运营计划书

C.J.Chang,Proprietary92.11.17C.J.Chang,Proprietary„„„„„„C.J.Chang,Proprietary„:----„C.J.Chang,Proprietary1989500::,AmarBhide,1994,3/4HBRC.J.Chang,ProprietaryCiscoSystems,Genentech,Microsoft:,WilliamA.Sahlman,1997,7/8HBRC.J.Chang,Proprietary----„„„C.J.Chang,Proprietary----ValueChainAnalysisABCABCBusinessscopeABCBBAAABB•••…AC.J.Chang,ProprietaryÆBusinessModel„„()„------(JoanMagretta)„:„:ÆƄWVF:ÆƄ:„:Ƅ:Ƅ„:„:(1982)„()bm,C.J.Chang,Proprietaryvs„„„DelltsmcWalMark…„—„„„„:CD-ROM()3—2—1,():,,P.20-P.21C.J.Chang,Proprietary(%)/7150422419401940-19741974-7250563614166466GerardJ.Tellis$PeterN.Golder,”WillandVision”C.J.Chang,ProprietaryFirsttothemarketvs.FirsttothescaleCD-ROMDVD-ROM,,:,,P.20-P.21,P.25C.J.Chang,ProprietaryC.J.Chang,Proprietary„„„„„„„„„„„„„„„„„„„„„„„C.J.Chang,Proprietary•BEP•IRR,Payback,ROE•••….C.J.Chang,ProprietaryC.J.Chang,Proprietary„„„C.J.Chang,ProprietaryBesuretoaddressBPreaders’interest!Whowillread…„Investors„Internaldecisionmakers„Candidateteammembers„Bankers„GovernmentAgencies„Partners(Suppliers,…)C.J.Chang,Proprietary„A/RA/P„„„„„„„„„„„C.J.Chang,Proprietary„--Ƅ„(…)„…„„„„„„„()„„IncentiveProgramC.J.Chang,ProprietaryIncentiveProgram167-228-228-351~63167-128-2235240267()/()()/15%10%()×0.9×10%~15%C.J.Chang,ProprietaryIncentiveProgram----„„----„---(1)„„---(2)„---„---1:(92)070,071,0722:,C.J.Chang22„„C.J.Chang,Proprietary„„„„„„„C.J.Chang,Proprietary„123534()5„12()C.J.Chang,Proprietary„12()345„123„12C.J.Chang,Proprietary„123()45?„(/)„„„„„12C.J.Chang,ProprietaryIncubatorCenter,ITRI„123456()„C.J.Chang,Proprietary()