框架的保定君乐宝企业竞争战略研究

基于SWOT框架的保定君乐宝企业竞争战略研究摘要保定君乐宝作为保定市一家知名企业，其发展对于拉动保定经济发展起着重要的作用。本文运用SWOT分析法，从优势、劣势、机遇、威胁四个角度对保定君乐宝乳业有限公司企业竞争战略进行了系统分析。得出保定君乐宝企业的竞争优势主要体现在拥有完善的基础生产设施、拥有优秀企业文化、自主创新能力强、拥有广泛而密切的合作伙伴等四方面。劣势主要包括企业管理不规范、企业内部创新与发展存在矛盾、企业缺乏特色的产品、业务扩展区域受限、自身结构不合理。在进一步考虑机遇与挑战的基础上，总结出该企业主要存在品牌意识相对薄弱、企业管理不规范、企业创新与发展存在矛盾、对企业长远利益把握不到位、缺乏特色的产品，设计水平有待提高等问题。进而针对君乐宝出现的问题，提出企业管理模式改善、扩宽渠道，采用多种方式销售等意见和建议。关键词：SWOT分析保定君乐宝竞争战略解决方案ABSTRACTBaodingJunLeBaoasawell-knownBaodingenterprises，itsdevelopmentplayanimportantpartinBaodingeconomy.Fromfourangles,advantages,disadvantages,opportunityandthreaten,thispaperusesSWOTtoanalysethiscompany’scompetitivestrategy.it’scompetitiveadvantagereflectsfourfields:perfectbasalproductionfacility,excellentbusinessculture,excellentindependentcreativeabilityandabroadcooperativepartners.Thedisadvantagessuchassub-standardinmanagement,contradictsbetweeninternalinnovationanddevelopment,lacksuniqueproducts,theexpansionofbusinessareaislimitedandstructureisnotreasonable.Infurtherconsideringtheopportunitiesandchallengesofthecompany,thecompany’sbrandawarenessisrelativelyweak,enterprisemanagementisnotstandard,hascontradictsbetweeninternalinnovationanddevelopment,graspofthelong-terminterestsofenterprisesarenotinplace,lacksuniqueproductsanddesignlevelshouldbeimproved.AccordingtoJunLeBaoproblems,Iputforwardcommentsandsuggestionsaboutimprovingtheenterprisemanagementmode,wideningthechannels,usingavarietyofwaystosalesandothersuggestions.精品文档你我共享AAAAAAKeywords:SWOTanalysisBaodingJunLeBaocompetitionstrategicsolution精品文档你我共享AAAAAA目录1引言....................................................................................................................11.1保定君乐宝发展的现状.........................................................................11.2保定君乐宝企业战略..............................................................................12保定君乐宝企业竞争现状的SWOT分析......................................................12.1优势..........................................................................................................12.1.1完善的基础生产设施..................................................................22.1.2优秀的企业文化..........................................................................22.1.3自主创新能力..............................................................................22.1.4广泛且密切的合作伙伴..............................................................22.2劣势.........................................................................................................22.2.1企业管理与发展的矛盾..............................................................22.2.2企业内部创新与发展的矛盾......................................................22.2.3企业缺乏特色的产品..................................................................32.2.4区域的限制..................................................................................32.2.5不注重自身结构的调整..............................................................32.3机遇.........................................................................................................32.3.1乳制品市场消费潜力巨大..........................................................32.3.2乳制品行业规范化管理..............................................................32.3.3政府大力支持乳业发展..............................................................42.3.4蒙牛技术支撑..............................................................................42.3.5奶源局限性产生的机遇..............................................................42.4威胁.........................................................................................................52.4.1乳业市场竞争激烈......................................................................52.4.2牧场的产奶量低..........................................................................52.4.3饲养的成本高..............................................................................52.4.5资金链紧张..................................................................................63保定君乐宝存在的问题及原因........................................................................6精品文档你我共享AAAAAA3.1品牌意识淡薄.................................................................................63.2企业管理失衡..........................................................................................73.3设计水平较低.........................................................................................74保定君乐宝企业竞争对策................................................................................74.1树立品牌意识.........................................................................................74.2运用现代管理制度.................................................................................84.3提升产品设计能力.................................................................................8结论........................................................................................................................9参考文献..............................................................................................................10致谢....................................................................................错误!未定义书签。精品文档你我共享AAAAAA1引言目前国内乳制品行业的行情大抵自三聚氰胺事件之后，信任度大幅度下降，国内的乳制品在一段时间内出现低迷