搜索
BusinessPropositionAutel’sProductLineDistributioninBrazilAboutBrazil•Population:Approximately200million•9thGDPintheWorld•2007GDPGrowthRate:5.4%•2008GDPGrowthRateProjection:5.2%•CarSalesRecordin2007:29.7%growth•2008CarSalesGrowthProjection:20%•9thCountryontheRankofCarSales•7thontheRankofMotorVehicleProducingCountries•143,000AutomotiveRepairShopsAboutBrazil•Whilemostoftheimportantcountriesarefacingarecession,Brazilkeepsgrowthabove5%andcarsalescontinueimpressive.•TheautomotivemarketsinNorthAmericaandJapanarestagnant,whilethoseinSouthAmericaandAsiagrowsstrongly.Ofthemajormarkets,Russia,Brazil,IndiaandChinaseesthemostrapidgrowth.AboutMe•MynameisRomeroDubeuxdeAndrade,IamGary’sfirstemployee.Iworkwithhimforover4yearsnow,startingsincethebeginning,whenwedevelopedthebusinessplantotakeoverLaunch’sX431productlineexclusivelyintheUSmarket.•Asyouknow,wesoldLaunch’sproductsintheUnitedStates,buildingagoodmarketandastrongnameforthem.RomeroDubeuxdeAndrade•IwasbornandraisedinBrazil.MyfatherisanAmericancitizen,whichmakesmeadualcitizenbybirthofbothBrazilandtheUnitedStates.•IamfluentinPortuguese,SpanishandEnglish.•GraduatedinInternationalBusiness–IntegratedUniversityofRecife,PE,BrazilDubeuxCom.&Rep.•DubeuxCommerce&RepresentationsisafamilyownedcompanywhichIhaveworkedforasaSalesManagerwhenweweretheBrazilianDistributorforDaewoo,themachineryandequipmentKoreancompany.•Thecompanyhasbeeninbusinessfor14yearswithanimpeccablereputation.Ihaveinheritedthecorporation,myprojectistore-structureitwithmyownstandardstointroduceAutel’sProductLinetotheBrazilianMarkettheDubeuxCom.&Rep.Portfolio•TrevoIndustry•SofimaIndusa•FielIndustrialEquipment•Daewoo•HidromineralAlegria•ExttraMineralCompanyResources•MainOfficelocatedinSãoPaulo•NortheastOfficelocatedinRecifetofacilitatelogisticsoperation.•VPNIntegration•AsteriskCallCenterSystem•Toll-freenumberandlocalareacodeVoipnumbersforthe7largestStates.•Website(PortugueseandSpanish)•SamedayproductdeliveryforordersinSãoPaulo,RiodeJaneiroandRecife.Operatedbyathirdpartymotorcyclecouriercompany.Team•SalesManager•OperationalManager•Secretary•TelemarketingSalesTeam•In-houseITdepartment•In-houseMarketingdepartment•MultilingualTechnicalWriter/Translator•IndependentSalesReps.(minimumof1foreachofthe26states)Competition•Amarketresearchwasdone,wefoundthatonlyafewofourcompetitorsintheUSareoperatinginBrazil.ThepricesarealsohigherthanthesameproductssoldintheUnitedStates.•TheonlyBraziliancompaniesthatmakesautomotivediagnosticequipmentisAlfatestandTecnomotor.TheirproductlinethatwillcompetewithAutelistheKaptorandtheRasther,whichhasaninferiorcapacitythantheMaxiDASDS708,thepriceisequivalent.•Withlackofcompetitionanditslowerpricingstructure,Autel’sproductspotentialsalesperspectivesareprojectedtobeverysuccessfulfortheBrazilianmarket.CompetitionforOBDIICodeReadersPriceRange:$100.00~$450.00USCurrency(R$220,00~R$1000,00)BrazilianCurrencyCompetitionforDS708PriceRange:$2900.00~$7000.00USCurrency(R$6.200,00~R$16.000,00)BrazilianCurrencyCompetitionnotfoundforallotherproducts•MaxiDiagJP701,EU702,US703,FR704•VehicleMonitoring•EPBServiceTools•TPMSDiagnostic&ServiceTools•OilResetToolsNoequivalentproductswherefoundintheBrazilianmarkettocompetewiththeabovelistedAutelproducts.Someexpensivescanners,similartoDS708,offersspecificpackageslikeAsian,EuropeanorAmericansoftware.ThiscouldcompetewithJP701,EU702,US703,FR704.Butthepricesareveryhigher.PriceStrategy•DismemberingHardwareandSoftwarePrices–DifferentlythantheUnitedStates,Brazilhasveryhighimporttaxes.OurstrategyistobebilledbyAutelontwodifferentinvoices,onebillofsaleforthehardwareandanotherbillofsaleforthesoftware.Thiswaywecanapplyalowerimportingtariffforthesoftware,translatingthesavingstotheendusers,beenabletoofferanevenmorecompetitivepricingstructure.Marketing•TradeShows–AutomecisthemostimportanttradeshowinBrazil,ittakesplaceeverytwoyearsinSãoPaulo.TheupcomingshowwilbeinApril2009.WewillintroduceAuteltoBrazilatAutomecShow.InadditionaltoAutomec,thereare8otherimportanttradeshowsinBrazilthatwewillbeattending.Theseshowsare:Autopar,Tecnoshow,ReparaNordeste,SemanadoMecanico,Autonor,FEISA,AutopartsandAutop.Marketing•MagazineAds–Fullpageandhalfpageadswillbepublishedonthehighestcirculationautomotivemagazinesandjournalsinthecountry.Someofthemare:OMecanico,Sincopeças,PontoAPontoandBalcãoAutomotivo.Marketing•StateAssociationsforMechanics–Thereareapproximately143,000automotiverepairshopsinBrazil.Mostofthemareaffiliatedtoitsstateassociation.Wewillbecomeamemberonall27statesassociations,sowecanadvertiseontheirinformativejournalsandparticipateonmosteventsandmeetingstopromoteAutel.Marketing•SchoolProgram–Specialpricing(aslowasourcost)willbeofferedforschoolsandteacherssotheycanuseourproductsattheirclasses.Thiswillbeavaluableadvertisementforalltechniciansattendingclasses.•SpecialStudentPricing–Discountcouponswillbeofferedtothestudentsfromtheschoolsandteachersthatareparticipatingonourschoolprogram,asanincentiveforthemtochoseAutelfortheirdiagnosticneeds.Marketing•AutoPartsStores–IntroductionofAutel’sproductlinewillbesetupb