搜索
她是大山的女儿，像一支燃烧的蜡烛，闪耀着灿烂的光辉，照亮了深山孩子的梦想，她和千千万万山村教师一道，努力实践着中国山村的教育梦businesstoorganize,guide,assist,participatorypre-loaninvestigation,providemarketingadviceandresponsibleformarketingadvice.ChapterIIIcontentandprocessafteracceptingtheborrower'sapplicationforthe14thperson,dominatedbyfieldinvestigationandoff-sitesurveysasasupplement,carryoutpre-loaninvestigationwork.Maincontentsareasfollows:(a)theborrowersurveys1.Borrowerforcorporatecustomers,investigatorsshouldinterviewbusiness,management,financeandotherrelatedpersonnel,fieldtripplaceofbusinessandproductionoperations,andaccordingtotheinformationprovidedbythecustomertoverifythebusinessmanagement,authenticityofthefinancialsituation,trade,etc.2.borrowingpeopleforsmallenterpriseof,surveycontentexceptreferencecompanyclasscustomeroutside,alsoshouldfocusconcernactualcontrolpeopleandthemainshareholderspersonalfundingletter,andpractitionersexperience,andmarriagestatus,andhealthstatus,softinformationandfamilyassets,andliabilitiesstatus;focussurveyverifiedenterpriseaccounttable,andbankaccountwater,andtaxinformationandhydropowerwage,spendinginformation,thenverifiedcompanyactualbusinessstatusandthefinancialstatus.3.theborrowerisanaturalperson,theinvestigationshouldfocusonborrowersandtheirfamilies,property,income,debt,credit...Investigatorsshouldfieldsurveys,confirmthemortgagesituation,bywayofassessment,inquiryfindsthevalueofthemortgage.Disagreeswiththedeterminationofvalue,shouldbesubmittedthroughotherevaluationAgency,thesupplementaryinvestigations,fieldsurveys,includingre-evaluationofvalue.1.topropertymortgageof,surveypeopleshouldfieldstudymortgagereal,andverifiedfollowinginformation:housingownershipcardbycontainsMinginformation(ownershippeople,andislocated,andfloor,,androom,,andarea,andtype,)2004年7月战略管理教程试题一、单项选择题（本大题共20小题，每小题1分，共20分）1.经典战略理论缺陷之一是忽视了对企业竞争环境进行分析与选择，在一定程度上弥补这一缺陷的是（）A.钱德勒B.安索夫C.安德鲁斯D.波特2.现有产品与现有市场领域组合而产生的一种企业成长战略是（）A.市场渗透战略B.市场开发战略C.产品开发战略D.多元化战略3.纺织印染厂原来只是将坯布印染成各种颜色的花布供应服装厂，现在纺织印染厂与服装加工厂联合，这属于（）A.前向一体化B.后向一体化C.横向一体化D.混合一体化4.按照美国学者钱德勒的观点，战略与结构关系的基本原则是（）A.组织战略服从于组织结构B.组织结构服从于组织战略C.组织战略与组织结构并列D.产生共同愿景5.某牙膏厂原来只生产牙膏，现在又增加生产牙刷，这属于（）A.同心多元化B.水平多元化C.集团多元化D.一体化6.久负盛名的“戴尔直销”模式的实质是（）A.大规模定制B.产品专业化C.市场专业化D.单一市场集中化7.差异化战略的核心是取得某种对顾客有价值的（）A.可靠性B.信誉性C.实用性D.独特性8.一般来说，进入壁垒低、退出壁垒高的产业是（）A.高利润、高风险B.稳定的高利润C.低利润、低风险D.稳定的低利润9.环境分析技术主要有两种方法，一是战略要素评价矩阵法，另一个是（）A.核心能力分析法B.SWOT分析法C.波士顿矩阵法D.生命周期分析法10.在行业吸引力-竞争能力矩阵中，扩张类经营单位所处的象限也称为（）A.绿灯区B.黄灯区C.红灯区D.蓝灯区11.在企业的价值活动中，属于基本活动的是（）A.技术开发B.采购C.制造D.人力资源管理12.下列哪一项属于动态竞争战略（）A.成本领先战略B.差异化战略C.重点集中战略D.