1PresenternameTitleDate2RethinkITandreinventbusinesswithcloudandIBM.Topics•Cloud’sdisruptivepotential•Challengestoconsider•Specific,provenpatternsofsuccess•WhyIBM•Nextstepsdailyclienttransactionsthroughpubliccloudmanagedvirtualmachines.2cloudengagementsinthefirst6monthsof2011alone.3PressureslikeworkforcemobilityandincreasingproductivityareplacinggreaterdemandsonITsystems.IncreasedexpectationsIncreaseddemandsIncreasedcompetitiongrowthindigitaldatafrom2007to2011.oftheworld’slargestcompaniesin2000remainonthatlisttoday.©2011IBMCorporationofsurveyedenterpriseITbudgetsin2010werespentonongoingoperationsandmaintenancecosts.*54%*Source:ForresterResearch,Inc.2011ITBudgetPlanningGuide,October7,2010byCraigSymonsCAGRgrowthinself-servicechannels4Asaresult,cloudisanincreasinglyattractivemeansofcreatinganddeliveringITservices.ValuedeliveredChangemanagementTestprovisioningInstalldatabaseInstallofoperatingsystemProvisioningenvironmentDesignanddeploybusinessapplicationsFromtraditionalTocloudMonthsWeeks1day1day▄MonthsDaysorhours20minutes12minutes30–60minutes51%costsavingsDays/Weeks“OurcommitmenttoinformeddecisionmakingledustoconsiderprivateclouddeliveryofCognosviaSystemz,whichistheenablingfoundationthatmakespossible+$20Msavingsover5years.”–IBMOfficeoftheCIO5ITandBusinessareattractedtocloudfordifferentreasons.EfficiencyTransformationRethinkIT.•Rapidlydeliverservices•Integrateservicesacrosscloudenvironments•Increaseefficiency•Initiatenewrevenuestreams•Drivefastertimetomarketfornewservices•MeetchangingcustomerexpectationsReinventbusiness.**Source:Gartner,CloudComputingServices,VirtualizationTopCIO2011WishListsJan2420116ITisdrawntocloud’scost,efficiencyandcontrol……whilebusinessusersaredrawntocloud’ssimplified,self-serviceexperienceandnewservicecapabilities.ofCIOsplantousecloud—upfrom33%twoyearsago.ofbusinessexecutivesbelievecloudenablesbusinesstransformationandleaner,faster,moreagileprocesses.2011IBMCIOStudy,LondonSchoolofEconomics,December2010EfficiencyTransformation7CloudhelpsbusinessandITcreateanddelivervalueinfundamentallynewways.EnablenewITandbusinessprocessesthatbreakdowntraditionalsilosandsimplifyaccesstoinformationinordertodeliverbetterbusinessoutcomes.DeliverITwithoutboundariesSpeedthedeliveryofnewofferingsandservicesbycreatingnewmodelsofself-serviceanddeployment.ImprovespeedanddexterityEmpowerinternalandexternalcommunitiestodefineandcreatenewofferingsandservices.Createnewbusinessvalue8Cloudinaction:UniversityofBariStudentsatItaly’sUniversityofBariuseIBMcloudtocreateinnovativesolutionstohelpthelocaleconomy.•GivestudentsaplatformtocreateinnovativesolutionsforlocalcommunitiesandbusinessesinsouthernItaly.Businesschallenge•Elastic,cloud-basedservicesfromsensors,marketsystemsandGPSdata,connectinguniversity,privatesectorandgovernmentagencies.RethinkingIT•Cutshippingtimesforlocaldeliveriesinhalf.•Moreefficientsupplychainwithfishermencompletingtransactionswithmerchantswhilestillatsea.•Winemakersincreasequalitywithconstantsoil-conditionmonitoring.Reinventingbusiness89Businessesarechoosingavarietyofcloudmodelstomeettheiruniqueneedsandpriorities.PrivatecloudHybridITPubliccloudAppliances,pre-integratedsystemsandstandardhardware,softwareandnetworking.TraditionalITOnoroffpremisescloudinfrastructureoperatedsolelyforanorganizationandmanagedbytheorganizationorathirdpartyAvailabletothegeneralpublicoralargeindustrygroupandownedbyanorganizationsellingcloudservices.TraditionalITandclouds(publicand/orprivate)thatremainseparatebutareboundtogetherbytechnologythatenablesdataandapplicationportability10However,successfulimplementationdemandsfocusonthreekeychallengeareas.Movingbeyondincrementaladjustmentswithenhancedbusinessservicesandindustrysolutions.BusinessprocessredesignSeamlessend-userexperiencesacrossheterogeneousenvironment.SeamlessintegrationHolisticapproachtointeroperability,resiliencyandmanagementthatmatchesrequirementsoftheworkload.IntegrityandSecurity11Effectivesecuritymustbeawell-plannedpartofclouddesignsfromthestart–nottreatedasanafterthoughtSecurebydesign:Avoidsthecommon‘one-size-fits-all’approachwhichcanleadtofailureIsspecificallytunedtothesecurity,authentication,compliance,andprivacyconcernsofindividualorganizationsSecurityintheCloud:HasmuchincommonwithtraditionalITissueslikeidentityandaccessrights,safeguardingdata,anddevelopingandenforcingsecuritypoliciesCloudhasthepotentialtobemoresecurethantraditionalenvironments12Adoptionpatternsareemergingforsuccessfullybeginningandprogressingcloudinitiatives.IaaS:CutITexpenseandcomplexitythroughacloudenableddatacenterPaaS:AcceleratetimetomarketwithcloudplatformservicesInnovatebusinessmodelsbybecomingacloudserviceproviderSaaS:Gainimmediateaccesswithbusinesssolutionsoncloud13IBMdeliversprescriptive,repeatablecloudsolutionsforourclients’mostpressingpriorities.Pre-built,pre-integratedITinfrastructurestunedtoapplication-specificneedsAdvanced,reliable,highlysecureandscalableplatformforcreating,managing,andmonetizingcloudservicesIntegratedservicemanagement,automation,provisioning,andselfserviceC