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AnnualBusinessPlanFY15-162Contents•SocialAnalyticsMarketSize&Trends•FY15-16KeyLearnings•FY-18vision•FY15-16Plan•EmergingMarketsPlan•DevelopedMarketsPlan•Financials•QuestionsSocialMediaAnalyticsMarketSizeForecast(2015-19)Source:MarketsandMarketsAnalysisSoftware&ServicesMarketisexpectedtogrowfrom$620.3millionto$2.7billionby2019Freemiummodelisthewaytogo–IBMreleasedWatsonasafreemiummodelMobileledasmobiledatatraffictogrow300%by2017SME&EnterprisesbothneedtoadoptforscaleSocialMediaAnalyticsMarketSizebyComponent&Region(2015-19)Source:MarketsandMarketsAnalysisLocalizationkeyforAsianadoptionMobileuntappedandkeydifferentiatorMEA&APACshowhighestgrowthratesAdoptionratesofanalyticsplatformslowinAPAC&MEAinSMEsSocialMediaAnalyticsMarketSizebyUser(2015-19)Source:MarketsandMarketsAnalysisKeyDriversforAnalyticsAdoptionSMEsEnterprisesMobilereadyLocalizationtoindustry&countryAbilitytodrivesalesandcustomerexperienceEasytouseUI/UXTrainingAbilitytomeasureROIondigitalUncoverpatternsandinsightsontargetcustomersIntegrateanalyticswithinorganizationEmbracedatadrivenmarketingImprovecustomerexperienceGlobalProductsAsianProductsRadian6SysomosVisibleTechnologiesSocialBakersQuintlyFalconSocialHootsuiteAlterianBrandtologyWebfluenzNolimitAwesometricsMediawaveMobilereadyNoNoNoNoNoYesYesNoNoNoNoNoNoIndustryFocusEnterpriseEnterpriseEnterpriseSME&EnterpriseSME&EnterpriseSME&EnterpriseSME&EnterpriseEnterpriseEnterpriseEnterpriseSME&EnterpriseSME&EnterpriseSME&EnterpriseLocalizationNoNoNoYesNoNoNoNoNoNoIndonesiaonlyIndonesiaonlyIndonesiaonlyPredictiveAnalyticsNoNoNoNoNoNoNoNoNoNoNoNoNoMarketsGlobalGlobalNA/EuropeGlobalNA/EuropeNA/EuropeGlobalGlobalSEAsiaIndiaIndonesiaIndonesiaIndonesiaPricingStrategyPaidonlyPaidonlyPaidonlyFreemiumPaidonlyPaidonlyFreemiumPaidonlyPaidonlyPaidonlyPaidonlyPaidonlyPaidonlyCurrentProductsLocalizationkeydifferentiatorOpportunityinbeingmobilereadyFreemiumstrategykeytoachieveuseradoptionSuccessfulproductsusedAlliancesaskeyuseracquisitionstrategyChineseProductsJunQuanBenGuoGoonieKnowlesysHongMaiAdTimeMYYAHylandaSocialTouchSCRMMiceMobilereadyYesYesNoNoYesYesYesNoYesYesIndustryFocusGOV&SME&EnterpriseGOV&EnterpriseGOV&EnterpriseGOV&EnterpriseGOV&EnterpriseGOV&EnterpriseGOV&EnterpriseSME&EnterpriseSME&EnterpriseSME&EnterpriseLocalizationChinaonlyChinaonlyChinaonlyChinaonlyChinaonlyChinaonlyChinaonlyChinaonlyChinaonlyChinaonlyPredictiveAnalyticsNoNoNoNoNoNoNoNoNoNoMarketsChinaChinaChinaChinaChinaChinaChinaChinaChinaChinaPricingStrategyPaidonlyPaidonlyPaidonlyPaidonlyPaidonlyPaidonlyFreemiumPaidonlyPaidonlyPaidonlyCurrentProductsLocalizationkeydifferentiatorOpportunityinbeingmobilereadyFreemiumstrategykeytoachieveuseradoptionSuccessfulproductsusedAlliancesaskeyuseracquisitionstrategyKeyLearningsCustomerIntelligence&PredictiveAnalyticsGreateremphasisonanalyticstotrackcustomerintelligenceandpredictbehaviourMobile,Mobile,MobileMobilepromotions,locationspecificpostswillbecomethenew-normalwiththeneedforanalyticson-the-goMore&MoreVideoVideoisgoingtobeamassivedrivingforceformarketersandhencesignificantneedforvideoanalyticsLocalizationCustomersexpectcontenttobelocalizedandsowilltheneedforanalyticsplatformstomeasureandreportFY15-16KeyLearningsKeyHighlightsof2014-15•Ver.1launchedinSep’14•Web&ResponsiveplatformProductLaunch•Introduced3pricingplans,Free,Premium&Enterprise•PricinginlocalcurrencyforIndia,Indonesia&SingaporePricing•LocalizedplatformversionslaunchedinChina&IndonesiaPlatformLocalization•Kick-startedallianceswithagencies.AskMe&SingtelindiscussionsAlliances•Triedmultiplemarketingchannelsforuseracquisition•PPC,EDMs,Events,Affiliatemarketing&SocialMarketing•TrieddifferentgeographiesthroughPPC–US,UK,MiddleEast,PhilippinesGeographies•AssembledteamforAlliances,Marketing&ProductTeamCurrentOrgStructure–SEA&ChinaCEOProductManagerDevTeam(Mobile&Web)UI/UXDigitalMarketingHeadMarketingManagerCreativeAgencyAllianceManagerIndia1AllianceManagerIndia2AllianceIndonesiaCustomerSupportProductManagerDevTeam(Mobile&Web)UI/UXEngineerMarketingManagerAllianceManagerCustomerSupportMarketingExecutiveToBeHired(India&SEA)(China)KeyHighlightsofOrgStructure•SeparateAllianceManagersforEnterprise&AgencyAlliances•ResponsibleforpartnershipswithkeyaccountswhohaveSMEclientsAlliances•DedicatedDigitalMarketingTeambasedinSingapore,India&China•Upsellingkeyfocusarea&KPIofteamMarketing•Separateweb&mobiledevelopmentteamsoutofIntelligrape•DedicatedUI/UXengineersfordesignProduct•Outsourcedteamof2fordesigningfreshcreativesforPPCmarketingcampaignsCreativeTeam•In-houseteamof2forhandlingcustomerqueries,complaints,accountissuesetc.CustomerSupportProductAnalysisThoughtBuzzSocialBakersQuintlySproutSocialFalconSocialHootsuiteCrossNetworkAnalyticsYYYYYYInfluencerIdentificationYYYYNYMobileOptimizedYNNNYYInstagramAnalyticsYYNYNYYouTubeAnalytics&PublishingYNNNNYContentAnalyticsYYYYYYSocialMediaTrendsYNNNNNLocalizedforAsianmarketsYNNNNNLeadgenerationYNNNNNPublicPageMonitoringYYYNNNMobileAppYNNNYYPricingFreemiumFreemiumPaidOnlyPaidOnlyPaidOnlyFreemiumProductAnalysisChineseProductsTanBaoJun