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毕业设计（论文）外文文献翻译文献、资料中文题目：科技型企业市场营销策略研究文献、资料英文题目：ScienceandtechnologyenterprisesMarketingStrategy文献、资料来源：文献、资料发表（出版）日期：院（部）：专业：班级：姓名：学号：指导教师：翻译日期：2017.02.14ScienceandtechnologyenterprisesMarketingStrategyABSTRACTWiththecomingofknowledge-basedeconomy,higll&new-techenterprisesplayanincreasinglystrategicroleinnationaleconomy,andalsomakegreatcontributetoprovidingadvancedproductsandservices，promotingtechnicalprogress，enlargingemploymentanddevelopingthenationaleconomiccompetitivepower．ButwhiletheymakeaSUCCESSuponadvancedtechnologyandhi-techproducts，theyusuallyputtoomuchemphasisolltechnologyadvantages，accordinglyneglecttheresearchandapplicationsofmarketingstrategyandmanagement，andthencausedtheMarketingMyopiaresultinginpassivenessevefldefeattothemanagement．Sohowtoexercisemodemmarketingtheories，researchandconstitutemarketingstrategyandpolicyoflIigh&new-techenterprises，andprovidenecessarytheorybaseandsuppoaingtothemarketingproblemsofhiigh&new-techenterprises，hassomerealitysignificanceandgeneralizeapplicationvaluetopromotecontinuance，healthyandrapidlydevelopmentofhigh&new-techenterprises．KEYWORDS：high&new-techenterprise，marketingstrategy,technicalmarketing，innovationofmarketingtheoriesFirst,thescienceandtechnologyenterprisemarketingstrategyMarketingstrategyistheenterpriseundertheguidanceofthemarketingconcept,theapplicationofmodernmanagementmethods,foraperiodoftime,thedevelopmentoftheoverallbusinessmarketingideasandplanning.Marketingstrategyconsistsofthreedifferentlevelsofcontent:targetmarket,marketpositioningandmarketingmix.Theso-calledtargetmarketisthecompanyestablishedtoservecustomers.Theso-calledmarketpositioningisanenterprisecultivatecertaincharacteristicsfortheproduct,andestablishacertainimageoftheproduct,inthemindsofcustomersinordertoformaspecialpreference,itistoattackthetargetmarketpointofattackanddefensepointselection.Marketingmixistheenterprisetomeettheneedsofthetargetcustomergroupscanbecombinedcontrolvariables,offensivetargetmarket,occupythemarketpositioningoftheweapon,whichisthemarketingstrategy,accordingtothetraditional4Pconceptingeneral,includingproductstrategy,pricingstrategy,distributionstrategy,marketingstrategyandthestrategytogether.Inthissense.Theso-calledmarketingstrategyisbasedonpossiblebusinessopportunities,chooseatargetmarket,andtriestoprovideanattractivetargetmarketmarketingmix.Thus,thecorporatemarketingstrategyformulationshouldfirstdeterminethetargetmarketandmarketpositioningtosolvetheproblem,whenthetargetmarketandmarketpositioningclearlater,thefocuswillshiftmarketingstrategymarketingmix,thatis,theformulationofmarketingstrategies.Therefore,thischapterinscienceandtechnologyenterprisestargetmarketandmarketpositioningstrategyisbased,accordingtothelifecycletheoryandtechnologyacceptanceandtechnologyenterpriseshighlightthecharacteristicsoftechnicalmarketing,tostudyscienceandtechnologyenterprisemarketingstrategy.Second,scienceandtechnologyenterprisemarketingstrategybasedonthestrategydevelopedThetraditionalviewthatstrategicdecisionstrategy,strategyisastrategicservice,anypolicyformulationandimplementationofthestrategyaretoensuretheimplementation,therefore,thepolicyshouldfocusonthedevelopmentofitsstrategicobjectivesbeam,asthetechindustrymarket-orientedenterprises,becauseitsproductsareusedtomeettheparticularpurposeoffunctionalproducts,anditsstrategyistodevelopstrategiesbasedonthetargetmarketandmarketpositioningstrategy.Targetmarketingstrategyreferstoenterprisesthroughmarketsegmentationchooseoneorseveralmarketsegmentsasitstargetmarket,specializingintheirdemandcharacteristicsandaccordingtoitscharacteristicstodesignappropriateproducts,thedevelopmentofappropriateprice,choosetheappropriatedistributionchannelspromotionandplanningofappropriatemeanstoachievetomeetcustomerneedsthroughcorporateearningstargetmarketmanagementactivities,includingnodifferenceintargetmarketing,differencesinconcentrationoftargetmarketingandtargetmarketingthreestrategiestype.Marketpositioningstrategyisdeterminedinthetargetmarket,thefirmisbasedonitsownstrengthandtargetcustomerrequirements,theenterpriseinthetargetmarkettodeterminethelocationofthestrategy.(1)MarketSegmentation:Marketsegmentationaimistofindmarketingopportunities,targetmarket.Asthefaceofscientificandtechnologicalproductsindustrymarket,themainconsiderationshouldbetheultimatecustomersoftheindustrycharacteristics,customerrequirementsandcustomersizeandotherfactors,marketsegmentation,marketsegmentationprocess,shouldadopttheBowlingmode,firstfindorcreateenergytremendousutilityforcustomersorinterestsoftargetmarketsegments,andoffersinthismarketcanbenefitboththeproductorservicetogainafootholdintheirmarket(thefirstbowlingpins),throughthismarketontheuser'soraladvocacyanddemonstrationeffect,andtheotherbasedonthemarketrelatedtothepotentialcustomerswillquicklybecomearealitycustomers,therebyformingachainreaction,andultimatelyachievethepurposeofexpandingthemarket.(2)Targetmarketstrategy:eachproductbasedonmarketsegmentation,andthenselectthetargetmarket,expandtheapplicationfields.Scienceandtechnol