网上建材超市商业模式设计及其运作策略

上海交通大学硕士学位论文网上建材超市商业模式设计及其运作策略姓名：林楚申请学位级别：硕士专业：工商管理指导教师：李海刚20080113BUSINESSMODELDESIGNANDOPERATIONSTRATEGYOFINTERNETSUPERMARKETFORDECORATIVEMATERIALCORPORATIONABSTRACTAtfirst,thestudyshowedthebackgroudofthetitleandthesignificanceofit.Thestudyincludinganalyzingstatus,analyzingfeasibility,designingbusinessmodelandoperationstrategy.ThestudyanalyzedthestatusoftheinChinaandthedecorativematerialindustry.Italsoanswertwoquestions:Ife-commercehavesomeadvantagesovertraditionmodel?Ifdecorativematerialcanbesoldbyonline?Furthermore,italsoappliedtheNASHtheorytoeducingtheconclusionthatdecorativematerialcanbesoldonline.Italsodesignedthebusinessmodeloftheonlinesupermarketandestablishedtheprofitmodel.Atlast,itdiscussedtheexecutionoftheoperationstrategybySWOTanalysisandmarktingtools.KEYWORDSsupermarketonline,decorativematerial,businessmodel,electroniccommerce,operationstrategyMBA1MBA2MBA3FIGURE1TheStudyWayAndTheLogicalFrameworkOfTreatiseMBA4FIGURE2AmoutOfBusinessOfChineseOnlineShoppingfrom2001to2006MBA5FIGURE3UsersNumberOfChineseOnlineShoppingfrom2001to2006MBA6FIGURE4IndustrialChainOfBtoBAndCtoCBtoCCtoCMBA7FIGURE5Users’agedistributionOfChineseOnlineShoppingFIGURE6Users’EducationdistributionOfChineseOnlineShoppingMBA8FIGURE7Users’RevenuedistributionOfChineseOnlineShoppingMBA9JDAMBA10MBA11MBA22MBA23MBA24Table1ProfitsTableMBA25MBA26MBA27MBA28MBA29MBA30FIGURE12UserShoppingFlow//MBA31FIGURE13TheProcessOfUser’sDicision-makingMBA32FIGURE14RelativeResourcesMBA33MBA34Table2SO-StrategyMBA35Table3ST-StrategyMBA36MBA37Table4WT-StrategyMBA38Table5WO-StrategyMBA39MBA40MBA41MBA42MBA43Table64PMBA44FIGURE15OrganizationStructure///MBA45MBA46MBA47WTOMBA48MBA49MBA50168网上建材超市商业模式设计及其运作策略作者：林楚学位授予单位：上海交通大学本文链接：授权使用：上海海事大学(wflshyxy)，授权号：89be9ecc-a331-408d-8085-9e070124c06c下载时间：2010年10月6日