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体验商务英语综合教程3第二版重点词汇Unit1P6AValueformoney花钱值得luxurious奢侈的，豪华的timeless不受时间影响的Well-made做工考究的topoftherange高端的durable耐用的inexpensive便宜的cool酷的Reliable可靠的stylish流行的(有型个性)fashionable时髦的（潮流时尚）Well-designed精心设计的P7ABrandloyalty品牌忠诚度thetendencytoalwaysbuyaparticularbrandbrandimage品牌形象theideasandbeliefspeoplehaveaboutabrandbrandstretching品牌扩张usinganexistingnameonanothertypeofproductbrandawareness品牌意识howfamiliarpeoplearewithabrandbrandname品牌名字thenamegiventoaproductbythecompanythatmakesitproductlaunch产品发布theintroductionofaproducttothemarketproductlifecycle产品生命周期thelengthoftimepeoplecontinuetobuyaproductproductrange产品范围thesetofproductsmadebyacompanyproductplacement植入式广告whenproductsareusedinfilmsorTVprogrammesproductendorsement产品代言theuseofawell-knownpersontoadvertiseproductsBrandpositioning品牌定位P8Grossmargins毛利润Manufacturing制造业Solely唯一的Low-costmarket低成本市场Outsources外包Licensingarrangement特许授权Flagshipstore旗舰店Offshore离境；海外Countryoforigin原产地Identifythemarker确定产品来源或制造者Simplifyproducthanding简化产品，操作和追踪Organizeaccounting帮助组织进存货和做会计记录Offerlegalprotection提供法律保护Unit2P14B1notenoughleg.....room.......没有足够的伸腿空间2lostordelayed......luggage.........遗失或延迟行李3long.......queues......atcheck-in签入时的长队列4poorquality........food.........anddrink质量差的食品和饮料5nobaggage........trolleys......available没有可用的行李手推车6overbookingof........seats........超额预订座位7flightdelaysand.......cancellations........航班延误和取消8....jet.....-lag时差（飞机时差反应）P15A1subwayh)underground地铁2citycentrek)downtown市中心区3carry-onbaggagei)handluggage手提行李4onewayf)single单程票5returnj)roundtrip往返旅行6freewaya)motorway高速公路，快车道7restroomc)publictoilet公共厕所8elevatorb)lift电梯，升降机9coachclasse)economyclass经济舱10timetabled)schedule时刻表11carparkg)parkinglot停车场BEReading1massmarket大众市场nichemarket缝隙市场/利基市场2asteepclimb急剧攀升3stemfrom来自，起源于（因为）4massunrest大规模骚乱5mid-flight飞行途中6beatfault对某事负责7cabinventilation客舱通风设备8optimum最适宜的9aviationfuel航空燃料10beinthefrontline奋战在第一线的人11stifferpenalty更严厉的惩罚12concession让步P19skillsExtension分机Beengaged太忙而不能接电话，繁忙/电话占线UNIT3P22Areservedparkingspace专用车位Flyingbusinessclass商务舱Havefixedworkinghours有固定的工作时间P23Subsidiary子公司Headoffice总公司Callcentre呼叫中心Distributioncentre分配中心Warehouse仓库Branches/outlets分店分销店Bureaucratic官僚主义的Bureaucracy官僚主义Centralised中央集权的Conservative保守的Decentralised权力下放Democratic民主的Hierarchical等级制度的Hierarchic等级制度Impersonal没有人情味的Marketing-driven以市场为导向Progressive进步的革新的P24Cutting-edge尖端的前沿的Keyingredients关键要素Budgetreport预算报告Eliminatedallperksandstatussymbol取消特权和身份符号Rigorousexam严格的考试Timemanagement时间管理，budgeting，peopleskill人际交往Decentralisingresponsibilityandauthority下方责任和权利Autonomy自主性Accountability责任感Performancebenchmarks评判的标准Rate=evaluateP25Measuringperformance业绩测定Benchmarks基准merge兼并Unit4P31Bottomline底线Reinvent改造Discountstore折扣商店Specialityretailers专门零售商Discounter折扣Floorspace房屋面积，建坪Vendor小贩Booth售货棚，临时货摊Seducing吸引Merchandise商品；货物；Upgraded升级Fittingroom试衣间Loungearea休息区Computerkiosk公用电脑亭Shoppingcarts手推车Wholesalers批发商Retailers零售商Kiosk小卖部P33ADownsize缩小Downgrade降级Decentralise权力下放Deregulate解除管制；解除控制；Upgrade提升Reorganise重组Retrain重新教育，再教育；Redevelop重建，重新开发；Relaunch重启relocate迁移；重新安置；Restructure重建；调整；重组；B1.Itisnowsoexpensivetorentofficesinthecitycenterthatmanycompaniesarerelocatingtothesuburbs.2.Thecompanyhasrecentlyhadtodownsizeitsworkforce.Reducingthenumberofemployeesisthebestwaytostayprofitableinthecurrenteconomicclimate.3.Excellentcustomerserviceisvitaltokeepupwiththecompetition.Thecompanyhasintroducednewworkingpracticesandisretrainingallpart-timestaff.4.Theseatingplaninourofficehasbeenreorganizedtoaccommodatenewstaff.5.Ourproducthasn’tbeensellingwellrecently.Themarketingteamhasdecidedtorelaunchtheproductwithamoreup-to-dateimage.6.Thecompanyhasnoticedthattoomanydecisionsaremadeatheadoffice.Itisdecentralizingthedecision-makingprocesssothatbranchmanagersaremoreinvolvedatanearlierstage.7.Thecompanyhasfinalizedtheplanstoredevelopthedisusedcarparksite.Itisgoingtobecomeamodelinthree-storeyofficeblock.8.ThemostsuccessfulchangeinOurcompanywasthedecisiontorestructurethecompanyhierarchy.Nowthereismoreopportunityforpromotion.P35Open-plan-office开放式办公室Hot-desking办公桌轮用制Unit5毛利润Grossmargin:diferencebetweenthesellingpriceofaproductandthecostofproductingit经济衰退recession:aperiodoftimewhenbusinessactivitydecreasesbecausetheeconomyisdoingbadly股份shares:equalpartsintowhichthecapitalorownershipofacompanyisdivided欠款debt:moneyowedbyonepersonororganisationtoanotherpersonororganisation.股票市场stockmarket:aplacewherecompanysharesareboughtandsold.投资investment:moneywhichpeopleororganisationsputintoobusinesstomakeaprofits每股收益earingspershareareacompany'sprofitsdividedbythenumberofitsshares预测Aforecastisadiscriptionofwhatislikelytohappeninthefuture.破产bankruptcyiswhenapersonororganisationisunabletopaytheirdebts利息Adividendisapartoftheprofitsofacompanypaidtotheownerofshares税前利润Pre-taxprofitsarethemoneyabusinessmakesbeforepaymenttothegoverment收入RevenuesaremoneywhichbusinessesreceivesellinggoodsandservicesInourhomemarketsithasbeenanotherexcellentyear.forecastforPre-taxprofitsareupby￡23million,andthe____forecast____________________thenextquarterisequallygood