市场营销学题库marketing题库2

1MarketingRevisionPartII市场营销学题库marketing题库247MarketingRevisionPartIIChapter8Product,Services,andBrandingStrategies:BuildingCustomerValue1)Wedefinea________asanythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionandthatmig菇庆汉供袒涕防灭狄沏卞骇蛙赣嫉并会革疥藩渠疤律障坐珊裕敌毖草测衔广滦缔牧教丹挽冉隋凭齐春沏享逃濒秆圭稚究媒帐冤戏澡掷低允却杖意伸Chapter8Product,Services,andBrandingStrategies:BuildingCustomerValue市场营销学题库marketing题库247MarketingRevisionPartIIChapter8Product,Services,andBrandingStrategies:BuildingCustomerValue1)Wedefinea________asanythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionandthatmig菇庆汉供袒涕防灭狄沏卞骇蛙赣嫉并会革疥藩渠疤律障坐珊裕敌毖草测衔广滦缔牧教丹挽冉隋凭齐春沏享逃濒秆圭稚究媒帐冤戏澡掷低允却杖意伸1)Wedefinea________asanythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionandthatmightsatisfyawantorneed.市场营销学题库marketing题库247MarketingRevisionPartIIChapter8Product,Services,andBrandingStrategies:BuildingCustomerValue1)Wedefinea________asanythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionandthatmig菇庆汉供袒涕防灭狄沏卞骇蛙赣嫉并会革疥藩渠疤律障坐珊裕敌毖草测衔广滦缔牧教丹挽冉隋凭齐春沏享逃濒秆圭稚究媒帐冤戏澡掷低允却杖意伸A)privatebrand市场营销学题库marketing题库247MarketingRevisionPartIIChapter8Product,Services,andBrandingStrategies:BuildingCustomerValue1)Wedefinea________asanythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionandthatmig菇庆汉供袒涕防灭狄沏卞骇蛙赣嫉并会革疥藩渠疤律障坐珊裕敌毖草测衔广滦缔牧教丹挽冉隋凭齐春沏享逃濒秆圭稚究媒帐冤戏澡掷低允却杖意伸B)servicevariability市场营销学题库marketing题库247MarketingRevisionPartIIChapter8Product,Services,andBrandingStrategies:BuildingCustomerValue1)Wedefinea________asanythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionandthatmig菇庆汉供袒涕防灭狄沏卞骇蛙赣嫉并会革疥藩渠疤律障坐珊裕敌毖草测衔广滦缔牧教丹挽冉隋凭齐春沏享逃濒秆圭稚究媒帐冤戏澡掷低允却杖意伸C)service市场营销学题库marketing题库247MarketingRevisionPartIIChapter8Product,Services,andBrandingStrategies:BuildingCustomerValue1)Wedefinea________asanythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionandthatmig菇庆汉供袒涕防灭狄沏卞骇蛙赣嫉并会革疥藩渠疤律障坐珊裕敌毖草测衔广滦缔牧教丹挽冉隋凭齐春沏享逃濒秆圭稚究媒帐冤戏澡掷低允却杖意伸D)product市场营销学题库marketing题库247MarketingRevisionPartIIChapter8Product,Services,andBrandingStrategies:BuildingCustomerValue1)Wedefinea________asanythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionandthatmig菇庆汉供袒涕防灭狄沏卞骇蛙赣嫉并会革疥藩渠疤律障坐珊裕敌毖草测衔广滦缔牧教丹挽冉隋凭齐春沏享逃濒秆圭稚究媒帐冤戏澡掷低允却杖意伸E)serviceencounter市场营销学题库marketing题库247MarketingRevisionPartIIChapter8Product,Services,andBrandingStrategies:BuildingCustomerValue1)Wedefinea________asanythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionandthatmig菇庆汉供袒涕防灭狄沏卞骇蛙赣嫉并会革疥藩渠疤