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南京财经大学硕士学位论文物流园区定位研究姓名：张莉莉申请学位级别：硕士专业：企业管理指导教师：吴志华20070321IAHPIIABSTRACTAsanimportantpartoflogisticssystem,logisticsparkisplayingamoreandmoremajorroleinurbaneconomy,transportationandsoon.It’slatethattheconceptwasintroducedintoChina.Butithasbeguntotakeshapeafterrecentyears’rapiddevelopment.Comparedwithforeigncountries,there’remanyproblemsabouttheprogrammingandconstructionoflogisticspark.Oneofthemostpivotalproblemsishowtomakeandactualizepositioning.Manyrelatedinvestigationsdemonstratethatinaccuratepositioninghasbecomeoneofthecommonproblems.Logisticsparkpositioningistolookforthestationandpositioninareaeconomyandmarketclients,thennaildownthedevelopmentdirectionandcompetitiveadvantagesoflogisticspark.Itsprocessesincludeformingpositioningworkingparty,collectingandanalyzingrelationaldata,positioning,evaluatingandre-positioning.Thesystemincludescentralgovernment,localgovernmentandcorporations.InforeigncountrieslogisticsparkdevelopsearlierandmorematurelywhileinChinathatislate.Therearestillmanyaustereproblemsincludingpositioninginthebacksideoftheupsurgeforatime.Comparedwithforeigncountries,there’regreatdifferences.Theseaspectsinvolvethebasisofpositioning,thescientificandvalidityofpositioningandtheimplementing.ThrougheffectivepositioningChinawillcometotheperiodofdifferentiatingdevelopment.Therefore,thedifferencesmustbeenvisagedandallkindsoftheoriesandmethodsmustbeusedtoimprovetheconditionsoflogisticsparkpositioninginChina.Onthebasisofthese,howtooptimizelogisticsparkpositioningisstudied,whichincludesthemethodofstrategicpositioning,thepathoffunctionpositioningandacaseoflogisticsparkpositioning.Atpresentthemethodofstrategicpositioningisqualitativeanalysis.AmodelbasedonAHPisbroughtforward,andthedemonstrationanalysisisgiven.Itprovidesaquantitativeanalysismethodforthestrategicpositioning.Functionpositioningisthecore.Butitsnicetywillbeinfluencediftheinfluencingfactorscan’tbeholdbyruleandline.Consideringtheimportanceandoperationofthesesfactors,thefunctionpositioningshouldbemadeonthebasisofareaeconomydemand,thelocationinsupplychainandthelogisticcharacteristicsofmerchandises.Thestudyisstillneedtodeepen.Hopingthispaperishelpfulforthetheoryandpracticeoflogisticsparkpositioningandcanarousemorerecognitionandstudy.KEYWORDS:Logisticspark;Positioning;Optimization822.12.1.12060DistributionParkFreightVillageGB/T18354logisticspark172.1.22.11217.[R].20071.934••••••••••••••••••••••¾¾¾¾2.1102.1.3GB/T18354200118GB/T18354200119202.218.[M].2002.19.[D].20034.20.[M].200673.11212.2222.2·(A·Ries)·(JackTrout)21.[M].200433-34.22.[D].20049.121.·MichaelE.Porter20802324SWOTSWOT2.23.[M].20053.24.[J].20042517-13.133.252.31225.[J].2006611-14.143456789152.3·S-T-P2.42.42.3.11.16 2.52.17263.26.[Z].2006.18272.62.3.21.SWOTStrengthsWeaknessesOpportunitiesThreatsPESTPoliticsEconomySocietyTechnologyIFEInternalFactorEvaluationmatrix27.[D].200335-36.19EFEExternalFactorEvaluationmatrix28SWOT¾-¾¾¾¾¾¾¾TOWS2.72.292.82.928.[M].2005.29.[D].20063.202.8292.921302.103.2.1130.[D].200618.222.3.3312.3.431.[M].1999.23322.4S-T-P32.··[M].2001.2433.13.1.1708019643.11964196620196911243199612325433343.1.220607020801003590198519922819952839393610037383933.[J].20052460-62.34.[J].2000265-67.35.[J].2005279-82.36.[C].2004.37.[M].200484-85.263.1.3AWCAffiliatedWarehouseCompanies,INC.513.2hm21-591-5165-101610-15215-20620-403AWC103.23.2.138.[M].200540-41.39.[J].2005296-98.271998199812199983.2.220013.3283.3/10710130040200640.[M].200683.292075024%6531%9245%4150,24%65,31%92,45%3.143%13113.43.41111305226%89193617%108102814%41252110%6782110%388199%791178%1111136%506592207100%20741.[R].20072-5.301B312181342200260%2003313041998200339321031.25%3.53.51258585642.[Z].200612.3119993003.2.3200532434443.[D].2004.44·.[M].2004119.333.33.3.1KLCKLCPD3.23.34545.[J].2003616-17.34VANKLCDCPDCTCPORPOSTC3.2KLC45PDC2.7%DC24.3%TC51%(78%)(80%)(20%)(22%)3.3453.3.2·461.46·.[M].2003343.351101003.63.74748493.6hm222.3362.0265.076.0100.0467.0760.0200.0100.0652.31625.04200.070.73.7/GDP4,663,8232474hm22,730,10933100hm2581,3181444.8hm22,054,880300100hm2206,31734GDP20052005GDP=4a2a7fc4010005a420022005GDP18232118305.6647.[J].2002440-42.48.[J].2005279-82.49.[M].200519.362.3.3.350550.[J].20052460-62.372023.43844.14.1.139AHP4.1.2AHPAHP1GDP2345nmI11mijijnjkjkZPwZ===∑∑1in≤≤1jm≤≤4.1PiIZijIjjwj01jw≤≤1jw=∑4.1AHPAHPAnalyticHierarchyProcess2070AHP4051AHP4.14.11nijkjkZZ=∑jIPC1C2C3CjCmA1AiAn4.14.1nmjw111212122212mmmmmmAααααααααα=4.24.31mjkkjbwm==∑j=12m4.31mjkjkjkjbαα==∑k=12m4.3CRConsistencyRatioCR51.[D].200440.41CRCIRI=4.4maxC1mImλ−=−4.5max1()1mjjjAWmwλ==∑4.6CIConsistencyIndexmaxλj()AWjRIRandomIndexm4.10.1CR≤4.1RI52m2345678RI0.000.580.901.121.241.321.41m9101112131415RI1.451.491.511.541.561.571.594.1.31.7GDP2000-20054.252.[M].2005156.424.22000-2005200020012002200320042005GDP()1021.301150.301297.571576.331910.002413.00()5789.606108.006620