全球酸奶市场及发展方向

Createsubtitle1.Makealinebreak2.ClickonIncreaseIndentfromTopRibbonunderHome/Paragraph3.InsertortypethesubtitleNB!ThedashedbordersaroundthelogographicsarenotvisibleinShowvieworonprintInsertPicture1.Shift+clickonthePictureplaceholder2.ClickonLoadImageShopperfromcustomizedribbontabtoloadtaskpanel3.Selectanimage4.UseImageToolstopan,crop,zoomandcompressIsthelogoinvisible?ChangelayoutRightclickoutsideslide6.SelectLayout7.SelectTitleslidefordarkpictureViewdrawingguidesRight-clickoutsideslideandselectGridandGuides...CheckDisplaydrawingguidesonscreenSelectOK​消费升级时代的乳品创新​-2017光明创新日-4月27日Createsubtitle1.Makealinebreak2.ClickonIncreaseIndentfromTopRibbonunderHome/Paragraph3.InsertortypethesubtitleNB!ThedashedbordersaroundthelogographicsarenotvisibleinShowvieworonprintInsertPicture1.Shift+clickonthePictureplaceholder2.ClickonLoadImageShopperfromcustomizedribbontabtoloadtaskpanel3.Selectanimage4.UseImageToolstopan,crop,zoomandcompressIsthelogoinvisible?ChangelayoutRightclickoutsideslide6.SelectLayout7.SelectTitleslidefordarkpictureViewdrawingguidesRight-clickoutsideslideandselectGridandGuides...CheckDisplaydrawingguidesonscreenSelectOK全球&中国酸奶市场现状全球市场发展趋势分析全球&中国酸奶市场现状新概念提出100ml功能性酸奶高蛋白酸奶零食酸奶-对角杯常温酸奶升级发酵饮料目录Createsubtitle1.Makealinebreak2.ClickonIncreaseIndentfromTopRibbonunderHome/Paragraph3.InsertortypethesubtitleNB!ThedashedbordersaroundthelogographicsarenotvisibleinShowvieworonprintInsertPicture1.Shift+clickonthePictureplaceholder2.ClickonLoadImageShopperfromcustomizedribbontabtoloadtaskpanel3.Selectanimage4.UseImageToolstopan,crop,zoomandcompressIsthelogoinvisible?ChangelayoutRightclickoutsideslide6.SelectLayout7.SelectTitleslidefordarkpictureViewdrawingguidesRight-clickoutsideslideandselectGridandGuides...CheckDisplaydrawingguidesonscreenSelectOK目录全球&中国酸奶市场现状全球市场发展趋势分析全球&中国酸奶市场现状新概念提出100ml功能性酸奶高蛋白酸奶零食酸奶-对角杯常温酸奶升级发酵饮料AddDateandFooterviaInsertHeader&Footer1.CheckinDate&Time2.CheckinFooter3.Fillintextfield4.ClickApplytoAllToaddpre-formattedbullettext,pleaseusetheIncrease/DecreaseIndentbuttonsfoundintheTop-PowerPointmenuInsertPicture1.SelectPictureplaceholder2.ClickonLoadImageShopperfromcustomizedribbontabtoloadtaskpanel3.Selectanimage4.UseImageToolstopan,crop,zoomandcompressInsertChart1.Selectplacholder2.SelcetcustomizedCHToolsRibbon3.ClickCreateChartfromChartTools4各大酸奶品牌全球零售排名我们将近五年全球零售额领先的酸奶品类分类：Activia&Actimel功能性酸奶Yakult&R-1100ml功能性乳酸菌饮料Yoplait美味享受型Chobani，Fage，Muller高蛋白希腊酸奶、零食/配料酸奶（子母杯）安慕希&莫斯利安常温酸奶Source:Euromonitor功能性酸奶需要升级美味享需要升级高蛋白的休闲化延伸了可持续性发