The-Case-Analysis-of-Southwest-Airlines-Team-Cultu

TheCaseAnalysisofSouthwestAirlines’TeamCulture2010MBACLASSGroup4SUNJIE孙杰1.UsethewordsinTablebelowtodescribetheorganizationalcultureofSouthwestAirlines.SouthwestAirlines’successmainlyattributestoitsdistinctiveorganizationalculture.Southwest’sexecutivesregardtheirpeopletobethemostimportantasset.Thepeoplearethecompetitiveadvantage,theycanprovidelegendaryservice.SouthwestAirlinescompanyrecognizethatthepeoplearethecompetitiveadvantage,thecompanydeliversresourcesandservicestopreparetheirpeopletobewinners,tosupportthegrowthandprofitabilityofthecompany,whilepreservingthevaluesandspecialcultureofthecompany.SouthwestAirlines’organizationalcultureiscrucialfordevelopingdedicationtoexcellence.Thepeoplearetoldthattheyhavearesponsibilityforself-improvementandtraining.Humorandservicearealsosignificantaspectsoftheculture.Peopleareencouragedtocreatafun-lovingenvironment.Southwest’s“positivelyourageousservice”stressesfriendliness,caring,warmthandcompanyspirittomaketheircustomersatisfied.Anothercharacteristicofitscultureisthecooperativerelationshipamongemployeeteams.Becauseoftheteam-orientedvalues,thepeopleworktogetherlikeoneteamandworkmoreefficiently.Southwest’sculturestimulatestheinitiativeandpotentialoftheemployees.Thepeopleregardthecompanyastheirownhome.ThewordsintheTablebelowtodescribetheorganizationalcultureofSouthwestAirlines:StabilityHighexpectationofperformancePraiseforgoodperformanceAUnitaryculturethroughouttheorganizationTheopportunitytobedistinctive,ordifferentfromothersRelativefreedomfromrules2.Whyhaven’totherorganizations,includingotherairlines,beenabletocopySouthwest’sculture?Southwest’sculturereflectsthevaluesofthefounderandthemissionofthecompany.ThecultureisbuiltbyitsfounderHerbKelleherandhismanagementteam.Southwest’sculturehasdevelopedthroughoutthedevelopmentofthecompanyundertheenvironmentofseverecompetition.It’sacceptedanddevelopedbyalltheemployees,soitissoleanditcan’tbecopiedbyotherorganizations,includingotherairlines.“Theemployeesarethemostimportant”---thisbeliefisnoteasytobeacceptedbyothercompanies.Quitealotofcompaniesregardthecustomerasthemostimportant.Thecooperatecultureconsistsofaseriesofvalues,beliefsetc.It’sbuiltanddevelopedforalongperiodoftime.Andit’spreservedbythethespecificSouthwest’steam—includethepresident,CEO,managementteamandalltheemployees.Becauseoftheabovefactors,Southwest’sculturecan’tbecopiedbyothercompanies.THANKYOUFORYOURATTENTION!