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VillanovaWomeninBusinessSocietyBreakingThroughTheGlassCeilingNovember17,2010CreatingtheBrandofYOUTheKeyElementsofPersonalBrandingPresenter:CindyRatzlaff素材天下网sucaitianxia.com[PPT模板免费下载无需注册]•Pepsi,Starbucks,Nordstrom’sandYou•YoumustbuildingthebrandofYOUevenasyouservetheneedsofanemployerFourElementsofBranding1.Visual2.Voice3.Value4.VariationVisualPresentyourselfforthejobyouwant,notthejobyouhave.PurposefullycreatethesubliminalmessagethatyouareexecutivematerialBeawarethatevencasualbusinessfunctionsarejustthat-businessVoiceYourvoiceisyourcorebrandmessageandtone.Decideexactlyhowyouwantpeopletohearyou.–Thoughtfulandreasoned–Measuredandthorough–Positiveandeager–PassionateanddetailorientedValueWhatisyourvaluetoacompany?–Startingsalarymatters–Whoyouworkforisasimportantaswhatyoudo.Yourbossisyourgateway.–Evaluateyourgoalseveryyear.•Potentialforupwardmotion•Asupportive,influentialboss•Workyoutrulyenjoy–AddtoyourskillsVariationWhatisyouruniquesellingproposition?–Previousexperience–Abilitytoworkextrahours–Willingnesstochangelocations–Passionforthework–Naturalpersonalityfitforthetask–ContactsBuildaPersonalBrandDeckCreateapresentationofBrandYou–Spelloutyourvisualidentity–Createapersonalmissionstatementthatdefinesyourvoice–Beclearaboutyourvalueofferings–ListyouruniquevariationsCreatingBrandYouSEOBuildaLinkedInProfileAdjustFacebookprivacysettingsUntagyourselfinfriendsphotosCreateabusinessfanpageStartaTwitterAccountinyourownnameBeginablogusingWordPressorBloggerSetupaG-mailaccountinyourownnameCindy’sPersonalBrandBusinessPrincipals1.Iworkwithwomenownedbusinessesandthosewhomarkettowomen2.Idothingsthatscaremeregularly3.Itakeimperfectactionratherthanwaitforperfectaction4.IamacheerleaderformyclientsMyBrandWomenandthosewhomarkettowomenConnectwithleadersinyourdesiredindustry.Twitter:@BrandYouFB:BrandNewBrandYou素材天下网sucaitianxia.com[PPT模板免费下载无需注册]