进攻战略13.企业同时在几个细分市场上经营业务，并分别为每一细分市场制定不同的营销计划是（）A.无差异性营销B.差异性营销C.集中性营销D.大规模定制14.企业最重要的职能战略是（）A.生产战略B.人力资源战略C.财务战略D.营销战略15.下列哪一项属于企业长期资金筹集方式（）A.商业信用B.银行信用C.公司债券D.应付账款16.下列哪一项属于人力资源开发战略途径（）A.任人唯贤B.破格提拔C.岗位轮换D.自主培养17.思想灵活，能提出多种办法并能迅速作出决策的战略领导者行为模式属于（）A.革新直觉型B.革新分析型C.保守直觉型D.保守分析型她是大山的女儿，像一支燃烧的蜡烛，闪耀着灿烂的光辉，照亮了深山孩子的梦想，她和千千万万山村教师一道，努力实践着中国山村的教育梦businesstoorganize,guide,assist,participatorypre-loaninvestigation,providemarketingadviceandresponsibleformarketingadvice.ChapterIIIcontentandprocessafteracceptingtheborrower'sapplicationforthe14thperson,dominatedbyfieldinvestigationandoff-sitesurveysasasupplement,carryoutpre-loaninvestigationwork.Maincontentsareasfollows:(a)theborrowersurveys1.Borrowerforcorporatecustomers,investigatorsshouldinterviewbusiness,management,financeandotherrelatedpersonnel,fieldtripplaceofbusinessandproductionoperations,andaccordingtotheinformationprovidedbythecustomertoverifythebusinessmanagement,authenticityofthefinancialsituation,trade,etc.2.borrowingpeopleforsmallenterpriseof,surveycontentexceptreferencecompanyclasscustomeroutside,alsoshouldfocusconcernactualcontrolpeopleandthemainshareholderspersonalfundingletter,andpractitionersexperience,andmarriagestatus,andhealthstatus,softinformationandfamilyassets,andliabilitiesstatus;focussurveyverifiedenterpriseaccounttable,andbankaccountwater,andtaxinformationandhydropowerwage,spendinginformation,thenverifiedcompanyactualbusinessstatusandthefinancialstatus.3.theborrowerisanaturalperson,theinvestigationshouldfocusonborrowersandtheirfamilies,property,income,debt,credit...Investigatorsshouldfieldsurveys,confirmthemortgagesituation,bywayofassessment,inquiryfindsthevalueofthemortgage.Disagreeswiththedeterminationofvalue,shouldbesubmittedthroughotherevaluationAgency,thesupplementaryinvestigations,fieldsurveys,includingre-evaluationofvalue.1.topropertymortgageof,surveypeopleshouldfieldstudymortgagereal,andverifiedfollowinginformation:housingownershipcardbycontainsMinginformation(ownershippeople,andislocated,andfloor,,androom,,andarea,andtype,)18.战略控制与评价的第一步是（）A.评价环境变化B.确定评价指标C.评价实际效果D.组建评价小组19.中小企业利用自己的特点进入那些市场容量小，且大企业不愿意或不方便进入的行业进行发展的战略是（）A.特许权战略B.联合经营战略C.市场空隙战略D.小而精战略20.从行业生命周期各阶段的特点来看，市场占有率基本稳定的阶段属于（）A.投入期B.成长期C.成熟期D.衰退期二、名词解释题（本大题共5小题，每小题4分，共20分）21．公司战略又称总体战略，是一个企业的整体战略总纲，是企业最高管理层指导和控制企业一切行为的最高行动纲领22．战略群体是指产业内执行相同或类似战略，并具有类似战略特性的一组企业。23．企业使命管理者为企业确定的较长时期的生产经营的总方向、总目的、总特征和总的指导思想24．战略联盟是指两个或两个以上的企业为了一定目的通过一定方式组成的网络式联合体25．重点集中战略称为聚焦战略，是指企业或事业部的经营活动集中于某一特定的购买集团、产品线的某一部分或某一地域市场的一种战略三、简答题（本大题共4小题，每小题6分，共24分