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公共关系行业产品标准术语（中英文对照表）1.媒体关系MediaRelations2.媒体研究/Mediastudy3.媒体传播策略/Mediacommunicationsstrategy4.消费者触媒习惯/Consumers'Mediabehavioranalysis5.媒体关系评估/Mediarelationsevaluation6.媒体传播计划/Mediaplanning7.媒体关系管理/Mediarelationsmanagement8.媒体监测/Mediamonitoring9.传播绩效评估/Mediacommunicationsevaluation10.软文投放/AdvertorialPitching11.新闻发布/Pressrelease12.专访安排/Interviewarrangement13.稿件撰写/Pressmaterialsdrafting14.新闻剪报/Newsclipping15.活动管理EventManagement16.活动策略规划/Eventstrategy17.活动计划/Eventplanning18.活动管理/Eventmanagement19.活动绩效评估/Eventevaluation20.现场执行/On-siteexecution21.视觉创意/Visual&creative22.设计制作/Designing&Producing23.营销传播MarketingCommunications24.营销传播研究/Marketingcommunicationsstudy25.消费者调查/Consumersurveys26.营销传播规划/Marketingcommunicationsstrategy27.营销传播计划/Marketingcommunicationsplanning28.营销传播管理/Marketingcommunicationsmanagement29.传播绩效评估/Communicationsevaluation30.新产品上市/Newproductlaunch31.巡展活动/Roadshow32.促销活动/SalesPromotion33.企业传播CorporateCommunications34.企业传播规划/Corporatecommunicationsstrategy35.企业传播计划/Corporatecommunicationsplanning36.企业传播管理/Corporatecommunicationsmanagement37.传播绩效评估/Communicationsevaluation38.出版物制作/Publishing39.网站制作/websiteproducing40.内部传播InternalCommunications41.内部沟通体系/Internalcommunicationssystem42.员工意见调查/EmployeeSurvey43.内部传播规划/Internalcommunicationsstrategy44.内部活动计划/Internalcommunicationsinitiativeplanning45.内部传播计划/Internalcommunicationsplanning46.内部关系管理/Internalrelationsmanagement47.传播绩效评估/Communicationsevaluation48.内部活动/Internalevent49.团队建设/Teambuilding50.内联网建设/Intranetbuilding51.内刊制作/In-housejournal52.网络公关DigitalPR53.网络媒体研究/Digitalmediastudy54.网络受众分析/Digitalaudienceanalysis55.网络公关规划/DigitalPRstrategy56.网络传播计划/Digitalcommunicationsplanning57.网络媒体管理/Digitalmediamanagement58.网络舆情监测/Digitalmonitoring59.网媒绩效评估/Mediacommunicationsevaluation60.博客管理/Blogmanagement61.论坛管理/BBSmanagement62.SNS传播/Socialnetworksystemcommunications63.IM传播/InstantMessagecommunications64.搜索引擎优化/Searchenginesoptimizing65.网站设计/Webdesigning66.声誉管理ReputationManagement67.公关环境研究/PRcircumstancestudy68.企业公民政策/Corporatecitizenshippolicy69.领导人形象管理/CEOreputationmanagement70.企业新闻制度/Pressreleasemanagementsystem71.企业信息监测/CorporateInformationmonitoring72.领导人活动安排/CEO’sactivitiesarrangement73.投资者关系InvestorRelations74.投资者关系研究/Investorrelationsstudy75.投资者沟通体系/IRcommunicationssystem76.投资者关系规划/Investorrelationsstrategy77.投资者沟通计划/IRcommunicationsplanning78.定期信息披露/Informationdisclosure79.沟通绩效评估/Communicationsevaluation80.IPO传播/IPOcommunications81.路演/Roadshow82.年报制作Annualreportsproducing83.股东大会/Shareholdersconference84.公共事务PublicAffairs85.政府版图研究/Governmentchartstudy86.政策决策研究/Policy&decision-makingstudy87.政府关系规划/Governmentrelationsstrategy88.社区关系规划/Communityrelationsstrategy89.政府关系管理/Governmentrelationsmanagement90.社区项目管理/Communityprojectmanagement91.利益团体沟通管理/Stakeholderscommunicationsmanagement92.公益赞助/Sponsorship93.危机管理CrisisManagement94.危机管理体系/Crisismanagementsystem95.危机管理手册/Crisismanagementmanual96.危机模拟培训/Simulatedcrisistraining97.危机预警监测/Mediamonitoring98.危机对策方案/Crisismanagementsolution99.危机评估/Crisisevaluation100.危机处理/Crisismanagementexecution