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SocialMedia&IndianBeerIndustry:AResearchReportPictureSource:=1199素材天下网sucaitianxia.com[PPT模板免费下载无需注册]://theoandrosa.blogspot.in/,://://://:=103896IndianBeerIndustryMarketoverviewDriversandchallengesMarketValueandVolumeIn2010,Indianbeermarketgrewby17.1%toreachavalueof$5,022.8million.CAGRforperiod2006-2010was21.9%.Volumesgrewby13.8%in2010toreachavolumeof1,687.4millionliters.CAGRforperiod2006-2010was14.4%MarketCharacteristicsStandardlageristhelargestsegmentaccountingfor91.8%ofthemarket'stotalvalue.Thepremiumlagersegmentcomessecondandaccountsforafurther8.2%ofthemarket.UnitedBreweriesLimitedistheleadinghavinga42.4%shareofthemarket'svolume.SABMillercomessecondandaccountsfor22.8%ofthemarket.EnvironmentAnalysisPESTAnalysisIndustryAnalysisPorter’sFiveForcesAnalysisIndianbeermarketishighlyconcentrated,withthetopthreeplayersholding70.6%ofthetotalmarketvolume.OverallattractivenessofthemarketismediumSocialMediaResearchBrandsConsideredWhySocialMedia?•Peopletalkalotabouttheirpreferencesanddislikesonly.•Peopleusestheaboutbeerdaily.•Thekeyword“BEER”trackedbyushadabout250dailyconversationsinIndia.SocialMediaResearchhasfasterturnaroundtime,hasbiggersamplesizeandismoreaccurateandreliable.InsightsthroughSocialMediaPicturesource:•KingfisherispresentinalmostallstatesofIndia.•MillerLitehasnoticeablepresenceonlyinTamilNadu.•AlmostallbrandsaremostfamousinMaharastra.ChannelDistributionBeerbrandsgethighestcoveragefromTwitterandNews.ShareofVoiceandBrandOpinionKingfisherhasthemaximumshareofvoiceamongallthebrands,amountingto88.3%.Nodoubtthatitisthemarketleader.Almostallthebrandshaveequalamountofbothpositiveandnegativeopinionswithfewnegativeoncealso.SocialBuzzBenchmarkingDefinitionofBuzzMetricsusedforBenchmarking(morethebetterforbothScores)OpinionScore:OpinionScorebasedonthesentimentsofthepoststowardsthebrand.InfluenceScore:InfluenceScoredefinedbyoverallbuzz,uniformityofthebuzzovertime,anddiversityofbuzzacrosschannels.•KingfisherhasthehighestInfluencescore,whichmakeitthemosttalkedaboutbrandamongcompetitors.•Foster’sandMillerLitehavethehighestOpinionscore,whichmeansthattheyhaveverylessnegativeopinions.*Note:Globalbuzzignored.PlatformAffinityandBuzzScorePeopleusetwittermosttotalkaboutbeerthananyotherplatform.BuzzScore:ItisdegreetowhichabrandgetattentioninmarketKingfisherhasthemaximumbuzzscore,whichmeansitgetsmaximumattentionamongcompetitors.*Note:Globalbuzzignored.WhyKingfishersoPopular??Courtesy:•KingfisherisfamousamongvariousbeerbrandsduetoitsassociationwithCricket(IPL),whichisthemosttalkedaboutworkalongwithbeer(slide24).•Kingfisheralsohavesomenegativesentimentsinrelationemployeemanagementissues(salaries,boycottetc),coveredextensivelybynewsmedia.OpinionScorev/sInfluenceScoreAregressiontestwasrunoncarriedonOpinionscoreandInfluencescore.ThevalueofregressioncoefficientR2=0.2030,whichprovesthatthereisnoestablishedrelationshipbetweenOpinionscoreandInfluencescore.Thisalsodisprovesthepointthatwhenpeopletalktheytalkonlynegativeoronlypositive.WhatistalkedaboutBeer?(1/2)Courtesy:(2/2)Courtesy:•Peopleassociatebeermostlywithcricket.Maybetheywanttodrinkbeerwhilewatchingcricket.•Secondmosttalkedaboutkeywordis“Kingfisher”.CommonpeoplerelatebeerwithKingfisherinIndia.•Peoplealsoassociatebeerandfood.•Priceisalsotalkedaboutinassociationwithbeer.Thisrepresentscostsensitivecustomers.ConclusionsofAnalysisCourtesy:“BeerinIndia”December,2011byDatamonitor.2.Analysisusingsocialmedia1.15BrandsofIndianBeerIndustrywereconsidered.2.DatawascollectedfromApril1,2012toApril17,2012.3.Chosenchannelsare–Twitter,Facebook,Blogs,News,Flickr,ForumsandYoutube.4.BuzzintheSocialMediaSpaceaboutthebrandsweretrackedusingSimplify360.3.ConclusionsaredrawnconsideringgeneralIndustrycharacteristicsandinsightsfromthesocialmedia.SocialMediaManagementSAASInfrastructureSo,letusknowhowwecanhelpyou.@simplify360onTwitterLikeUsfb/simplify360onFacebookPreparedbyKaran:SocialMediaResearchAnalyst@simplify360素材天下网sucaitianxia.com[PPT模板免费下载无需注册]