/한경SEROMENETSEROMECommunity다음네띠앙네이버라이코스야후코리아조선/중앙전문포털경쟁종합포털경쟁(사례:새롬기술)화사명회사개