美味珍商业计划书ppt35(1)

Confidential1CFDFoodIndustryHoldingsLtd.BusinessPlanMar.2004Confidential2CONFIDENTIALITYANDRECIPIENT’SUNDERTAKINGSTheinformationcontainedinthisMemorandumisconfidentialandproprietarytoCFD.ByacceptingdeliveryofthisMemorandum,theintendedrecipientisdeemedtohaveacknowledgedandagreedtothefollowing:1.theinformationcontainedinthisMemorandumwillbeusedbytherecipientsolelyforthepurposeofdecidingwhethertoproceedwithafurtherinvestigationoftheCompany;2.thisMemorandumorinformationderivedfromthisMemorandumwillbekeptinstrictconfidenceandwillnot,whetherinwholeorinpart,bereleasedordiscussedbytherecipient,norwillanyreproductionsofsuchinformationbemade,foranyotherpurposeotherthanananalysisofthemeritsofaneventualinvestmentinCFDbyitsintendedrecipient;and3.uponthewrittenrequestofCFD,thisMemorandum,anyotherdocumentsorinformationfurnishedandanyandallreproductionsthereofandnotesrelatingtheretowillbepromptlyreturnedtoCFD.Confidential31.FOODINDUSTRYCHANGES2.COMPANYBACKGROUND3.MISSIONOFTHECOMPANY4.HISTORY5.PRODUCTS6.BIO-TECHNOLOGY7.BUSINESSMODELS8.MARKETSANALYSIS9.COMPETITIONANALYSIS10.THEMANAGEMENT11.DEVELOPMENTSTRATEGY12.FINANCIALFORECAST13.THEOFFERINGCONTENTSConfidential4WORLDFOODINDUSTRYCHANGES1stGENERATION3rdGENERATION2ndGENERATION1930~19701970~19901990~CANNEDGOODSPROCESSEDFOODOBJECTHI-TECHBIO,NATUNALSimplificationofGoodsGoodsaddedatophanandantisepticRevolutionofLogisticDiversificationofgoodsandatophanSolutionofantisepticandchemistryadditive(additionofsmallquantity)IndustrialofmasslogisticandconsumptionResearchandinvestmentofbio&technology(US,Japan,Europe,etc.)GreenFood,FreeAtophan,PreservationofNutrition,VariousDevelopmentofGoodsConfidential5TheCompanyCFDFoodIndustryHoldingsLtd.(美味珍食品工业控股集团有限公司)(hereafter“thecompany”)Registeredat:DrakeChambers,Tortola,BritishVirginIslandCEO:Mr.LimKaiTiongMainBusiness:3GFoodR&D,Produce,Distribute;IndustrializationofChineseFood;ManagementofModelShopsandFranchiseBusinessovertheworld.GoaloftheCompanyIntroduceandenrichChinesedieteticculturethroughscientifictechniques,advancedmanagementandnaturalgreenfoodtotheinternationalmarketsResearchanddevelopmentfortheChinesecuisine,exploringlarge-scalemanagementoffoodindustrializationandoperationmanagementinChineseandinternationalhospitalitybusinesscallforhealthylivingstyleConfidential6TheCompany(Cont)--Shareholders•Mr.LimKaiTiong:Thefounderofthecompany,aSingaporean,haslivedinChinaformorethan12years,engagedinR&Dof3Gfood,appliedseriespatentsof3GfoodinChina.Heisthepresidentofthecompanyandresponsiblefortheplanning,technologyR&Dandfinancingofthecompany.Heholds58.94%sharesofthecompany.•Ms.NiXiaoBei:Thefounderofthecompany,wifeofMr.Lim,sheisCEOofthecompanyandresponsiblefortheoperatingofthecompany.Sheholds25.26%sharesofthecompany.•CFDHoldingLtd.:acompanyregisteredinBVI,itisashareholdingcompanyforfuturemanagementteamofthecompany.Itholds15.8%sharesofthecompany.Confidential7MissionoftheCompanyModelShopsandFranchisebusiness-Qualitymanagementandqualityfood-Providepatentedproducts-Costcontrol-Completecentralkitchen,warehouseandcentralizedsupply-ProvidedecorationmaterialGlobal3Gproductbaseanddistributioncenter-UtilizecompetitivelaborsinChina-UtilizecompetitiverawmaterialsinChinaTobetheNo.1Companyin3GFoodIndustryConfidential8BackgroundandhistoryrelatingtotheCompany•1990,beganthedesignandplanofplatformofChinesefoodindustrializationandthedevelopmentandtestofprocess;•1993,appliedtheinventivepatentstoChineseBureauofPatents;•1994,establishmentofBeijingRoyalIndustrialCo.,Ltd.•1996,approvedtheinventivepatentsrightsfromChineseBureauofPatents;•1997,setupthefirstmodelshopintheWorldTradeCenterofBeijing;•2002,setupthesecondmodelshopinHuarunBuildingofBeijing;•2002,acquiredthecertificateofFDA;•2002,acquiredtheQualitySystemCertificateofISO9001:2000•2002,becamememberofChinaChainStoreFranchiseAssociation;•2003,setupthethirdmodelshopinBeijingYingjiaCenter;•2003,establishmentofBeijingRoyalScienceandTechnologyLtd.•2003,establishmentofCFDFoodIndustryHoldingsLtd.Confidential9BackgroundandhistoryrelatingtotheCompany(Cont)•Dec.2003,BeijingRoyalScienceandTechnologyLtdinvestedfor3GfoodGMPfactoryinXingguindustryzoneofBeijingPinggu•Jan.,2004,setupthefourthmodelshopinHepinghotel(Novotel)•TheinventivepatentsrightsistransferringtoCFDFoodIndustryHoldingsLtd.fromMr.LimKaiTiongatnow.Confidential10ProductsTheCompanyhasbeenlicensed7seriesofCFDbrandfoodbasedonBio-technologyplatformandChinesefoodindustrializationpatentsasfollows:1.RoyalFruitandvegetableseries;2.RoyalFruitChocolateseries;3.RoyalFruitandvegetableCakeseries;4.RoyalChinesefoodandnubbysoupseries;5.RoyalBabyfoodseries;6.RoyalFruitandVegetableIceCreamseries;7.RoyalSolidificationFruitandVegetableBeverageSeriesConfidential11RoyalFruitandVegetableSeriesROYALFRUITisanutritiousfood,aproductmixingmanykindsofhighqualityfruitsthroughaprocessofadvancedtechnologyandcraftsmanship.ItcontainsrichVitaminC,plantfiberandnaturalcarbohydrate.Therawmaterialsundergoactivatingtreatment,retainingfreshfruitnutritionanddevoidofanypigmentandantiseptics.Constantandlong-timeeati