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ThedifferencesbetweenChineseandWesternculture'sinfluenceoninternationalbusinessnegotiationAbstract：Withtherapiddevelopmentofeconomicglobalization,afterchinajoinsintheworldtradeorganization,ithasbecomeanintegralpartoftheglobaleconomy.Andbusinessnegotiationofwhichisdirectlyrelatedtothesuccessorfailureistheparticularlyimportantinit.Successfulbusinessnegotiationrequirementsnegotiationpersonnelnotonlymastertheprinciplesofnegotiation,legalandbusinessoperations,butalsoneedtounderstandthedifferencesbetweendifferentcultures.Thisisbecausethedifferentcountries,differentnationalities,differentgeographicalandculturaldifferenceswillaffectthenegotiationsnegotiationstyle,thusaffectingthewholenegotiationprocess.Onlyfamiliarwithnationalculture'sinfluenceoninternationalbusinessnegotiation,andputsforwardthebasiccountermeasurestoculturaldifferencesininternationalbusinessactivities,todoajobwithskillandease,andreachedsuccessfulnegotiation.1.TheimportanceofculturaldifferencesoninternationalbusinessnegotiationsDuetotheinfluenceofdifferentcultures,thedifferenceofinternationalbusinessnegotiationstyleisverybig.Westernerstendtocomplexnegotiationsforasmallerproblems,andthenturntosolve,butinmanyeasterncultures,negotiationisamethodtooverallconsideration.Therefore,ininternationalbusinessnegotiations,inviewofthedifferentculturalbackgroundbusinesspartners,strengtheningbasedontheculturaldifferencesinthenegotiationmanagement,correcthandlingofculturaldifferences,toimprovetheefficiencyofthenegotiationsisveryimportant.Inthenegotiations,manynegotiatorsareoftennotunderstoodorattentiontoculturalimpacttothewayofnegotiations.Forforeignnegotiatorsculture,somenegotiatorshavenoticedsomeoftheotherpartytalkingdifferent,orincomprehensibleinthenegotiationofspecificperformance,buttheythinkthatisnotimportant.Somepeopleblindlybelievethatnegotiationswithforeign-relatedfactsanddatawords,andthefactsanddataarecommon.Similarly,somenegotiatorstoexoticnegotiations,witheachothertomaintainaharmoniousrelationship,theywillpayattentiontotheculturesimilarity,whileignoringthedifference.Inbusinessnegotiations,ifnotpayattentiontotheirculturaldifferences,itiseasytoleadtothefailureofthenegotiations.2.ThemainformofthedifferencesbetweenChineseandWesternculture2.1DifferentreligiousbeliefsReligionisthedevelopmentofhumansocietytoacertainstageofhistoricalphenomenon.Theworldhasthreemajorreligions:Christianity,Buddhismandislam.OrientalpeoplebelieveinBuddhism,whiletheWesternersadmiredChristianityorislam.Differentreligionshavetheirowncustomsandrules,whichaffectspeople'sunderstandingoftheway,behaviorstandardsandvalues.2.2DifferentpoliticalbackgroundChinesesocialist,Westerncapitalism.Duetothepoliticalsystemandtherelevantpoliciesandregulationsonpeople'sbehaviorrequirementsaredifferent,sothatthepeopleofallcountriesinthepoliticalconceptiondifferences.Internationalbusinessnegotiationisnotonlyakindofbusinessnegotiation,isalsoaninternationalexchangeactivities,hasastrongpolicy.Asaresultofnegotiationsthetwosidesofthebusinessrelationshipbetweentwocountriesorregionsaspartoftheoveralleconomicrelations,ofteninvolvingthepoliticalrelationsbetweenthetwocountriesandforeignrelations,therefore,inthenegotiationsbetweenthetwoortwolocalgovernmentofteninterventionandinfluencebusinessnegotiation.Internationalbusinessnegotiationsmustimplementnationalpoliciesandforeignpolicy,atthesametime,shouldalsopayattentiontothecountrypolicy,aswellastheimplementationofaseriesofforeigneconomicandtradelawsandregulations.2.3ThedifferentwaysofthinkingWayofthinkingiscausedbytheculturaldifferenceisoneoftheimportantreasons.Westernculture-orientedmodeofthinkingandlogicanalysis,andtheorientalculturemodeofthinkingshowedasenseofintegrity,thetraditionalChinesethinkingandculturecharacteristics.Duetotheinfluenceoftraditionalculture,Chinesetendtopayspecialattentiontointuition,payattentiontotheprocessofunderstandingtheexperienceandfeeling.Andthewesternmodeofthinking,theChinesemodeofthinkinghasobviousgeneralandvague,inthecourseoftime,willformafixedpatternofthinking,appearedonthenegotiatingdifferences.2.4DifferentetiquettesWesternetiquettedifferencesaremainlyembodiedintheaspectsoflanguage.Firstly,theimplicationofdifferentlanguage.Toengageinbusinessactivities,tocorrectlygraspanduseEnglishwordsmeaning,lestinforeignbusinessactivitiesinanexposeoneselftoridiculeorevenmisunderstandingandunhappiness.Forexample,Chinesedragonisconsideredtobegreat,goodluck,whiletheAmericansthinkthatdragonsareevil,cruelsymbol;second,JingQian-theuseofdifferentfrequency.ChinesecommonlyusedJingQian,AmericansrarelyinJingQian.SuchasChinesereceivespraisewillusesomeofthecommonlyusedlanguageJingQian.WhiletheAmericanswerepraised,onthepraiseofothersembrace;third,thenumberofthegreetingsarealsodifferent.Chinesepeopleusedtheirlanguage.Chinesemeetbusinesspartnersvisit,theyareveryhospitable,likeallsortsofquestions.Throughconversation,theycanunderstandeachother'sbackground,experienceandpersonalpreferences,thesematerialscollection,contributetotheunderstandingofeachother,toprovidethemostsui