Gift-givingcustomofdifferentcountries1.China3.Japan2.AmericanTheimportantceofGift-givingItisanoldestsocialtraditionAcompany’simageInterpersonalrelationshipTheetiquetteofgivinggiftsinChinaTypeofgiftssomeunwelcomegiftsInAmerica,lavish,expensivegiftsaredefinitelyout.Anappropriatealternatetoagiftistotakethedeservingpersontodinner,ortoanentertainmentorsportingevent.Theholidaysareanappropriatetimeforgift-givingintheworkplace,andbytheholidays,andoftentimescompanieshavebrownbagswherepeopledrawnamestogivegifts.Butgivinggiftstoyourbossesisappropriateintheworkplace.Ialsothinkit'simportantforsomeonewithanadministrativeassistanttogiveheraminimumof$25incash,andinacard,notjusttakenoutofyourwalletandhandedtoherOnthecontrary,giftgivingisaninstitutionandareveredcustominJapan.AccordingtoBusinessTokyomagazine,amongtheJapanese“giftgivingisanecessity,notmerelyanicetyasintheWest.InJapanthepropergiftisthoughttoexpressthegiver'struefriendship,gratitude,andrespectfarbetterthanwordscan.SoifyouplantovisitJapanortohaveJapanesevisityouhere,beprepared.InJapan●GiftgivingisaninstitutionandareveredcustominJapan.●Neversurprisethemtoreceiveyourgiftsexceptasmallmemento(纪念品).●AnimportantpartindoingbusinessExchangeatfirstmeeting.●Thepropergiftisthoughttoexpressthegiverstruefriendship,gratitude,andrespectfarbetterthanwordscan.Thegiftisalwaysinagiftbox,orbeautifullywrappedinqualitypaper.Itwillnotbeopenedinyourpresence.TheJapanesewillpolitelyrefuseagiftonceortwicebeforeacceptingit.Whenagiftisofferedtoyou,followthissameceremony.Politelyrefuseonceortwice,andthenacceptitwithbothhands,savingittoopenlater.acceptionWhenyouofferyourgift,downplaytheimportanceofthegift.Saywordslike“thisgiftisinsignificantincomparison(比较,比喻)totheimportanceoftherelationship”.Giftsarenormallyexchangedattheendofthevisit.★avoidgivinggiftsinsetsoffourandnine.ThewordsinJapanesethatsoundthesameasthewordsforfourandninearerelatedtodeath.★Don’tgivearedpenorapenwithredink,anddon’twriteoutacardusingred.Taboos★Wrapyourgiftavoidwhiteandbrightlycoloredwrappingpaper★Ifyouarebringagiftfromyourhomecountry,makesureitisnot“madeinJapan”.