赫兹伯格双因素激励理论与企业管理

:10001735(2004)03028503杨俊卿1,于丽贤2(1.,116011;2.,116011):.,,.:赫兹伯格;双因素理论;激励;企业管理:F279.23;C9306:A,,.:30,;,;PC,IBMPC,,.,3,.,,,.,.,(FrederichHerzberg),.1激励理论与行为科学学派19,.,,.,,,,.,,,,.,.,.:,,.,3,3.,.,;.,,.,(),,,,.,(AMaslow):20040630:(1962),,,.第27卷第3期2004年9月辽宁师范大学学报(自然科学版)JournalofLiaoningNormalUniversity(NaturalScienceEdition)Vol.27No.3Sep.2004.2双因素理论与现代企业管理2.1,1966.,,,,,;,,,Herzberg.,,,,;,,,,Herzberg().附图传统观点(a)与赫兹伯格观点(b)的比较附表保健因素与激励因素()()Herzberg,,,.,4,,.,.,,.(AMaslow),,,,5.,().2.2,,:(1)203,,,,,;(2),,,;(3),,;(4),,.(5)4,,4,,,,.286辽宁师范大学学报(自然科学版)第27卷2.3(1),,,,,.,,,.(2),,.,,.,,,,.,,.(3),,,,,,,,,.(4),,,,,.,,,.(5),.,,,.,.,.:,,,,.:[1],,.[M].:,2002.170181.[2].[M].:,1997.23178.[3].[J].,2003(5):1520.[4].[M]..:,2003.759.[5].[M].:,2001.676.[6],.[J].,2000(9):5758.MotivationandEnterpriseManagementBasedonTowfactorTheoryYANGJunqing1,YULixian2(1.DalianXingheCertifiedPublicAccountantsCo.ltd,Dalian116011,China;2.DalianDagangChinaShippingContainerTerminalCo.Ltd,Dalian116011,China)Abstract:Itisaneverlastingtopicforthemanagerstostimulatepeoplesvigor,activenessandcreativity.Inlightoftherelationsbetweentheexistenceofstimulatingtheoryandthedevelopmentofbehaviorism,thisthesisintendstostudytheconnotation,weaknessofthetwofactortheorybyAmericanpsychologistHerzberg,atthesametimeitalsostudiestheenlightenmenttothecontemporarymanagementcausedbytwofactortheory.Keywords:Hersberg;twofactortheory;stimulate;enterprisemanagement第3期杨俊卿等:赫兹伯格双因素激励理论与企业管理287