Boeing-company-波音公司分析

AgendaIntroductiontoBoeingCompanyBusinessStrategySWOTanalysisPorter’sfiveforcesmodelThetypesofITusedThevaluesofITThedevelopmentofITinthefutureIntroductionBefore,wetravellikethisIntroductionNowwetravellikethisWilliamE.Boeing(1881-1956)BoeingCommercialandDefenseBoeing’splanesinairportsBoeingdefenseaircraftsConradWesterveltB&W’sfirstseaplaneU.S.NavypurchasedfromBoeingduringtheWWIBusinessstrategiesAirmailPlaneafterWWIBoeingAirTransportserviceUnitedAircraftandTransportCorporation1929–Pratt&Whitney–anaircraftenginemanufacture1934-AirMailActprohibitedmanufacturesandairlinesunderthesamecorporationtoavoidmonopolyBrokeintothreeparts-UnitedAirlines,UnitedAircraftCorporation,andBoeingAirplaneCompany1961–renamedto“TheBoeingCompany”PistonEngineJetengineBoeing707Firstlong-distancetravelBoeing727,737Boeing’sproductlineBoeing747Europecompetitor-AirbusEuropeaircraftmakersstartedtodevelopjetengineHighR&Dcost,hightechrequiredShortofmoneytodevelopedMultiple-countriesownedcorporationBoeingsatellitesBoeingacquiredMcDonnellDouglasSWOTAnalysisStrengthsStrongmarketshareDifferentseriesofaircrafts•Commercialjetliner,Boeingdefense,spaceandsecuritySecondlargestdefensecontractorwithU.S.governmentOutsourcingitsabout70%componentstoothersuppliersDecreaseitsinventorycostandfinalassemblytimeTechnicallyadvancedsystemWeaknessesPrimaryissueisBoeing’s787DreamlinerprogramBoeingcan’tcontrolalltheprocessesBoeingchangeditssupplychainRelyonspecificsupplierstocompletethewholeprocessesIncreasedmanufacturingcosts,laborcosts,technicalissuesandproductiondelaysOpportunitiesAirtravelisongoinggrowthAerospaceindustryisrapidlydevelopinginAsia,MiddleEastandAfricanregionsObtainedgreaterordersintheseyearsInternationalpoliticalsituationisgraduallyunstableThreatsFewcompetitors:Airbus,Embraer,andBombardierAirbusistheonlyoneofcompetitortofightBoeingAirbus’sbacklogishigherthanBoeingfrom2012to2014.U.S.defensedepartmentreducedthebudgetPorter’sfiveforcesmodelThreatofnewentrantsHardtoenterintoaerospaceindustryEnormousfixedcostsHugeinvestmentsSuperiortechnologieseconomicofscale,GovernmentpoliciesandtaxationBargainingpowerofbuyersBuyershavemoderatepowertobargainPurchasealargenumberofaircraftsAircraftdemandsarehigherthansuppliesSwitchtodifferentaircraftmakersenhancecostBargainingpowerofsuppliersReleasedabout70%componentstoletothersuppliersRelyonparticularsuppliersThreatofsubstitutesAirtravelisrisingInternalairlineshavehighersubstitutionConsideringmoney,timevalue,andpersonalpreferenceRivalryThisindustryisaduopolymarketCompetitioncostishigherbuttheprofitislowerEconomytrendsHowtheBoeingCompanyusesITinbusinessactivitiestosupportitsbusinessstrategyincreaseitscompetitivenessThetypesofITusedbusinessprocessreengineering(BPR)Thesimplifiedconfigurationmanagement(SCM)Thetailoredbusinessstreams(TBS)Thetailoredmaterialsmanagement(TMM)Thesinglesourceofproductdata(SSPD)1.Thesimplifiedconfigurationmanagement(SCM)•discardedthemanagementmethodofproductdrawing•changedtousethesequencenumberandthepartnumberofmanufacturetocontrolaircraftconfiguration.2.Thetailoredbusinessstreams(TBS)•TheTBS1aimsatthefundamentalmachineelements•TheTBS2aimsatmaterialofready-madesbaseoncustomerorder•TheTBS3focusonpartsthatneedtoredesignandmoreassemblebaseoncustomerrequirement3.Thetailoredmaterialsmanagement(TMM)•adoptedthenewapproachthatunifiedandcoordinatingmanagementformaterialsofthethreetypes,anddealwithallkindsofsupplierquickly4.Thesinglesourceofproductdata(SSPD)•unifieddatafromtheprocessofproduction,andmakesureunity,integrity,harmony,effectiveness,andnon-redundancyforinformationThevaluesofIT•buildtheproducingflowmanagementsystemtoreasonablyclassify•helptosetuptheproductiondatabasesCloudstoragetheSSPDcollateofdataandinformation&implementtheunifiedmanagementforparts,orderform,procurement,andstockThevaluesofIT•helpthecompanyadoptingthesameprocedureandstandardtodealwithvariousinformationofthesupplyanddemand•gatherfeedbacktoachievethehighcustomersatisfactiondegree•aneffectiveway,tocontrolqualityThedevelopmentofITinthefuture•theEnterpriseresourceplanning(ERP).•Modernmanagementsystemthatachievedautomaticmanagementofbusinessactivities•Changeradicallythetraditionaloperatingofenterprisetoimprovethemanagementperformancemorerationalandscientific.