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分类号学号M200973792学校代码10487密级硕士学位论文电信运营商转型业务项目管理研究学位申请人：郭云超学科专业：MBA指导教师：鲁耀斌教授答辩日期：2012年4月29日AThesisSubmittedinPartialFulfillmentoftheRequirementsfortheDegreefortheMasterofBusinessAdministrationAStudyontheProjectManangementinTeleomOperators’TransformationCandidate:YunchaoGuoMajor:BusinessAdministrationSupervisor:Prof.YaobinLuHuazhongUniversityofScience&TechnologyWuhan430074,P.R.ChinaApril29,2012独创性声明本人声明所呈交的学位论文是我个人在导师指导下进行的研究工作及取得的研究成果。尽我所知，除文中已经标明引用的内容外，本论文不包含任何其他个人或集体已经发表或撰写过的研究成果。对本文的研究做出贡献的个人和集体，均已在文中以明确方式标明。本人完全意识到本声明的法律结果由本人承担。学位论文作者签名：日期：年月日学位论文版权使用授权书本学位论文作者完全了解学校有关保留、使用学位论文的规定，即：学校有权保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。本人授权华中科技大学可以将本学位论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存和汇编本学位论文。保密□，在年解密后适用本授权书。不保密□。（请在以上方框内打“√”）学位论文作者签名：指导教师签名：日期：年月日日期：年月日本论文属于I华中科技大学硕士学位论文摘要随着“全业务”竞争时代的到来，移动通信市场的竞争不断加剧，各大通信运营商纷纷将竞争集中在具有巨大发展潜力的ICT业务市场，对ICT转型业务客户资源的争夺日趋白热化。ICT融合业务是中国电信战略转型，增强客户黏性，实现保存激增、应对未来竞争、保持企业核心竞争力的战略业务，更是中国电信确保收入预算目标完成和拉动收入增长的重要因素，要加大发展力度，持续性高速发展。本文以湖北电信公司依托ICT业务支撑系统平台进行项目管理实践为背景，重点描述了项目管理理论对ICT转型业务发展的巨大支撑力度，湖北电信ICT转型业务项目管理体系的建立，以及ICT转型业务项目管理支撑系统的具体应用案例。首先介绍了项目管理的应用策略、体系结构，以及湖北电信ICT转型业务支撑系统的架构组织过程和发展现状及目标；然后结合湖北电信针对ICT业务发展的具体内容和要求，分别从电信运营商ICT业务发展的目标和理念，通信运营商转型业务的发展现状分析与通信运营商转型业务的发展趋势来分析项目管理体系的实施效果；然后重点描述了ICT项目管理的支撑体系，包括ICT业务的涉及内容、支撑办法、流程及管理规范；最后通过湖北电信ICT业务支撑系统的案例的分析，从商机发现到合同签约、项目执行、过程管控，乃至到项目评估及核算等介绍了全闭环的转型业务项目管理执行的具体过程。本课题的应用研究为电信运营商在业务转型过程中项目管理体系建立的搭建、实践和应用提供了典型的案例，特别是对ICT业务发展中项目管理理论进行了有效实践，论文结论对其他行业的项目管理体系设计与应用具有参考意义。关键词：项目管理ICT(信息与通信技术融合)业务转型湖北电信体系架构闭环流程II华中科技大学硕士学位论文ABSTRACTWiththeadventofthefullserviceeraofcompetition,competitioninthemobilecommunicationsmarketisgrowing,majorcommunicationscarriershavecompetitionintheICTbusinessmarketwithgreatpotentialfordevelopmentofICTtransformationofthebusinesscustomerresourcecontentionisbecominghotter.ICTintegrationbusinessisthestrategictransformationofChinaTelecom,andenhancecustomerloyalty,savethesurge,torespondtofuturecompetition,tomaintainthestrategicbusinessoftheenterprise'scorecompetitiveness,ChinaTelecomtoensurethattherevenuebudgettargetedtobecompletedandrevenuegrowth,andtoraiselarge-scaledevelopmentefforts,thepersistenthigh-speeddevelopment.Inthispaper,HubeiTelecomCompanyreliesonICTbusinesssupportsystemplatformforthepracticeofprojectmanagementbackground,focusingondescriptionofthetremendoussupporteffortstoprojectmanagementandbusinessdevelopmentofICTintransition,HubeiTelecom,ICTtransitiontotheestablishmentofthebusinessprojectmanagementsystem,andICTbusinessprojectsintransitionspecificapplicationcasemanagementsupportsystem.Firstintroducedtheapplicationstrategyforprojectmanagement,architecture,andorganizationalprocessesofthearchitectureoftheHubeiTelecom,ICTbusinesssupportsystemsintransitionanddevelopmentstatusandobjectives;thencombinedwiththespecificcontentandrequirementsoftheHubeiTelecomforthedevelopmentofICTservices,respectively,fromthetelecomoperatorsICTthegoalsandphilosophyofbusinessdevelopment,communicationsoperatortransformationofbusinessdevelopmentstatusanalysisandthedevelopmenttrendofthetransformationofbusinesscommunicationsoperatorstoanalyzetheeffectoftheimplementationoftheprojectmanagementsystem;thendescribethefocusoftheICTprojectmanagementsupportsystem,includingtheICTbusinessinvolvescontent,supporttheapproach,processandmanagementnorms;lastHubeiTelecom,ICTbusinesssupportsystem,thecaseoftheanalysis,fromthebusinessopportunitiesfoundtoIII华中科技大学硕士学位论文contractsigning,theprojectimplementationprocesstubecontrol,eventotheprojectassessmentandaccounting,etc.introducedafullclosedloopofthetransformationofbusinessspecificimplementationoftheprojectmanagementprocess.Appliedresearchofthissubjectforthestructures,practicesandapplicationsoftelecomoperatorsinthebusinesstransformationprocessoftheprojectmanagementsystemtoestablishatypicalcase,especiallyonthetheoryofprojectmanagementintheICTbusinessdevelopmentpractice,paperconclusionstootherindustriestheprojectmanagementsystemdesignandapplicationofthereferencevalue.Keywords：ProjectManagement,InformationCommunicationandTechnology(ICT)HubeiTelecom,ArchitectureClosed-loopprocessIV华中科技大学硕士学位论文目录ATHESISSUBMITTEDINPARTIALFULFILLMENTOFTHEREQUIREMENTS.......................IIFORTHEDEGREEFORTHEMASTEROFBUSINESSADMINISTRATION..................................II摘要...............................................................................................................................................................IABSTRACT...................................................................................................................................................II目录............................................................................................................................................................IV1绪论............................................................................................................................................................11.1研究背景、目的及意义......................................................................................................................11.2国内外相关研究综述.........