电子商务习题库

整理文档很辛苦,赏杯茶钱您下走!

免费阅读已结束,点击下载阅读编辑剩下 ...

阅读已结束,您可以下载文档离线阅读编辑

资源描述

第一、三、四、五、六章True/FalseIndicatewhetherthestatementistrueorfalse.1.IBMdefineselectronicbusinessasthetransformationofkeybusinessprocessesthroughtheuseofInternettechnologies.2.Atransactionalwayshasoneormoreactivitiesassociatedwithit,andanactivitywillalwaysberelatedtoatransaction.3.Transferringfunds,placingorders,sendinginvoices,andshippinggoodstocustomersarealltypesofactivitiesortransactions.4.Business-to-consumerelectroniccommerceoccurswhenapersonsellsanitemthroughaWebauctionsitetoanotherperson.5.TheU.S.governmentisoneofthelargestEDItradingpartnersintheworld.6.FirmssuchasWal-MartandGeneralElectrichavebeenpioneersinusingEDItoimprovetheirpurchasingprocessesandtheirrelationshipswithsuppliers.7.Avalueaddednetwork(VAN)isanindependentfirmthatoffersconnectionandEDItransaction-forwardingservicestobuyersandsellersengagedinEDI.8.TheincreaseinbroadbandconnectionsinhomesisakeyelementintheB2Ccomponentofthesecondwave.9.Insomecases,businessprocessesusetraditionalcommerceactivitiesveryeffectively,andtechnologycannotimproveuponthem.____10.Theideathatthekeytosuccesswastocopythebusinessmodelofasuccessfuldot-combusinessledthewaytomanybusinesssuccesses.____11.Theskillsofmerchandisingandpersonalsellingcanbeeasytopracticeremotely.____12.AproductthathasastrongbrandidentityiseasiertosellovertheWebthananunbrandeditem.____13.Electroniccommerceprovidesbuyerswithaneasywaytocustomizethelevelofdetailintheinformationtheyobtainaboutaprospectivepurchase.____14.Electroniccommercereducesthespeedandaccuracywithwhichbusinessescanexchangeinformation.____15.Thebenefitsofelectroniccommerceextendtothegeneralwelfareofsociety.____16.Electronicpaymentcanbeeasiertoauditandmonitorthanpaymentmadebycheck.____17.Returnoninvestmentiseasytocalculateforinvestmentsinelectroniccommercebecausethecostsandbenefitshavebeeneasytoquantify.____18.Thelegalenvironmentinwhichelectroniccommerceisconductedisfullofclearandconciselaws.____19.Economistsuseaformaldefinitionofamarketthatincludestwoconditions:first,thepotentialsellersofagoodcomeintocontactwithpotentialbuyersandsecond,thatamediumofexchangeisavailable.____20.Mosteconomistsagreethatmarketsareweakandineffectivemechanismsforallocatingscarceresources.____21.NobellaureateRonaldCoasereasonedthatwhentransactioncostswerelow,businesspeoplewouldformorganizationstoreplacemarket-negotiatedtransactions.____22.Businessesandindividualscanuseelectroniccommercetoreducetransactioncostsbyimprovingtheflowofinformationandincreasingthecoordinationofactions.____23.Sellersandbuyersincommoditymarketsexperiencesignificanttransactioncosts.____24.Usingthevaluechainreinforcestheideathatelectroniccommerceshouldbeabusinesssolution,nottechnologyimplementedforitsownsake.____25.Researchersestimatethatabout20percentofthecontentavailableontheInternettodayisinEnglish.____26.Theformalpracticeofaccounting,orrecordingtransactions,datesbacktothe1800s.____27.Asmall-denominationitemisaproductorservicethatishardtodistinguishfromthesameproductorservicesprovidedbyothersellers.____28.Anoutsourcingprofileisthecollectionofattributesthataffecthoweasilyaproductcanbepackagedanddelivered.____29.Anairlineticketisanexcellentexampleofanitemwithahighvalue-to-weightratio.____30.Atransactionisanexchangeofvalue.____31.Channeldistributionmanagersarecompaniesthattakeoverresponsibilityforaparticularproductlinewithinaretailstore.____32.Inthefee-for-servicemodel,thefeeisbasedonthevalueoftheserviceprovided.____33.Allelectroniccommerceinitiativeshavethegoalofprovidingrevenue.____34.TakingthecatalogmodeltotheWebmeansthatthefirmreplacesorsupplementsprintcatalogdistributionwithinformationonitsWebsite.____35.NineWestpioneeredtheideaofon-lineshoppingassistance.____36.MostWebcatalogretailersdonothavereturnpoliciesthatallowcustomerstoreturnunusedmerchandiseforanyreason.____37.Whencustomersbuyaproducttheyarealsobuyingthatserviceelement.____38.Theserviceelementcanbeapowerfuldifferentiatingfactorforwhichcustomersarewillingtopayextra.____39.Customerserviceisusuallynotaproblemformostelectroniccommercesites.____40.Adefiningcharacteristicofthemassmediapromotionprocessisthatthesellerisactiveandthebuyerispassive.____41.AgoodWebsitedesigncanprovidemanyimage-creationandimage-enhancingfeaturesveryeffectively—itcanserveasasalesbrochure,aproductshowroom,afinancialreport,anemploymentad,andacustomercontactpoint.____42.FirmswhoownintellectualpropertyorrightstothatpropertyhavenotembracedtheWebasanefficientdistributionmechanism.____43.Academicpublishinghasalwaysbeenarelativelyeasybusinessinwhichtomakeaprofit.____44.MostsuccessfuladvertisingontheWebistargetedtoveryspecificgroups.____45.ESPNisoneofthemostvisitedsitesontheWeb.____46.Theadvertising-supportedrevenuemodelistheoneusedbynetworktelevisionintheUnitedStates.____47.PeoplespendlesstimeatastickyWebsiteandarethusexposedtoverylittleadvertising.____48.Publishersdonotexperiencesaleslossesasaresultofonlinedistribution.____49.MostnewspaperpublishershavefoundthatthecostofoperatingtheirWebsitescannotbecoveredbytherevenuetheygeneratefromsellingadvertisingonthesites

1 / 22
下载文档,编辑使用

©2015-2020 m.777doc.com 三七文档.

备案号:鲁ICP备2024069028号-1 客服联系 QQ:2149211541

×
保存成功