营销创业课件 内容计划

大锦囊001think.com（品牌营销第一资料库）海量精品策划资料!QQ:1242116556ContentHave’sandHaveNot’sInteractiveCreativeTeamtoProducerThischecklistisusedtohelpCreativesdetermine(uponinspectionofcontentgiven)whatcontentisuseful,whatcontentisstillneeded,andwherethecontentgoes.Getacopyofthesitemaptohelpyou.MAXWELLHOUSECOFFEEWEBSITEFromthegivencontent,determinewhichpiecesofcontentgivenfittocertainsectionsofthesite(i.e.companybrochurehasinformationaboutthehistoryofthecompany,thisinformationcangounderthehistorysectionofthesite;thecompanybrochurehasinformationonproducts,thiscangoundertheproductssection;thisisveryelementarybutshouldbewellthough-out,revisedandeditedbyastaffcopywriterintheInteractiveTeam.)Iftherearesectionsthataretointroduceortodetailproductsorservices,anintroductionmustbeeitherprovidedorwritteninternally.Makealistofalltheintroductionsyouwillneed.Instructionaltextmustbeeitherprovidedorwritten.Thistextisusedwhentellingtheuserhowtodosomething,howtofillinaform,howtoplayagame,howtoenterthecontestetc.Makealistofalltheinstructionaltextsyouwillneed.UserMessagescomeinthefollowingformat(listalltheusermessagetextsyouwillneed):Emailmessagetemplatesmustbeprovidedorwritteninternally(i.e.messagesthatgetsenttouserswhoareonamailinglist,thesemessagesmusthavebrandedcontent,whatisgoingtobesaidtotheuserwhenshe/hereceivesthelatesteventsfromtheClient?)Thankyoumessagetemplatesmustbeprovidedorwritteninternally(i.e.messagesthatappearaftersomeonehasfilledoutaform,emailmessagesthatthanktheuserforenteringthecontestorjoiningthemailinglist)Errormessagetemplatesmustbeprovidedorwritteninternally(i.e.messagesthatinformtheuserthatanerrorhasoccurredeitherintheprocessingofinformationeither,mostoftenfromaform)Determinewhatimagesareavailable(i.e.whatdoesprinthaveasfarasadsandbookresources,whatdoestheTVCcontainasfarasvisualconceptcombinedwithsoundandmotion)Labelalltextcontentas“Have”and“HaveNot”,makesureyouknowwhereeachpieceistogoLabelallimagecontentas“Have”and“HaveNot”,makesureyouknowwhereeachimageistogoLabelallaudiocontentas“Have”and“HaveNot”,makesureyouknowwhereeachsoundistogoaswellaswhatkindofsoundyou’relookingfor.(i.e.Classical,fadeinandfadeout.)Labelallvideocontentas“Have”and“HaveNot”,makesureyouknowwhereeachvideopieceistogoaswellaswhatkindofvideoyou’relookingfor.(i.e.TVCorotherstockvideo.)WriteaContentReportwhichlistsallthecontentyouhave,allthecontentyouneed,andwhereeachpieceofthecontentgoes.ListallthemajorpiecesofcontentthatyouhavereceivedfromtheProducerontheleftside,listwhereeachpiecegoesontheright:MHcompanyinformation,history(labelA)MHcorporateinformationareaMHProductlineinformation(labelB)MHcorporateinformation/productsMHProductcostinformation(labelC)MHcorporateinformation/productsMHgiftboxinformation(labelD)MHcorporateinformation/productsMHRadioProgramlisting(labelE)**T**MHcorporateinformation/promotionsMHCoffeeRecipes(labelF,availablefromwebsite:)**T**CoffeeCulture/RecipetipsTheStoryofCoffeebook(labelG)**T**CoffeeCulture/MainIntroductionTheStoryofCoffeebook(labelH)**T**CoffeeCulture/MainIntroductioncontinuedTheStoryofCoffeebook(labelI)**T**CoffeeCulture/DifferentcoffeesmainintroductionTheStoryofCoffeebook(labelJ)**T**CoffeeCulture/RecipetipsmainintroductionListalloftheintroductionanddetailstextsthatwillbeneededontheleft,listwheretheygoontheright:PromotionsintroductionMHcorporateinformation/promotionsMorePromotionscontentMHcorporateinformation/promotionsDifferentcoffeessectiondetailedcoffeedescriptions(latte,cappucino,espresso)CoffeeCulture/IntrotodifferentcoffeesUser-placedarticlesintroductionCoffeeCulture/ArticlesbyusersHotTopichomepageintroduction(including:fullintrotext,persuasivetextforrecommendingnewtopic,linktextforpostingarticlesandpostingvotes)HotTopicHomepagemainintroductionpageListalloftheinstructionaltextsthatwillbeneededontheleft,listwheretheygoontheright:HotTopichow-to-joinprocessinstructionsHotTopicHomepagemainintroductionpageUserAgreementtextLoginRegistrationUser-Articleshow-to-postinstructionsCoffeeCulture/ArticlesbyusersListalloftheUserMessagetextsthatwillbeneededontheleft,listwheretheygoontheright:StandardErrormessagetextGeneralformerrorpagesThankyoumessagetextforinitialregistrationofnewusersLoginRegistrationofnewusersEmailmessagetemplatefornewusersemailofpasswordLoginRegistrationofnewusersInsertpassordtextLoginRegistrationofoldusersChangepasswordtextLoginRegistrationofoldusersForgotpasswordtextLoginRegistrationofoldusersForgotpasswordemailmessagetemplatetomailuserpassworddirectlytothemLoginRegistrationofoldusersEmailmessagetemplaterequestingsubmittertowriteanothermessage,theonetheysubmittedbeforewascancelledbyO&MmoderatorModeratorEditing/FailEmailmessagetemplaterequestingsubmittertoviewtheresultsoftheirnewlypublishedpostedopinionorarticleModeratorEditing/PassThankyoumessageforvotingVotingResponsesystemListalloftheimagesthatwillbeneededontheleft,listwheretheygoontheright:Productimagesofthe3in1packages(getfromprintcreativedept.)MHcorporateinformation/productsListalloftheaudiocontentthatwillbeneeded