电子商务英语期末考试试题

课程《电子商务英语》第1页共6页共印60份教务处湖北*******学院电子商务英语期末考试试卷（所有答题内容请写在答题纸上并标明题号，写在试卷上无效）一、请将下列术语翻译成英文（每小题1分，共11分）1.信息产品2.免费运输3.主页4.电子邮件5.降低成本6.拍卖网站7.客户需求8.原材料9.信用卡10.商业模式11.银行账户二、请将下列术语翻译成中文（每小题1分，共11分）1.B2Bwebsite2.InternetMarketing3.electronicpayment4.shippingcost5.smallandmedium-sizedfirms6.long-term7.e-cash8.searchengine9.developawebsite：10.second-handmarket11.logisticsservice三、单项选择题（每题2分，共10分）1.Thefastertheshipping,thetheprice.课程《电子商务英语》第2页共6页共印60份教务处A.lowerB.higherC.commonD.quicker2.Howtothelimitedresourcesbecameoneheatedissueinthisinternationalconference.A.exploitB.deployC.expendD.utilize3.Comeas______aspossible.A.earlierB.moreearlyC.earlyD.earliest4.Prior______hisdeparture,headdressedalettertohisdaughter.A.toB.ofC.inD.from5.Lettersaboutproductsandserviceswhichyouhaven’taskedforandprobablydon’twantarecallmail.A.wasteB.junkC.rubbishD.useless四、完形填空（在下列课文片段中填入遗漏的词，首字母已给出，每空2分，共12分）Businessescangainmanypotentialbenefitsfromengaginginelectroniccommerce.e-Commercecanreducethec1（成本）ofpurchases,lowersalesandm2(营销)costsandb3（改善）thecustomerservice.However,businessesarenottheonlybeneficiariesofe-Commerce.C4（消费者）mayalsoreapbenefits.Theycanreceiveincreasedchoiceofvendorandp（产品）,conveniencefromshoppingathomeoroffice,greateramountsofI5(信息)thatcanbeaccessedondemandandmorecompetitivep6（价格）andincreasedpricecomparisoncapabilities.五、请在空格内填入单词的适当形式（每题2分，共10分）1.Ourofficeis________（locate）attheendoftheroad.2.Searchingbykeywordisthemostcommonmethodof________（use）asearchengine.3.Thefactoryiscarryingoutaseriestechnologicalreformsinorderto____(reduce)thecostofproduction.4.Fromthecustomer’spointofview,(ship)costsareamajorconcern.5.Thefocusofbanner(advertise)wasoftenontrafficquantityandnottrafficquality.六、将下列句子译成中文（每题3分，共18分）1.OnlineshoppingisbecomingmoreandmorepopularinChina.课程《电子商务英语》第3页共6页共印60份教务处2.EbayisthelargestInternetauctionsiteintheworld.3.Fromthecustomer’spointofview,shippingcostsareamajorconcern.4.Ittakestentimesmoreeffortandmoremoneytoattractanewcustomerthantokeepanexistingcustomer.5.WiththeintroductionoftheInternet,companies,regardlessofsize,cancommunicatewitheachotherelectronicallyandcheaply.6.OnlineshoppingisbecomingmoreandmorepopularinChina.七、简答题（每题4分，共8分）Coca-Cola’sadvanceintoorangesodaisbadnewsforSunkist,whichholdsa1.5％shareofthesoftdrinkmarket,andCrush（around1％）Coca-ColabegantestingMinuteMaidOrangeSodainCanadalastsummer.SomeanalyststhinkitwillquicklychallengeSunkistasthetop-sellingorangedrink.ThesleeperamongtheproductsmightturnouttobeCherryCoke,whichcontainsnofruitjuiceatall.EmanuelGoldman,abeverageanalystwithMontgomerySecuritiesinSanFrancisco,saysCherryCokehascapturedsharesof4％to8％intestmarkets.Thedrinkprobablywon’tdoaswellwhenitisrolledoutnationally,sinceconsumercouponsandpricepromotionshavebeenhelpingitalong.ButGoldmanbelievesCherryCokecouldeventuallydisplaceDrPepperasthenation’sfifth-best-sellingsoftdrink.Questions:1.WhyisCherryCokedescribedasthe“sleeper”?2.Whichbrandoccupiesthefifthplaceonthesoftdrinklistatpresent?八、阅读理解（每题2分，共20分）Passage1Thebookisdividedintofourparts.Thefirstpartisthefoundationforallyouronlineactivities.ItintroducesthereadertothebasicconceptsoftheInternetandhowtodobusinessviatheInternet.Ittakesboth，technologyandbusiness，intoconsiderationanddoesnotforgettotalkaboutthelegalaspectsofdoingbusinessviatheInternet.FinallyitexplainshowmarketingontheWebshouldbedoneinordertobesuccessful.Withoutmarketingyouronlinebusinesswilllackthevisibilityitrequirestosucceed.Thesecondparttalksabouthowe-businessapplicationsareusedforInternet，InternetorExtranetbasedapplications.Itlooksatthequestionsfromallperspectives，clientsoftware，课程《电子商务英语》第4页共6页共印60份教务处middleware，andback-endsystems.Usingthisinformationyouarepreparedtogoonlineanddiscoverotherbusinesses，whattheyofferandhowtheydidit.Thethirdpartexplainsthetechnologiesthatarebelowyourapplications.Thisisdonefromatechnicalpointofviewaswellasabusinesspointofview，inordertoshowyouthebusinesscasesthatareviablerightnow.EachchaptercontainsasetofbusinesscasesthatareevaluatedanditisexplainedhowInternettechnologieshelptoresolveissueswiththebusinesscasesorhowtoextendone‘sbusinessthroughnewtechnology.Thefourthpartisanoutlookintothefutureofelectronicbusinessandgetsintomoredetailonhowsoftwareandhardwarewillbedevelopedinthefuture.TheOpenSourcemodelisexplainedabouthowpervasivecomputinghasbeenimplemented.AppendixAoffersaglossaryofe-businessterms，whichwereusedthroughoutthebook.Incaseyoudonotunderstandacertainterm，havealookhere.AppendixBdescribeshowabusinesscanbemovedtotheInternetandwhatisrequiredtodoso.Itdoesnotonlylisttheideas，therequiredhardwareandsoftware，butgoesalsointodetailregardingthecostsandthebenefits.AppendixCisashortlistofmyfavoritewebsites，orderedbysubjectareas.1.Thepassageismostprobablytakenfrom________.A.anintroductiontoabookaboute-businessB.onepartofachapterinbookaboute-businessC.anintroductiontoabookaboutcomputersoftwareD.onepartofachapterinabookaboutcomputersoftware2.Ifonewantstogetsomeinformationaboute-businessterms，hemaybestread________.A.PartOneB.AppendixAC.AppendixBD.Appendi