体验商务英语综合教程4(第二版)电子教案Unit-7

Unit7VocabularySuccessOnlineListeningInternettermsReadingInternetshoppingLanguageReviewConditionalsSkillsPresentationsCasestudyKGVEuropeOverview‘Technologyistheknackofsoarrangingtheworldthatwedon’thavetoexperienceit.’MaxFrisch(1911–1991)Swissarchitect,playwrightandnovelistQuotationsMaxFrischwasaSwissplaywrightandnovelist.Frisch'sworksfocusedonproblemsofidentity,individuality,responsibility,morality,andpoliticalcommitment.Hisuseofironyisasignificantfeatureofhispost-warpublications.FrischwasoneofthefoundersofGruppeOlten.HewasawardedtheNeustadtInternationalPrizeforLiteraturein1986.1.WhatgoodsorservicesdoyoubuyovertheInternet?Whatdoyouprefernottobuy?StartingUpDiscussthesequestions.2.WhatproblemshaveyouhadbuyingontheInternet?WhatkindofproductsorservicesarebestsoldontheNet?3.ArethereanythingswhichcouldnotorshouldnotbesoldontheNet?4.Whataretherisksofe-commercefora)thecompaniesinvolved?b)theircustomers?SuccessonlineA7.1ListentothefirstpartoftheinterviewwithJeffKimbell,MarketingDirectorEurope,forDell,andcompletethesentencesbelow.Listening1.Dellhasa....................................................withitscustomers.2.Theydon’tuse..........................toselltheirgoods.3.Theyoffer..........................tocustomerstohelpcustomersmakea.....................................................4.Customerscanbuyasystem...........................directrelationshipdistributorsinformationpurchasingdesignonline7.1mp3SuccessonlineB7.2ListentothesecondpartoftheinterviewandgivefourreasonswhyDellhasbeensuccessfuldoingbusinessonline.Listening•Theyhavedirectrelationshipswiththeircustomers.•Theyhearfirst-handfromtheircustomersaboutwhatinformationtheywantandhowtheywanttointeractwithDell.•Theyprovideinformationenablingcustomerstocomparedifferenttechnologiesandgiveinformationaboutpromotionaloffers.•Theyhavedevelopedcustomisedwebpagesforlargecorporatecustomersofferingacustomisedserviceandcustomisedprices.7.2mp3SuccessonlineC7.3Listentothefinalpartoftheinterviewandsayifthefollowingstatementsaretrueorfalse.Listening1.Peoplewillbelessworriedaboutsecurity.2.Peoplewillstillwanttogotoshopstotouchandfeelproducts.3.Advancesintechnologywillencouragepeopletoshoponline.DDoyouagreewiththestatementsinExerciseCabove?TrueTrueFalse7.3mp3AWeoftenusethewordsandphrasesbelowtotalkaboute-commerce.Checkthatyouunderstandtheirmeaning.Useadictionarytohelpyou.InternettermsVocabularybrowsedirectorieshitskeywordlocateNetonlinesearchsearchenginessitesurferstrafficbrowse:tolookthroughaseriesofwebpages,perhapsthoseofaparticularsite,oronesfoundbyasearchenginerelatingtoaparticulartopic.directories:listsofsitesofsimilarorganisations,orofsiteswithinformationonparticulartopics.hits:thenumberofvisitsthataparticularsitereceivesorthesitesfoundbyasearchenginethatcontainthekeywordyouentered.AVocabularykeyword:awordthatyouenterintoasearchengineinordertofindsiteswithwebpagesthatcontainthisword.locate:findinformation,asite,etc.thatyouarelookingfor.Net:anotherwordforInternet.online:usedasanadjectiveoradverbtotalkaboutactivitiesrelatedtotheInternet.search:tolookforparticularinformationoraparticularsite,ortheactoflookingforit.browsedirectorieshitskeywordlocatenetonlinesearchsearchenginessitesurferstrafficWeoftenusethewordsandphrasesbelowtotalkaboute-commerce.Checkthatyouunderstandtheirmeaning.Useadictionarytohelpyou.InternettermsAsearchengines:siteslikeGoogle,Yahoo,AltaVista,etc.thatallowyoutofindothersiteswiththeinformationyouarelookingforbyenteringkeywordsorexpressions.site:aseriesofrelatedscreenswithinformationaboutasubject,organisation,etc.surfers:peoplewhogoandlookatdifferentsites,perhapsinarandomwaywithnoparticularpurposeinmind.traffic:thenumberofpeoplelookingatasiteinaparticularperiod.VocabularybrowsedirectorieshitskeywordlocatenetonlinesearchsearchenginessitesurferstrafficWeoftenusethewordsandphrasesbelowtotalkaboute-commerce.Checkthatyouunderstandtheirmeaning.Useadictionarytohelpyou.InternettermsBVocabularyTopsiteisaservicethathelpscompaniesimprovetheire-commercebusiness.Usethewordsandphrasesabovetocompletethispromotionalpagefromitswebsite.Hasyourcompanystarteddoingbusinessonthe..........................1?Haveyouspentthousandsonawebsite,moremoneytoregisteritwithallthemajor..........................2,butyou’restillgettinglittleorno..........................3?Iftheansweris‘yes’,thenyouneedTopsite.TheTopsiteserviceplacesyour..........................4attheverytopofthemajorsearchenginelistings.Sowhenpeopledoa..........................5fora..........................6associatedwithyourbusinessorproduct,yoursiteautomaticallyreceivesmanymore..........................7.What’smore,Topsitedeliverstargetedvisitors.Thesearenot..........................8who’vealreadyvisited35..........................9shoppingsites,butpeoplewho’veactuallydoneasearchforyourbusiness.Remember,weguaranteetoachievetoprankingsforyourcompanyonthemosthighlytravelledsearchengines,portalsand..........................10.Sowhenyourpotentialcustomers..........................11theInternet,wemakesuretheycan....