苹果公司英文介绍ppt课件

APPLEINC.Businessadministration1401张文晔Briefintroduction01CUPERTINO,CASecond-largestinformationtechcompanyApril.11976Third-largestmobilephonemaker01LOGOHISTORYPRODUCTS12OUTLINE04STEVEJOBSLOGO01LOGOFirstApplelogo(April1,1976)FirstofficialApplelogofromMay17,1976toAugust26,1999CurrentApplelogosinceAugust27,1999.HISTORY011976-80，theearlyyearsApplewasestablishedonApril1,1976,bySteveJobs,SteveWozniakandRonaldWaynetoselltheAppleIpersonalcomputerkit.In1977,Applethesecondgeneration(AppleII)introduced,asApplevolumeproductioninthefirstparagraghofthepersonalcomputer.1981-1985,LisaandMacintoshApplebeganworkingontheAppleLisain1978.In1982,JobswaspushedfromtheLisateamduetoinfighting.JobstookoverJefRaskin'slow-cost-computerproject,theMacintosh.1986-1993,Riseandfall1994-1997,Attemptsatreinvention1998-2005,Returntoprofitability2005-2007,Theinteltransimition2007-2011:successwithmobiledevices2011-2012:post-stevejobsera2013-present：AcquisitionsandexpansionIn2013,AppleannouncedtheseventhiOSoperatingsystemalongsideOSXMavericks,thetenthversionofMacOSX,andanewInternetradioservicecallediTunesRadio.iphoneipadipodmaciwatch03PRODUCTS41.4%IPHONE04AppleInc.reportedthatthecompanysold51millioniPhonesintheQ1of2014(anall-timequarterlyrecord),comparedto47.8millionintheyear-agoquarter.MarketshareinU.S.10%inChina(Q1)2014IPHONEIpadIpad05Applealsosold26millioniPadsduringQ3.Sinceitslaunch,iPadusershavedownloadedthreebillionapps.ThetotalnumberofAppStoredownloadsisover25billion.56.3%IPad(Q3)MarketshareinChinain2014IpodMacAppleWatch(releasein2015)THANKYOU:D01