展常温渠道的高速发展数据来源：尼尔森零售研究整体食品行业增速放缓健康、休闲化食品是拉动行业增长主要细分品类5全国|尼尔森监测的66个快消品类|销售额增幅-8%2%12%14Q114Q214Q314Q415Q115Q215Q315Q416Q116Q216Q3食品整体10.89.14.12.51.9即饮茶酸奶/酸味奶包装水酱油功能饮料婴儿奶粉即饮咖啡碳酸饮料方便面干脆小食9.1MAT1612|全国数据来源：尼尔森零售研究整体乳制品增速放缓，低温整体面临增长瓶颈6婴儿奶粉低温酸奶低温牛奶活性乳酸菌全国|乳制品大品类|销售额、重要性及增长率48.146.947.215.415.916.433.634.133.22.93.03.3MAT1412MAT1512MAT1612常温液态奶整体低温液态奶整体婴儿奶粉（商超+母婴+电商）成人奶粉（商超+电商）+2.0%+6.9%+10.2%+0.6%+4.2%+1.4%+3.1%2010亿2073亿2102亿乳制品整体规模/乳制品整体增速+4.6%+7.8%-1.5%成人奶粉白奶中性口味奶酸味奶常温乳酸菌饮料常温酸奶数据来源：尼尔森零售研究低温三子类发展阶段不同，酸奶仍是增长最快乳品品类之一7全国|乳制品子品类|销售额及增速Y轴：MAT1612销售额增长率X轴：MAT1512销售额增长率气泡面积：销售额（亿元）销售额(亿元)MAT1512/MAT1612销售额增幅数据标签：MAT1512销售额增速+3.1%MAT1612销售额增速+1.4%低温牛奶39.0亿-11%/+4%白奶414.2亿-2%/-0%酸味奶203.7亿-13%/-12%乳酸菌饮料72.5亿+5%/-8%低温酸奶232.5亿+11%/+9%常温乳酸菌43.5亿+46%/+36%常温酸奶165.9亿+92%/+46%数据来源：尼尔森零售研究基础酸奶占据低温酸奶近一半份额，且是主要增长来源另外高端益生菌和美味享受型快速成长，重要性持续攀升851.149.148.615.215.415.213.115.115.64.75.87.14.74.44.44.64.33.93.23.03.03.42.82.2MAT1412MAT1512MAT1612儿童酸奶老酸奶小果粒大果粒美味享受型酸奶高端益生菌酸奶中低端益生菌酸奶基础酸奶31.442.417.612.132.921.916.122.41.93.71.4-0.11.42.5-2.6-4.8(5)1535557595115MAT1512MAT1612-8.8%+5.1%+3.4%+4.5%+38.7%+28.4%+13.1%+6.9%低温酸奶各子类|销售额份额及增速（低温酸奶=100%）低温酸奶各子类|销售额增长贡献拆解-14.6%+6.9%-0.3%+7.1%+32.8%+12.4%+6.7%+7.4%+11.3%+8.6%数据来源：尼尔森零售研究低温酸奶竞争分散，区域厂商不容小觑9低温酸奶主要厂商|销售额份额及增幅18.719.921.320.420.920.72.82.82.318.216.014.27.87.88.62.83.43.63.83.63.53.33.12.72.62.62.519.619.820.6MAT1412MAT1512MAT1612伊利蒙牛达能光明君乐宝卡士三元新希望系味全其他+11.3%+9.0%+5.1%+7.4%+38.4%+10.9%-2.0%+10.3%+13.9%+18.7%+7.4%-6.7%+5.1%+13.3%+20.5%-4.0%-10.7%+7.4%+16.2%+8.6%*此处新希望系不包括三牧，七彩云，双喜!!!2017食品、营养和健康十大趋势10Source:NewNutritionBusiness消化健康植物源运动化个性化消炎高蛋白零食化增脂降糖好Vs.坏碳水化合物消费升级AddDateandFooterviaInsertHeader&Footer1.CheckinDate&Time2.CheckinFooter3.Fillintextfield4.ClickApplytoAllToaddpre-formattedbullettext,pleaseusetheIncrease/DecreaseIndentbuttonsfoundintheTop-PowerPointmenuInsertPicture1.SelectPictureplaceholder2.ClickonLoadImageShopperfromcustomizedribbontabtoloadtaskpanel3.Selectanimage4.UseImageToolstopan,crop,zoomandcompressInsertChart1.Selectplacholder2.SelcetcustomizedCHToolsRibbon3.ClickCreateChartfromChartTools112017年全球乳制品市场十大趋势零食化增脂降糖奶酪高蛋白消化健康无乳源享受型消费升级数字化革命咸味Source:NewNutritionBusinessAddDateandFooterviaInsertHeader&Footer1.CheckinDate&Time2.CheckinFooter3.Fillintextfield4.ClickApplytoAllToaddpre-formattedbullettext,pleaseusetheIncrease/DecreaseIndentbuttonsfoundintheTop-PowerPointmenuInsertPicture1.SelectPictureplaceholder2.ClickonLoadImageShopperfromcustomizedribbontabtoloadtaskpanel3.Selectanimage4.UseImageToolstopan,crop,zooma