123SWOT4122010.9~2011.4123SWOT4121.2010901~2010.12.312.2011.1.01~2011.3.313.2011.4.01~2011.4.301word234SWOT:Organizationaldevelopmentandchange-takingacompanychangeforexampleAbstractOrganizationalchangethesurvivalanddevelopmentoforganizationhasgreatimpact.Modernorganizationisincertainexternalenvironmentbymultiplecomponentsoftheaffiliationandinteractioninordertoachievecertainpurposeconstituteaorganicwhole.Tissueasanorganismaswithotherorganismsexperiencingproducegrowthmaturityandthedeclineoftheprocess.Staticandrigidityoforganizationishardtopraysurvivalanddevelopment.Tissueasaopeningsysteminordertobeabletosurviveanddevelopmentinconstantandexternalenvironmentmaterialenergypersonnelandinformationexchangeprocesswillconstantlychangemakeitsowntoconstantlyadapttochangesintheexternalandinternalenvironment.OrganizationByorganizationalchangescanmaketheobjectivesoftheorganizationtheorganizationmembersmoreexplicitapprovaldegreeandsatisfactionwillimprovetheorganizationmoreaccordwiththedemandofsocialdevelopmentAlsomaketheorganization'smissionandfinishthetaskmethodismoreexplicittheorganization'smanagementefficiencyincreaseorganizethedecisionsmorereasonableandmoreaccurateOrganizationismorestabilityandadaptabilityOrganizationofinformationcommunicationchannelunimpededmoreaccurateinformationtransferOrganizationtoupdateitselfabilityincreases.Thispaperusingprinciplesofmanagementandorganizationalbehaviorofadrinkscompanyknowledgeoftheorganizationalchangeanalysisbasedoncompanybackgrounddescriptiontobecomefamiliarwiththecompany'sorganizationalstructureSecondlyanalysisofourorganizationalchangetheenvironmentinwhichnotonlyfromthenaturalsocialandculturalmacroenvironmentisanalysedalsohighlightedtheSWOTanalysisenterpriseinthemicroenvironmentalenumeratetheadvantagesanddisadvantagesofthecompanyandidentifytheopportunitiesandchallengesFinallythecompanyadoptedmeasureschangesareanalyzedandsummarizesthecompanyrevolutioninachievingresults.Keywords:transformdevelopmentperformance................................................................11..........................................................21.1...........................................................21.2...................................................22......................................................32.1.......................................................32.2......................................................42.2.1................................................42.2.2............................................42.2.3..............................................42.3...................................................42.3.1....................................................42.3.2....................................................42.4.......................................................52.4.1....................................................52.4.2....................................................52.5.......................................................52.5.1......................................52.5.2........................................63..................................................63.1...........................................................63.2...........................................................73.3...........................................................73.4...........................................................811.1200241005454%23%1.2-22.12439~30084004~1070~76%68~84%1.2914603[4]16C~18C1200~1700100090%120070~80%[4]2.22.2.1GDP200099214.552009335352.9420002009[3]2.2.22.2.32.32.3.1212.3.22.42.4.1[5]2.4.22.52.5.12008121GB10789-2007GB5749[5]2.5.22005[5]33.1EPR161412~133.23.31120%36000/54000/3.49.812009