Module-9商务英语-初级

9.1Thefuture9.2MeetingsOverview9.1Businesstopic:ThefutureReading:PressreleaseGrammar:Thefuture&ThefirstconditionalReading:StrategiesforthefutureListening:Astrategymeeting9.2Businessskills:MeetingsReading:tropicalstormhitsPolandListening:CrisismeetingGrammar:will+timeclausesSpeaking:BrainstormingListening:CrisisstrategyVocabulary:CollocationswithmeetingWriting:Letterofapology9.3Examspotlight:ReadingTestPartFour/FiveWords&expressionsPrototype原型，样本Norm标准Exhaustemission废气排放Hybrid杂交，混血儿Electricitygenerationplant发电厂Car-orientedlifestyle以车为主的生活方式Trialversion试用品Tram有轨电车Occupant占有者Solarpanel太阳能电池板Jointventure合资企业Withdraw撤离，退出Stabilize使稳定Mutualbenefit互惠Foreignexchangetransaction外汇业务Lowcostelectricity低价电Viable可行的Withaviewto着眼于Withregardto关于9.1Reading:PressreleaseGreenEnvironmentalProtectionVolunteerGreenParty一个环境保护者政党GreenChristmas绿色圣诞，风行欧洲的节日新主张。在圣诞节呼吁大家少用一张包装纸，减少贺卡的使用量，主动回收废弃的圣诞树等，一点一滴为环保做贡献。Greencollar绿领一族是一种新的社会阶层，他们崇尚无公害的有机食物，偏爱天然材质的衣服，同时理性地选择家居住房，忠实于生活本质的回归，倡导更合理，更绿色自然的消费与生活。9.1Reading:PressreleaseDoyouknowanythingaboutthehydrogenengine?E.g.HybridcarsMatchthedefinitionsinEx.1ReadthefirstparagraphtodoEx.2.Continuereading.Meanwhile,underlinethewordswhichhelpyouunderstandthecorrectanswerstoEx.3.1.D2.G3.H4.F5.E6.B7.A8.C1.B2.B3.C4.BBtheexpressionsoffuture1.willforpredictions表预测Fillingyourtankwithhydrogenwillsoonbethenorm.2.willforoffers表提议Iwillaskhimtocallyou.3.Willforpromises表许诺I’lldoitlater.4.bedoing最近安排好要进行的动作Areyoucomingtotomorrow’smeeting?Grammar:thefuture15.goingto表示计划或意图，以及能看见或有证据表明这个动作一定会发生的未来Sheisgoingtolookforanewjobinthesummer.Consumersaremoreawareoftheenvironmentthesedaysandtheyaregoingtodemandgreenalternatives.6.beto表计划，只用于肯定句和疑问句JohnandMaryaretobemarriedinOctober.Whenistheweddingtobe?7.beaboutto表即将Themeetingisabouttobegin.Grammar:thefuture2PEST分析1PEST分析指宏观环境的分析，宏观环境又称一般环境，是指影响一切行业和企业的各种宏观力量，包括Political政治，Economic经济，Technological技术和Social社会。其扩展变形形式有：PESTLE/STEEPLEPESTELPolitical,Economic,Sociological,Technological,Legal,EnvironmentalSocial,Technological,Economic,Environmental,Political,Legal,EthicalPEST分析2PESTLIEDSLEPTPolitical,Economic,Social,Technological,Legal,International,Environmental,DemographicSocial,Legal,Economic,Political,TechnologicalSWOT分析也TOWS称分析法，道斯矩阵，即态势分析法，20世纪80年代初由美国旧金山大学的管理学教授韦里克提出，经常被用于企业战略制定，竞争对手分析等场合，包括企业的Strength优势，Weakness劣势，Opportunity机会和Threats威胁，以帮助企业把资源和行动聚集在自己的强项和有最多机会的地方。Porter’sfiveforcesanalysis波特五力分析是哈佛商学院的迈克尔∙波特于1979年提出的，用于竞争战略的分析，可以有效地分析客户的竞争环境。五力分别是：供应商的讨价还价能力，购买者的讨价还价能力，潜在竞争者进入的能力，替代品的替代能力，行业内竞争者现在的竞争能力。五种力量的不同组合变化最终影响行业利润潜力的变化。StrategiesforthefutureEx.1Ex.3Ex.4Ex.51E2A3C4F5D6BB24131A2B3A4BReading:tropicalstormhitsPolandPleasereadthenewsitemoutloudinthestyleofanewsreader,thenanswerthequestion.Checkanyunknownwordsfromthescreen.Thestormkilled6people,injuredseveraldozen,leftuptoamillionpeoplewithoutelectricity,damagedpublicbuildingsandhomes.Words&expressionsTropical热带的Hurricane飓风Craneoperator起重机驾驶员Roadandraillinks公路铁路线Disrupt使中断Emergencyteam紧急救援队Keysector关键部门Subsidiary子公司Allegation指控Financialmalpractice财务舞弊Salmonella沙门氏菌Poultryindustry家禽业Pointofcontact联络人Podcast播客Specialistcateringmagazine专业餐饮杂志Blog(weblog)博客Lambshop小羊排Listening:CrisismeetingNightshift夜班Evacuate疏散Powergenerator发电机Setpriorities按优先级排序Damageassessment损失评估Coordinate配合BABBCAMarek,Jonathan,asmallteamGrammar:will+timeclausesIfwedothat,thedamagewillbelimited.Wewillswitchontheelectricitywhenwereceivetheorder.Assoonaswegetanup-to-dateweatherforecast,we’lldecidewhentogohiking.I’llletyouknowbeforeIgoonholiday.I’llhavetostayatthestationuntilthestrikeends.BrainstormingPuttheseproblemsfromtrivialtolife-threatening.Sitaroundanddiscussasmanyideasaspossibletofindasolutiontothemostseriousproblem.Askasecretarytorecordeachidea.Choosethebestsolution.Listening:CrisisstrategyThinkofsomebadnewswhichmayaffectacompany.DoEx.1StudentslistenandchecktheanswersinEx.2.PlaytherecordingagaintodoEx.4.collapsedhitdamagedcostfightc,a,b,d1crisisplan2effectively3situation4team5spokesperson6audiencesVocabulary:Collocationswithmeeting1board,crisis,departmental,team2attend,arrange,chair,hold,miss,run3agenda,actionpoints,chair,chairperson,minutesminutes,attend,agenda,miss,arrangeMakeacrisiscommunicationplan1Collectinformationaboutthesituationandmakesureyouknowtherelevantfacts:whoboughtthefood?Whosuppliedit?Didthefoodpoisoningoriginateinyourrestaurant?Decidewhowillberesponsibleforhandlingthecrisis:you,themanager,yourbusinesspartner.Makeacrisiscommunicationplan2AppointaspokespersonwhowillbethepointofcontactbetweentheCrisisTeamandthemedia:yourself,yourbusinesspartner,yourlawyer,etc.Identifyyourkeyaudiences:customersandcompetitorsinthiscase.Choosethebestwaytoaddressyouraudience:apressrelease,anapologyletter,newpublicity,etc.LetterofapologyDearMr.Weakes,I’mwritingtoapologizeforthepoorserviceyoureceivedinourrestaurantlastweek,andforthefoodpoisoningyousuffered.Wewouldliketopointoutthataninspectionbythelocalauthorityconfirmedthathygienestandardsinourkitchensareve