工程CI策划

福清万达广场项目部文明施工CI策划书1中国建筑八局有限公司福清万达广场项目工程CI策划方案编制：审核：审批：编制时间：福清万达广场项目部文明施工CI策划书2施工组织设计（方案）报审表工程名称：福清万达广场项目编号：致福建工大工程咨询监理有限公司福清万达广场项目（项目监理部）我方已根据施工合同的有关规定完成福清万达广场项目《工程CI策划方案》的编制，并经我单位上级技术负责人审查批准，现报上请予审查。施工单位（承包商）项目负责人（项目经理）日期专业监理工程师审查意见：□同意报审□修改后再报（见附言）□不同意报审专业监理工程师日期总监理工程师审查意见：□同意报审□修改后再报□不同意报审项目监理机构总监理工程师日期附注：由专业监理工程师审查后交总监审定本表由施工单位填报，一式三份，监理单位、施工总承包单位、业主各一份福清万达广场项目部文明施工CI策划书3目录一、工程概况···········································3二、CI实施目的·······································3三、CI实施目标······································3四、组织机构······································44．1CI执行小组················································44．2实施职责··················································4五、CI实施方案····································65.0.1方案实施依据···············································65.0.2方案实施总体要求···········································65.1工地外貌····················································65.1.1工地大门·················································65.1.1.1门楼式工地大门·····································65.1.2围墙（砖砌围墙）········································75.1.3品牌宣传墙····························································75.2现场办公室··················································75.2.1项目经理部名牌··········································85.2.2办公室门牌····························································85.2.3国旗、司旗·············································95.3会议室（接待室）·············································95.4门卫室（岗亭）···············································105.5现场图牌···································································115.5.1施工图牌··············································115.5.2导向牌·················································115.6生活临建··················································125.6.1宿舍···················································125.6.2食堂··················································125.6.3现场洗手间（厕所、吸烟室）·····························125.6.4淋浴室··············································135.7施工机械设备···············································135.7.1配电箱················································135.7.2塔吊·················································135.7.3其它机械设备···········································145.8楼面形象····················································145.9人员形象···················································145.9.1安全帽·················································145.9.2胸卡···················································155.10材料汇总···················································15六、现场CI达标管理措施············································16七、施工现场CI评分标准········································19福清万达广场项目部文明施工CI策划书4一、工程概况建设单位：大连万达集团股份有限公司勘察单位：厦门华岩勘测设计有限公司设计单位：福建博宇建筑设计有限公司监理单位：福建工大工程咨询监理有限公司施工单位：中国建筑第八工程局有限公司二、C1实施目的通过CI战略的实施和达标，提高整体素质和管理水平，增强企业竞争力，树立“中国建筑”良好企业形象，从而进一步推动企业向文明施工管理标准化、规范化、现代化的方向发展，占领建筑市场，创出企业的信誉。