移动互联网内容提供商商业模式的研究

[e-mail]200453012004530122777888910111111111212131414161617171819212222232525262628328282929303030313133333333343435353739404040404142424242434444444546464647447474848494950515354545455555556565657575858595959/606060606061616162626262636356464646566676869707374766NTTDoCoMo19992i-mode800080000[1]1;1.2.[1]•(DiffusionofInnovations)[]2[]3.•(DiffusionofInnovations)5(Innovator)(EarlyAdopters)[]2-1998[]3Timmers,19988(EarlyMajority)(LateMajority)(Laggards)[]41[]5200320045[]4-1982[]5198792[]6-[]7[]6-R-1998[]7-2002105(B2C)(B2B)(B2E)(B2C)PDA11PDC(),CDMAOnePHS()PHSGSMCDMAPHSGSMNTTDoCoMoi-mode[]8PDAPDAW-LAN,B-WLLGSM,CDMA,WAP[]9“……PDA[]8ZTEFutureTelCo.,Ltd2001[]9”2475682345678913i-mode[]10NTTDoCoMoKDDIJ-PhoneMISP[]10James-K-Shaw200314MISPs[]11(NTT)199167%NTTi-mode[]12KDDIKDDI/au23%[]13DDICorpIDO2000au,EZwebKDDI/Tu-KaKDDI,Motorola,Sony1991Tu-KaauEZwebJ-Phone15%1991[]11TelecommunicationsCarriersAssociation,2004[]12[]13[]14NTTDoCoMoNTT19791987NTTDoCoMoDoCoMoJ-PhoneTu-Ka1999[]15NTTDoCoMo[]16[]17[]14[]15Kandidatuppsats2001[]16-2001[]17-199817NECNTTDoCoMo,KDDIJ-PhoneOEMNTTDoCoMoNTTDoCoMo[]18KDDIJ-Phone[]19[]18Kandidatuppsats,2001[]1918WAPDoCoMoi-mode4i-modeNTTDoCoMoi-mode[]20[]20[]21NTTDoCoMo[]22p2p[]21,2001[]22[]23EZwebKDDI(auandTu-ka).1999J-sky199920~30i-modeEZwebJ-Skyi-modeHTML(cHTML),HTMLJ-SkyMML,HTMLEZwebHDMLWAPi-modecHTMLEZwebHDMLXMLXML[]24[]23[]24ElisaBatista,200122i-modeEZwebJ-SkyNTTDoCoMo25[]25i-mode300EZweb200J-Phonei-mode0,3yen/packet(128bytes)[]26EZweb0,27yen/package[]27J-Sky0,3yen/[]28[]25GiovanniCamponovo,2002[]26[]27[]28[]2910%~15%[]302003i-mode2120400~50050%4i-mode[]2926[]30ElisaBatista,20012412003NTTDoCoMoARPU8300746090%[]3180%200437460[]3290%i-mode410055%7NTTDoCoMo[]31[]3225i-mode198i-modeLCDi-mode60~100PDCGSM26SIM9i-mode27NTTDoCoMoWAPI-modeWAP[]33I-modeNTTDoCoMoi-modeJ-PhoneandKDDINTTDoCoMoNTTDoCoMoNTTDoCoMoi-mode[33]Linder,J.C,Cantrell,S,200128NTTDoCoMoi-modeNTTDoCoMoi-modeNTTDoCoMoNTTDoCoMoNTTDoCoMoi-mode30010~300NTTDoCoMoi-modeDoCoMo29VPNNTTDoCoMoNTTDoCoMocHTMLcHTML.20%30i-modei-modeWAPNTTDoCoMoWAPNTTDoCoMoi-mode2GWAP..WAPi-modei-modeNTTDoCoMo.NTTDoCoMo55%31[]3420,[]34James-K-Shaw,200333[]35[]35YvesPigneur,200334i-mode1999802004400075000[]3610i-modeSMSE-MAIL[]36[]37NTTDoCoMoi-mode11////////////64%[]38/[]37[]38PUKULA,20023712i-mode//NTTData/CD/DVD////38//i-modei-mode90%50%[]39[]39-R-,1999393G5~100Kbps2Mbps.3GJavaMPEG4GPSSSL[]40Java[]40[]41[]41:[]42[]42[]43NTTDoCoMoNTTDoCoMoi-modeEZwebJ-Sky[]44NTTDoCoMo[]45[]43Kandidatuppsats2201[]44[]45[]46100-300i-mode10-300/[]47[]46[]47474814NTTDoCoMofirstdataPaymentFirst[]48EFTgsm[]49SagawaYamato[]48[]49@@@hhhoootttmmmaaaiiilll...cccooommm5015Tsutaya100065000[]50[]50StefanBalidandHeikePyu-Thaung,200151Recruit[]51Option-in[]51[]52[]52AmericanBankersAssociation,20025417NTTDoCoMo(CTR)doubleclick0.5%[]53S[]53[]54[]54[]55CharlesMSarraf,2001582000I-MODE2059/-NEC60MonternetWAP,[]5621[]57WAPWAPE-MAIL[]56[]5761SPSPSPSP2300.1/SPSP0.1/SPWAP0.15/1WAP200500305000.15/SPMonternetSPMonternet62200020031.7[]5899.0971.1%40%88070000801600[]59WAPPDAPDAWAPWAP[]60•(DiffusionofInnovations)5:(Innovator)(EarlyAdopters)(EarlyMajority)(LateMajority)(Laggards)WAP[]582004[]59[]60[]615[]61200364ARPU652004WAP6667682G3G20003G3G