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教案首页授课内容Chapter1Communication:AnInternationalPerspective所需课时4学时主要教材或参考资料《跨文化商务交际第二版》高等教育出版社2011年出版教学目标知识目标：1.理解并掌握沟通和商务沟通的基本原理；2.通过案例欣赏理解跨文化沟通的特点；3.了解跨文化商务沟通的重要性和复杂性；4.学习跨文化商务沟通相关词汇。能力目标：使学生在理解沟通和商务沟通的基本理论的基础上，培养其文化意识与跨文化交际能力。德育目标：1.提高学生对文化差异的敏感性、宽容性和处理文化差异的灵活性，培养学生跨文化交际能力；2.激发学生对中西方沟通形式差异的思考。教学重点沟通和商务沟通基本理论及特点教学难点跨文化商务沟通特点和案例分析教学方法1.多媒体教学2.讨论法3.讲授法4.视频观看教学内容及时间安排Ⅰ.BasicsandPurposesforCommunication1学时Ⅱ.BusinessCommunication1学时Ⅲ.InterculturalCommunication1学时Ⅳ.LearningInterculturalBusinessCommunication1学时学习指导1.预习本章教学内容并完成课前学习任务；2.复习并掌握本章相关理论知识；3.通过相关练习题巩固知识；4.通过商务对话练习和案例分析进一步理解本章理论与知识。作业及思考题Preview：Previewingthenextpart.OralPractice：Practicingaconversationoninterculturalbusinesscommunication.教研室审阅意见同意上述安排。教研室主任签字：200年月教学程序教学的基本内容(1)时间安排教学方法Warm-upActivitiesAskstudentstowatchavideocliponculturalshockandanswerthefollowingquestion:Whathasgonewronginthisvideo?*Culturalshock:Cultureshockisprecipitatedbytheanxietythatresultsfromlosingallourfamiliarsignsandsymbolsofsocialintercourse.Thesesignsorcuesincludethethousandandonewaysinwhichweorientourselvestothesituationsofdailylife:whentoshakehandsandwhattosaywhenwemeetpeople,whenandhowtogivetips,howtogiveorderstoservants,howtomakepurchases,whentoacceptandwhentorefuseinvitations,whentotakestatementsseriouslyandwhennot.Thesecueswhichmaybewords,gestures,facialexpressions,customs,ornormsareacquiredbyallofusinthecourseofgrowingupandareasmuchapartofourcultureasthelanguagewespeakorthebeliefsweaccept.I.BasicsofHumanCommunication1.NeedsandPurposesforCommunicationCommonpurposesandneedsforcommunicating:•Survival(e.g.rentingaflat,buyingfood)•Cooperation(e.g.carryingheavyboxwithanotherguy,makingapresentationinclass)•Personalneeds(e.g.cryingonsomeone’sshoulder,dressingintherightway)•Relationships(e.g.writingaletter,presentingsomeonewithflowers)•Persuasion(e.g.advertising,invitingsomeonetojoinagroup)•Power(e.g.makingrules,controlingtheclass)•Socialneeds(e.g.socialsurvey,hosipitals,schools)•Information(e.g.askingaboutthebusroute,learningnews)•Makingsenseoftheworld(e.g.askingquestions,watchingTV)•Self-expression(e.g.writingpoems,answerquestionsinclass)2.DefinitionofCommunicationCommunication:aformofhumanbehaviorderivedfromaneedtoconnectandinteractwithotherhumanbeings.Communication(Fromaninterculturalperspective):itoccurswhenevermeaningisattributedtobehaviorortheresidueofbehavior.WedrawuponourpastexperiencesandThingsthatremainasarecordgivemeaningtothebehavior.ofouractions15mins:Warmup15mins:Groupstudy10mins:Explanation3.TheScopeandClassificationofCommunication4.TheProcessofCommunication1)Abasiccommunicationmodelconsistsofthesecomponents:thesenderandreceiver,themediumorchannal,messages,noise,feedback,encodinganddecoding.e.g.“That’sallfortoday.Seeyouallnextweek.”I(sender)putintowords(encoding)mymeaningsthat“classisover”(messge)andspeakthewords(channel)inthehopethatthewordswillbesuitablyunderstood(decoding)bythestudents(receiver).2)ModelsofCommunication①LinearModelAristotle---speaker→speach→audience→effectOccasionLasswell---5-WmodelWhosaywhatinwhatchannaltowhomwithwhateffect.②ContextualizedModelContext:theideathateveryactofcommunicationmusthappeninsomesortofsurroundingsandwhatismeantbythisisactuallyquitecomplicated.Thereisphysicalcontext,socialcontextandculturalcontext.10mins:Groupstudy20mins:ExplanationII.BusinessCommunication1.DefiningBusinessCommunicationBusinesscommunicationistheexchangeoforal,nonverbal,andwrittenmessageswithin(andacrosstheboundariesof)asystemofinterrelatedandinterdependentpeopleworkingtoaccomplishcommontasksandgoals.2.InternalandExternalCommunication(1)Internalcommunicationreferstothecommunicationtakingplacewithinagivenorganizationthroughsuchwrittenororalchannelsasmemos,reports,proposals,meetings,oralpresentations,speeches,andperson-to-personandtelephoneconversationsInternalcommunicationincludes:downward/upward/horizontalcommunication.(2)Externalcommunicationreferstothecommunicationbetweentheorganizationandtheoutsideinstitutionsandpeople---thegeneralpublic,customers,vendorsandotherbusinesses,andgovernmentofficials.3.FormalandInformalCommunication(1)Formalcommunicationwhichreferstosuchcommunicativeactivitiesasbusinessletter,speech,talk,aproductpresentationandsoon.(2)Informalcommunication,alsocalledgrapevine,existsinalmostallorganizationsandatalllevels.Ithasasmallnumberofactivistsguidingandinfluencingtheinformalcommunication.Assignment:1.PreviewPart3.2.Reviewthetermsandkeypointsinthispart.5mins:Explanation10mins:Groupstudy5mins教学程序教学的基本内容(2)时间安排教学方法Reviewthetermsinthepreviouspart:CulturalshockCommunicationmediumfeedbackchannalInternalcommunicationExternalcommunicationIII.InterculturalCommunication1.DefiningtheTermsIC(interculturalcommunication):•ThetermfirstusedbyEdwardT.Hallin1959andissimplydefinedasinterpersonalcommunicationbetweenmembersofdifferentcultures.•ICCcanincludeinternational,interethnic,interracial,andinterregionalcommunication.•Internationalcommunication:Communicationtakesplacebetweennationsandgovernmentsratherthanindividuals.Itisquiteformalandritualized.•Int