第一OperationsandProductivity运营管理笔记

TransparencyMasterstoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074581-1OperationsOperationsManagementManagementOperationsandProductivityOperationsandProductivityChapter1Chapter1TransparencyMasterstoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074581-2OutlineOutline♦PROFILE:HARDROCKCAFE♦WHATISOPERATIONSMANAGEMENT?♦ORGANIZINGTOPRODUCEGOODSANDSERVICES♦WHYSTUDYOM?♦WHATOPERATIONSMANAGERSDO♦HowThisBookIsOrganized♦WHEREARETHEOMJOBS?TransparencyMasterstoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074581-3OutlineOutline--ContinuedContinued♦THEHERITAGEOFOPERATIONSMANAGEMENT♦OPERATIONSINTHESERVICESECTOR♦DifferencesbetweenGoodsandServices♦GrowthofServices♦ServicePay♦EXCITINGNEWTRENDSINOPERATIONSMANAGEMENTTransparencyMasterstoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074581-4OutlineOutline--ContinuedContinued♦THEPRODUCTIVITYCHALLENGE♦ProductivityMeasurement♦ProductivityVariables♦ProductivityandtheServiceSector♦THECHALLENGEOFSOCIALRESPONSIBILITYTransparencyMasterstoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074581-5LearningObjectivesLearningObjectivesWhenyoucompletethischapter,youshouldbeableto:IdentifyorDefine:♦Productionandproductivity♦OperationsManagement(OM)♦Whatoperationsmanagersdo♦ServicesTransparencyMasterstoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074581-6LearningObjectivesLearningObjectives--ContinuedContinuedWhenyoucompletethischapter,youshouldbeableto:DescribeorExplain:♦Abriefhistoryofoperationsmanagement♦Careeropportunitiesinoperationsmanagement♦Thefutureofthediscipline♦MeasuringproductivityTransparencyMasterstoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074581-7TheHardRockCafeTheHardRockCafe♦Firstopenedin1971♦Now–110restaurantsinover40countries♦Rockmusicmemorabilia♦Createsvalueintheformofgoodfoodandentertainment♦3,500+custommealsperday♦Howdoesanitemgetonthemenu?♦RoleoftheOperationsManagerTransparencyMasterstoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074581-8WhatIsOperationsManagement?WhatIsOperationsManagement?ProductionisthecreationofgoodsandservicesOperationsmanagementisthesetofactivitiesthatcreatesvalueintheformofgoodsandservicesbytransforminginputsintooutputsTransparencyMasterstoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074581-9OrganizingtoProduceGoodsandOrganizingtoProduceGoodsandServicesServicesTransparencyMasterstoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074581-10OrganizingtoProduceGoodsandOrganizingtoProduceGoodsandServicesServices♦Essentialfunctions:♦Marketing–generatesdemand♦Operations–createstheproduct♦Finance/accounting–tracksorganizationalperformance,paysbills,collectsmoneyTransparencyMasterstoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074581-11OrganizationalFunctionsOrganizationalFunctions♦Marketing♦Getscustomers♦Operations♦createsproductorservice♦Finance/Accounting♦Obtainsfunds♦Tracksmoney©1995CorelCorp.TransparencyMasterstoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074581-12SampleOrganizationChartSampleOrganizationChartssTransparencyMasterstoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074581-13FunctionsFunctions--BankBankOperationsFinance/AccountingMarketingCheckClearingTellerSchedulingTransactionsProcessingSecurityCommercialBank©1984-1994T/MakerCo.TransparencyMasterstoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074581-14FunctionsFunctions--AirlineAirlineOperationsFinance/AccountingMarketingGroundSupportFlightOperationsFacilityMaintenanceCateringAirline©1984-1994T/MakerCo.TransparencyMasterstoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074581-15FunctionsFunctions--ManufacturerManufacturerOperationsFinance/AccountingMarketingProductionControlManufacturingQualityControlPurchasingManufacturingTransparencyMasterstoaccompanyHeizer/Render–PrinciplesofOperationsManagement,5e,andOperationsManagement,7e©20