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语篇提能阅读理解APerhapsonlyasmallboytrainingtobeawizardattheHogwartsschoolofmagiccouldcastaspellsopowerfulastocreatethebiggestbooklaunchever.WhereverintheworldtheclockstrikesmidnightonJune20th，hisfollowerswillflocktogettheirpawsononeofmorethan10mcopiesof“HarryPotterandtheOrderofthePhoenix”.Bookshopswillopeninthemiddleofthenightanddeliveryfirmsaredraftinginextrastaffandbiggertrucks.Relatedtoys,games,DVDsandothermerchandisewillbeeverywhere.TherewillbenoescapingPottermania.YetMr.Potter'sworldisacuriousone,inwhichthingsareoftennotwhattheyappear.Whileanexcitablemedia(herebyincludingTheEconomist,happytosupportsuchafineexampleofglobalization)ishelpingtohypethelaunchofJ．K.Rowling'sfifthnovel,aboutthemostadventurousthingthatthepublishers(ScholasticinAmericaandBritain'sBloomsburyinEnglishelsewhere)haveorganizedisareadingbyMsRowlinginLondon'sRoyalAlbertHall,tobebroadcastasalivewebcast.Hollywood,whichownseverythingelsetodowithHarryPotter,saysitisdoingevenless.Incredibleasitmayseem，theguardiansofthebrandsaythat，toprotectthePotterfranchise,theyaretryingtomaintainalowprofile.Well,relativelylow.MsRowlingsignedacontractin1998withWarnerBrothers，partofAOLTimeWarner,givingthestudioexclusivefilm,licensingandmerchandisingrightsinreturnforwhatnowappearstohavebeenasteal:some$500000.WarnerlicensesotherfirmstoproducegoodsusingHarryPottercharactersorimages,fromwhichMsRowlinggetsabigenoughcutthatsheisnowwealthierthanthequeen—ifyoubelieveBritain'sSundayTimesrichlist.Theprocessisself－generating：eachbooksetsthestageforafilm,whichboostsbooksales,whichliftssalesofPotterproducts.Globally，thefirstfourHarryPotterbookshavesoldsome200mcopiesin55languages;thetwomovieshavegrossedover$1.8billionattheboxoffice.Thisisastunningsuccessbyanymeasure,especiallyasMsRowlinghaslongdemandedthatHarryPottershouldnotbeovercommercialized.Inlinewithherwishes，Warnersaysitisbeingextraordinarilycareful,atleastbyHollywoodstandards，aboutwhatitlicensesandtowhom.ItimposedtoughconditionsonCocaCola，insistingthatnoHarryPotterimagesshouldappearoncans,andisnowintheprocessofmakingitslicensingprogrammeevenmorerestrictive.Cokemaysoonbeconsideredtoomassmarkettocarrythebrandatall.1．Whentheauthorsays“therewillbenoescapingPottermania”，heimpliesthat______.A．HarryPotter'sappealforthereadersissimplyirresistibleB．itissomewhatirrationaltobesocrazyaboutthemagicboyC．crazeaboutHarryPotterwillnotbeoverinthenearfutureD．Hogwartsschoolofmagicwillbethebiggestattractionworldover2．MsRowling'sreadinginLondon'sRoyalAlbertHallismentionedtoshow______.A．publishersarereallyadventurousinmanagingthePotter'sbusinessB．businessesareactuallymorecrediblethanmediainPotter'sworldC．themediaarepromotingPottermaniamoreactivelythanHollywoodD．businessesinvolvedwithPotteraremovingalonginanunusualway3．Theauthorbelievesthat______.A．Britain'sSundayTimesrichlistisnotveryconvincingasitsoundsB．TimeWarner'smanagementoflicensesisabitovercommercializedC．otherfirmsmayproducegoodsusingHarryPotterimagesatwillD．whatMsRowlinggotinreturnforherofferingtoWarnerisarealbargain4．Paragraph4intendsmainlytoshowWarner's______.A．determinationtopromotePotterB．consistenceinconductingbusinessC．highregardforMsRowling'srequestD．carefulrestrictionsonlicensingtoCoco－Cola答案与解析：1．解析：这是一道句意题。第一段描述了波特迷们的世界性狂热，由此可知A项为答案。答案：A2．解析：这是一道例证题。文章说到Rowling应邀朗读一事是为了说明此次商家的行为不同往常，故此答案为B项。答案：B3．解析：这是一道作者观点题。依据第三段首句，可知答案为D项。答案：D4．解析：这是一道主旨题。段落的主要意思是华纳按Rowling的要求做了，严禁过分的商业化。故答案为C项。答案：CBThesevenHarryPotternovelsaretobesoldase－booksforthefirsttimeinOctober.AuthorJ.K.Rowlingannouncedtheserieswouldalsobeavailableasaudiobooksthroughanewwebsite，Pottermore.ThewebsitewillalsofeaturenewmaterialwhichRowlingsaysshehasbeencollectingforyears.“ThisissuchagreatwaytogivesomethingbacktothefanswhomadeHarryPottersuchahugesuccess，”theauthorsaid.TheHarryPotternovelshavesoldmorethan450millioncopiesthroughBloomsburyinBritain,andScholasticintheUnitedStates.However，thee－books,whichwillbeavailableinseverallanguages,willbepublishedthroughRowling'sPottermorePublishing,ratherthanherprintpublisherswhichdonotownthedigitalrights.Pottermorewentliveon31July,HarryPotter'sbirthday.RowlingtoldtheBBCthatthenewmaterialwasbeingreleasedonline,ratherthaninanewbook,becauseshedidnothave“anewstory”．“MostofthiswritingismaterialIgenerated(创作)whileIwaswritingthebooksearlier，”shesaid.“It'sbackground,andlotsofdetails.Someofitisnewstuffinreplytothingsfanshaveaskedmeovertheyears.”Thesite,whichRowlingsaidshehadbeenworkingonfortwoyears,promisestoimmerse(使沉浸于)usersintheboywizard'sworld,offeringopportunitiesforcomputergaming,socialnetworkingandanonlinestore.Onemillionuserswillbechosentohelpdeveloptheonlineworld,beforeitisopentoallusersfromOctober.RowlingtoldreportersattheLondonPottermorelaunchshehadnointentionofwritinganeighthHarryPotterbook.5．Whatwouldbethebesttitleforthistext?A．HarryPotterSeriestoBeSoldasE－booksB．J.K.RowlingtoCreateEvenBrighterFutureC．PottermoretoOfferNewMaterialtoUsersD．TheOnlineWorldtoTakeonaNewLook6．WhichofthefollowingisNOTincludedinJ.K.Rowling'snewmaterial?A．ThedetailsaboutHarryPotternovels.B．Thebackgroun