三、CI实施目标1.力争CI金奖；2.争创“福建省、市安全文明工地”。四、组织机构4.1CI执行小组为了搞好福清万达广场项目工程的CI组织工作，在公司的领导下，项目部成立了福州世欧·王庄城项目CI执行小组，组织机构如下：组长：张华俊副组长：童松、向远鹏、王宇、刘定强机电部物资部办公室工程部安环部技术部福清万达广场项目部文明施工CI策划书5·4.2CI创优实施领导小组工作程序·4.3实施职责按专业和工种实行管理责任制，把管理的目标进行分解和落实到有关专业及工种。项目主管领导统一安排布置，项目有关部门和管理人员负责落实。具体实施时分片区、分阶段制定分解目标，组织实施。做到奋斗有目标、工作有计划、实施有措施、责任有分工，通过宣传教育、布置安排、分头行动、检查考评、奖罚兑现等环节的狠抓落实，保证文明施工及CI形象目标的实现。勤于检查、及时整改，现场CI管理的检查工作要从工程开工做起，高起点、高要求、直到竣工达到目标为止。检查的时间安排在月中或月末，或按工程进度划分，每个分部或分项工程完了检查一次。五、CI实施方案5.1方案实施依据1.中建总公司《企业形象-视觉识别规范手册》（施工现场分册）；2.中建总公司《关于视觉识别规范施工现场分册增加调整内容的通知》；3.福清市有关法律法规。5.2方案实施总体要求1.本方案中所述蓝色均为中建蓝，即C100M30标准蓝色；企业形象视觉识别规范手册施工现场CI策划方案现场实际情况现场CI具体实施情况过程监督检查发现不符合规范要求督促不符合规范要求整改过程实施记录文字、图片资料汇总福清万达广场项目部文明施工CI策划书62.为了保证标识清楚识别，标志的最小使用范围为8mm。5.3工地外貌本工程施工现场设置三个大门，采用门楼式工地大门，办公区与生活区一起与现场分隔开。在现场大门围墙内侧设置九牌一图。5.3.1工地大门A.材质：门柱钢构焊接而成。B.规格尺寸：大门按照《门楼式工地大门制作规范》制作，大门总宽度约为8m，共四扇大门，均采用钢板焊制而成，门柱为1m×1m，总高度为6.5m。C.色彩：门柱外部刷成中建蓝色，大门颜色为白色，每扇门正腰1米高铁皮刷标准中建蓝色，上面书写刘炳森手书“中国建筑”标准字体。D.标识与文字组合：中建标识尺寸为1×1米，文字内容分为两排，上排为“中国建筑第八工程局”，下排为“承建福清万达广场工程”。福清万达广场项目部文明施工CI策划书75.3.2围墙A.材质：工地围墙砖砌为2.5m，由业主制作广告牌，张贴标语组合标志尺寸：0.8×0.8m，围墙字体一律由左向右贴挂，墙体上檐0.2m、踢脚线0.3m高刷蓝色。B.文字：大门由右侧1米开始向中间贴挂蓝标蓝字（标志中国建筑辅助图形标志……），末端辅助图形横式标准组合。围墙内面贴挂中建标语。标语组合：中国建筑品质重于泰山过程精品服务跨越五洲承建福清万达广场工程福清万达广场项目部文明施工CI策划书8C.标志尺寸：0.8×0.8m，围墙字体一律由左向右贴挂。标志每组间距7.2m，辅助图形居中。铁丝网挂牌（B式组合），如右图。5.3.3品牌宣传墙在主大门正门口设置一个品牌墙（宣传本项目工程概况），在办公区大门处设立一块6×9米的宣传图，钢条焊接支架安装品牌宣传墙。（配上效果图）5.4现场办公室A.材质：现场办公室采用组合三层板房。B.外部形象：办公楼房檐、踢脚均参照外墙要求刷成蓝色，窗采用铝合金窗，门采用铝合金窗门，突出“中国建筑”形象。组合板房二层栏杆处制作蓝底白字横幅，内容为“中国建筑品质重于泰山过程精品服务跨越五洲。”制作标准同中建专用标语。C.内部形象：门窗外侧均刷成中建蓝色。办公室地面为地板地面，采用石膏板立体吊顶，普通管理人员办公室内配置电脑、电话、空调等用品，每个办公室内设置铁皮或木柜文件柜1～2组，文件柜颜色为商品颜色，办公室墙面上按照要求设置岗位职责以及相关管理网络图牌，办公桌采用木制办公桌，颜色为黄色；项目经理办公室内设置红胡桃班台，设置真皮沙发一组以及饮水机、传真机等设备。在茶几上设国旗与司旗组合桌旗。桌旗尺寸为18cm×12cm（长×高），公司旗帜为B2式组合。福清万达广场项目部文明施工CI策划书9办公室标语、组合及桌旗5.4.1项目经理部铭牌A.材质：项目经理部铭牌材料为不锈钢蚀刻。规格为0.4×0.6m（高×宽）。B.字体组合：选用A式标准组合，上排企业名称为蓝标蓝字，文字内容为“中国建筑第八工程局”，企业名称下方划一道黑色横线，黑色横线下方书写项目经理部名称，内容为“福清万达广场工程”，字为黑色。字体从上到下逐渐变小。C.位置：项目经理部名牌悬挂于现场大门入口处。中国建筑品质重于泰山过程精品服务跨越五洲福清万达广场项目部文明施工CI策划书10项目经理部铭牌`5.4.2办公室门牌办公室门牌共有：项目经理室、安环部、总工办、合约部、综合办公室、物资部、机电部、施工管理部A材质：不锈钢拉丝；B尺寸：28×9cm（长×宽），标志尺寸为4.5×4.5cm，字为4×4cm；C色彩：底色为材料本色，蓝标、黑字；5.4.3国旗、司旗及基座A.材质：旗杆采用直径100和65的不锈钢钢管制作。B.位置：旗杆设置工地大门侧前方，中间旗杆悬挂中华人民共和国国旗，