Tak-Miyata：移动SNS创业与投资机会

mixi,Inc.ExecutiveOfficer,AllianceTakMiyata@takmiyataSocial,mobileandbeyond.Copyright(C)mixi,Inc.Allrightsreserved.Agenda2mixiCaseStudyNextTrendCopyright(C)mixi,Inc.Allrightsreserved.Agenda3mixiCaseStudyNextTrendCopyright(C)mixi,Inc.Allrightsreserved.mixi:summary4No.1Real-identitybasesocialnetworkingserviceinJapanOver25MUsers/16MMAUOpenplatformforover10,000partnersCopyright(C)mixi,Inc.Allrightsreserved.mixi:functionality5TweetDiaryPhotoCalendarApps/GamesShareCheck-inPageCopyright(C)mixi,Inc.Allrightsreserved.History62004-20052006-20072008-20092010-2011ServiceLaunch（2004/3）Mobile（2007/6）mixiOpenID（2008/8）Apps（2009/8）Plugin&API（2010/9）Page（2011/8）OfficialCommunity（2004）Copyright(C)mixi,Inc.Allrightsreserved.71,2001,2501,3001,3501,4001,4501,5001,550Y201010kY2011MonthlyActiveUsermixi:MonthlyActiveUserMonthlyactiveuserisgrowingrapidlyandexceeded15M.Copyright(C)mixi,Inc.Allrightsreserved.mixi:SmartPhone8Smartphoneisfinallyboomingnowandexceeded4.3MY201110k20025010015050Y2010Y2009MonthlyActiveUserCopyright(C)mixi,Inc.Allrightsreserved.mixi:mobile979.0%77.3%80.1%0%20%40%60%80%100%PostLikeCommentmobileTouchPCMixiVoice(Tweet)MostoftrafficiscomingfromMobileCopyright(C)mixi,Inc.Allrightsreserved.mixi:Apps10OpenPlatformfor3rdpartyappsWorld1sttriple(PC/feature/Smart)platform1,500appsavailableCopyright(C)mixi,Inc.Allrightsreserved.“mixiphone”11Mobileoperator,Softbank,released“SocialPhone”,whichdeeplyintegratesmixisocialgraphwithaddressbook,photo,calendarandetc.Copyright(C)mixi,Inc.Allrightsreserved.mixi:RealCheck-in12Wedevelopedworld1stNFCbasecheckincapability,whichcanbeutilizedforrestaurant,commercialgoodandanyobjects.Copyright(C)mixi,Inc.Allrightsreserved.mixi:Page13JustannouncedinAug2011Over130kpagesavailableAnybrand,enterprise,shop,restaurantandindividualcancreateownpagefullyintegratedwithsocialgraphtointeractwithconsumers.Copyright(C)mixi,Inc.Allrightsreserved.mixi:PageApps14MusicCouponEventQ&AShoppingPhotoReservationFundingCopyright(C)mixi,Inc.Allrightsreserved.Agenda15mixiCaseStudyNextTrendCopyright(C)mixi,Inc.Allrightsreserved.Agenda16mixiCaseStudyNextTrendCopyright(C)mixi,Inc.Allrightsreserved.17CaseStudy1:MobileSocialGamemixiGame18Oneofthebigtrendis“Cardgame”category.Gamesystemintegratedrealcardgamemetaphoristrendingnow.Copyright(C)mixi,Inc.Allrightsreserved.19CaseStudy2:Camera/VideoconnectsmixiCopyright(C)mixi,Inc.Allrightsreserved.20Camera/VideoappsTakeapicturePosttomixiSharewithfriendsVarietyofphoto/videoapps.Filter,Collage,Share,Streamandetc.Login,ShareandcommentsusingmixiAPI.Copyright(C)mixi,Inc.Allrightsreserved.21CaseStudy3:Celebrity/EntertainmentCopyright(C)mixi,Inc.Allrightsreserved.22Dancecontest/MobilevideouploadMusicpromotioninmobilesocialmediaUsercanuploadvideoPVdancingandentrycontestNewtypeofcontentpromotionusingmobileCopyright(C)mixi,Inc.Allrightsreserved.23CaseStudy4:SocialCommerceCopyright(C)mixi,Inc.Allrightsreserved.24SocialCommerce/NikeUsercancustomizeNikeshoesandgetfeedbackfromfriendsThiskindofsocialinteractionreallystimulateshoespurchase40%wasgiftpurchase74%ofpurchaserdidn’thaveanintenttobuysportsshoesbeforehand.Copyright(C)mixi,Inc.Allrightsreserved.25CaseStudy5:MultiMediaMix/RadioCopyright(C)mixi,Inc.Allrightsreserved.26MultimediaMix/RadioQRcodecouponATMRedeem@CVSTieupadvertisementprojectwithFMradiostation(TokyoFM)Usercaninvitefriendsthroughmixitolistenradioprogramtogether.MobileO2Ocouponbroughtover700kUserstoCVSin1monthCopyright(C)mixi,Inc.Allrightsreserved.Agenda27mixiCaseStudyNextTrendCopyright(C)mixi,Inc.Allrightsreserved.Agenda28mixiCaseStudyNextTrendCopyright(C)mixi,Inc.Allrightsreserved.298categoriesCommerce/GiftSocialManagementO2OCurationTabletVideoTVCollaborativeConsumptionCopyright(C)mixi,Inc.Allrightsreserved.Agenda30mixiCaseStudyNextTrendCopyright(C)mixi,Inc.Allrightsreserved.ThankYou![e-mail]