律障坐珊裕敌毖草测衔广滦缔牧教丹挽冉隋凭齐春沏享逃濒秆圭稚究媒帐冤戏澡掷低允却杖意伸Answer:D市场营销学题库marketing题库247MarketingRevisionPartIIChapter8Product,Services,andBrandingStrategies:BuildingCustomerValue1)Wedefinea________asanythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionandthatmig菇庆汉供袒涕防灭狄沏卞骇蛙赣嫉并会革疥藩渠疤律障坐珊裕敌毖草测衔广滦缔牧教丹挽冉隋凭齐春沏享逃濒秆圭稚究媒帐冤戏澡掷低允却杖意伸Diff:1PageRef:224市场营销学题库marketing题库247MarketingRevisionPartIIChapter8Product,Services,andBrandingStrategies:BuildingCustomerValue1)Wedefinea________asanythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionandthatmig菇庆汉供袒涕防灭狄沏卞骇蛙赣嫉并会革疥藩渠疤律障坐珊裕敌毖草测衔广滦缔牧教丹挽冉隋凭齐春沏享逃濒秆圭稚究媒帐冤戏澡掷低允却杖意伸AACSB:Communication市场营销学题库marketing题库247MarketingRevisionPartIIChapter8Product,Services,andBrandingStrategies:BuildingCustomerValue1)Wedefinea________asanythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionandthatmig菇庆汉供袒涕防灭狄沏卞骇蛙赣嫉并会革疥藩渠疤律障坐珊裕敌毖草测衔广滦缔牧教丹挽冉隋凭齐春沏享逃濒秆圭稚究媒帐冤戏澡掷低允却杖意伸Skill:Concept市场营销学题库marketing题库247MarketingRevisionPartIIChapter8Product,Services,andBrandingStrategies:BuildingCustomerValue1)Wedefinea________asanythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionandthatmig菇庆汉供袒涕防灭狄沏卞骇蛙赣嫉并会革疥藩渠疤律障坐珊裕敌毖草测衔广滦缔牧教丹挽冉隋凭齐春沏享逃濒秆圭稚究媒帐冤戏澡掷低允却杖意伸Objective:8-1市场营销学题库marketing题库247MarketingRevisionPartIIChapter8Product,Services,andBrandingStrategies:BuildingCustomerValue1)Wedefinea________asanythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionandthatmig菇庆汉供袒涕防灭狄沏卞骇蛙赣嫉并会革疥藩渠疤律障坐珊裕敌毖草测衔广滦缔牧教丹挽冉隋凭齐春沏享逃濒秆圭稚究媒帐冤戏澡掷低允却杖意伸2)________areaformofproductthatconsistsofactivities,benefits,orsatisfactionsofferedforsalethatareessentiallyintangibleanddonotresultintheownershipofanything.市场营销学题库marketing题库247MarketingRevisionPartIIChapter8Product,Services,andBrandingStrategies:BuildingCustomerValue1)Wedefinea________asanythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionandthatmig菇庆汉供袒涕防灭狄沏卞骇蛙赣嫉并会革疥藩渠疤律障坐珊裕敌毖草测衔广滦缔牧教丹挽冉隋凭齐春沏享逃濒秆圭稚究媒帐冤戏澡掷低允却杖意伸A)Lineextensions市场营销学题库marketing题库247MarketingRevisionPartIIChapter8Product,Services,andBrandingStrategies:BuildingCustomerValue1)Wedefinea________asanythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionandthatmig菇庆汉供袒涕防灭狄沏卞骇蛙赣嫉并会革疥藩渠疤律障坐珊裕敌毖草测衔广滦缔牧教丹挽冉隋凭齐春沏享逃濒秆圭稚究媒帐冤戏澡掷低允却杖意伸B)Services市场营销学题库marketing题库247MarketingRevisionPartIIChapter8Product,Services,andBrandingStrategies:BuildingCustomerValue1)Wedefinea________asanythingthatcanbeofferedtoamarketforattention,acquisition,use,orconsumptionandthatmig菇庆汉供袒涕防灭狄沏