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B.(JamesB.Lane),(1)(2)(3)(4)1414315(5)15314.11~2(14-1)14-1•()•()•()•()•()•,12•••••••316BabaraWaugh58003KatherineMieszkowski,IGrewUpThinkingThatChangeWasCataclysmic.TheWayWe'veDoneitHereIstoStartSlowandWorkSmall,FastCompany,December1998,149-50.14.2(1)•••(2)••(3)••••(Microscan)FrederickF.Reichheld,LearningfromCustomerDefects,HarvardBusinessReview,March-April1996,56-69.()66123•••()()14.31(14-2)(DonnaKienzler)214317212370()()(),KendraHatchertoKittyLocker,March26,1997.•••••••RFP(RequestsforProposals)RFPP.J.(P.J.Smoot)3181980186AnneFisher,SixWaystoSuperchargeYourCareer,Fortune,January13,1997,48.14.3.1(1)()(2)(3)(4)()••••(5)(6)(7)()(8)•••14319••••••(9)14-1BAC(PattiDouglas)(Rolla)(Phelps)••()••••PhoneinterviewwithKittyLocker,January26,1994.14.3.23600000011(1)3(2)(3)(4)320(5)••X()Y()•14.3.3()BAC4255000100014.3.4RFP,•••75$1125253175$15$15$10,1432114-132214-11432314-132410-1514-114325SurveyonInternships32614.4(ChristineBarabas)4TCBY314.4.11.1/32.73.3()2()4.14-214.4.214.4.39-14-214.514327(**)23()14.5.1•••••(Kodansha)•••••14-314-414-5ABI/()()()3283AltaVistaE-BlastYahoo14.5.24(1)(2)(3)(4)515BAC14.5.3205(JohnColeman)VIA(#287)14329(1)(2)(3)1014-6334()25ab516a.025b.25100c.100500d.500516a.025b.26100c.101500d.50014-514335(CynthiaAdams)2610.(14)14-654321()()100336JamesHartley,DesigningInstructionalText(London:KoganPage,1978),109;RichardLederer,AnguishedEnglish(NewYork:Wyrick,1988);andfolklore.()25714.5.485712800JamesP.Miller,PrivacyIssueRaisedinDirect-MailCase,TheWallStreetJournal,May6,1996,B8.8098060402000104101.Fortune1000BAC687587214337338AkihisaKumayama(SteuartHendersonBritt)•••AkihisaKumayama,CreatingaCourseCombiningMarketing,Language,andCross-CulturalCommunicationwithJapaneseandAmericanCulturesasaModel,LanguagesandCommunicationforWorldBusinessandtheProfessions,SixthAnnualConference,AnnArbor,M1,May8-9,1987,andSteuartHendersonBritt,quotedinRobertA.Roth,InternationalMarketingCommunications(Chicago:Crain,1982).26-27.2.()1134341433912(NanRobertson)13•••••3.(JuliaKnight)GrowingHealthy14Domain(JudyGeorge)231514201625(PeterShamir)101998$1000000JoshuaMacht,TheNewMarketResearch,Inc.,July1998,87-88.14.62000(JaneBryantQuinn)(4)34014-3APA14341e14-4APAMLA3421931PP4-514-4APAMLA1434314-4APAMLA3444-5[n.d.]URLPP162114345[(Boker)]RobertH.WatermanTheRenewalFactor(Toronto:Bantam,1987),163.(19651995)()3(theAmericanPsychologicalAssociation,APA)(theModernLanguageAssociation,MLA)APA()()14-3APABACMLA14-4APAMLA3()(1)3(2)(3)(4)(5)314.1346••14••1.2.3.4.5.6.XYZ7.14.215.415.515.6,15.715.815.9.15.10a.b.c.d.1.a.b.c.d.e.2.3.4.14.3a.XYZb.c.d.e.f.g.1434714.4a.b.c.d.e.f.g.14.5315.515.6,15.715.815.9,15.10303a.b.c.d.14.610••••a.b.c.14.7a.XYZdonutb.XYZc.XYZd.XYZe.XYZf.XYZg.34814.8a.b.1.a.b.2.a.b.3.a.25$b.2550$c.50100$d.100150$e.150$c.1.2.d.12345123451234512345123451234514.91320301.2.3.4.5.6.1.2.3.143494.5.a.•••••b.•••/••14.101.a.b.c.2.a.1998b.1998c.19983.a.b.1015115c.14.11a.350b.c.14.1214.14a.b.14.1314.1415.414.1514.16a.40~50b.50803751204100150125200c.d.131435122502250161.2.3.4.5.6.14.1715.415.515.6,15.715.815.9,15.10RFPRFP14.18a.b.c.14.19•352•••••a.b.c.d.14.2014.2114353