搜索
Unit8Markets‘Sellwhenyoucan:youarenotforallmarkets.’WilliamShakespeareQuotationsaboutmarketsThemarketcamewiththedawnofcivilizationanditisnotaninventionofcapitalism.Ifitleadstoimprovingthewell-beingofthepeople，thereisnocontradictionwithsocialism.Amarketisthecombinedbehaviorofthousandsofpeoplerespondingtoinformation,misinformationandwhim.Marketschange,tasteschange,sothecompaniesandtheindividualswhochoosetocompeteinthoseMarketsmustchange.Amarketisaspacewheregoods,servicesandinformationareexchanged.StartingupALookatthepiechartandanswerthesequestions.1WhatisthepopulationofNorthAmerica?2Whatpercentageoftheworld’spopulationlivesinEurope?ThepopulationofNorthAmericaisthreehundredandtenmillion.Twelvepercentoftheworld’spopulationlivesinEurope.BNowaskandanswerotherquestionsaboutthechart.123456Asia3,983(60.5%)NorthAmerica332(5%)LatinAmerica/Caribbean557(8.5%)Europe731(11%)Oceania33(0.5%)Africa922(14%)Populationbyregion(inmillions)VocabularyTypesofmarketAListenandrepeatthesenumbers6,300823,12010.5%75,8071,255,500BListenandunderlinethecorrectnumber.1Lastyearthecompanyhadamarketshareof10.3/103percent.2Lastyearsalesofthemainbrandincreasedby30/13percent.3Lastyearthecompanysoldmorethan850,000/815,000unitsofSparkle.4Thecompanywantstoincreaseitsmarketshareto11.5/11.9percent.5Nextyearthecompanywanttosell1,100/1,100,000unitsofSparkle.ExercisewithnumbersReadthefollowingnumbers:8152791355334731,2048,5166,1217,94810,35782,71091,662424,374901,845110,79137,404,700,6092,504,98623,419,340Afternetincomefell____$0.25min1995.therewasastrongincreasein1996duetoincreasedsalesandreducedcosts.Thiswasfollowedbyafurtherincrease_____netincome___$0.7moverthenexttwoyears:itgrewsteadily_____$1.4min1996____$2.1min199805010015020025094年95年96年97年98年byinoffromtoVocabularyTypesofmarketCMatchthebeginningsofthesentenceswiththeirendings.1Coca-colaisamassmarketproduct;it2Sellingspecialinterestholidaysisanichemarket;it3Rolexwatchessellinaluxurymarket;theyare4Anexportmarket5Ahomemarketa)isasmallbutoftenprofitablemarketb)isoutsidetheproducer’scountryc)isintheproducer’scountryd)highqualityandexpensivegoodse)sellstolargenumbersofpeopleVocabularyTypesofmarketThinkofthefollowingproducts.Whichtypesofmarketscouldtheymatch?DNikeshoessellinamassmarket.Ferrarisportscarsarealuxurymarketproduct.VocabularyTypesofmarketEMatchthebeginningsofthesentenceswiththeirendings.1.Anewmarket2.Agrowingmarket3.Aprofitablemarket4.Abigmarket5.Anattractivemarketa)islargeb)allowscompaniestomakemoneyc)isgoodtoenterd)isgettinglargere)isatanearlystageFMatchtheadjectivesfromExerciseEwiththeiroppositemeanings.a)unattractiveb)unprofitablec)matured)declininge)small15324VocabularyTypesofmarketGChooseadjectivesfromExerciseEtodescribethemarketsinyourcountryforthefollowingproducts.Themarketforlaptopcomputersisamaturemarket.Sellingholidaysabroadisagrowingmarket.ReadingThecarmarketinRussiaTheMercedes-BenzSLisagrandtourermanufacturedbyMercedessince1954.ThedesignationSLderivesfromtheGermanSportLeicht,orSportLightweight.ThetermSL-Classreferstothemarketingvariationsofthevehicle,includingthenumerousengineconfigurationsspanningsixdesigngenerations.Rolls-RoyceMotorCarsisaBritishmanufacturerofluxuryautomobilesbasedattheGoodwoodplantinWestSussex,England.ItisawhollyownedsubsidiaryofBMWandisthecurrentproducerofRolls-Roycebrandedautomobiles,whosehistoricalproductiondatesbackto1904throughRolls-RoyceLimitedandRolls-RoyceMotors.ReadingThecarmarketinRussiaABInsmallgroups,discussthesequestions.1WhatdoyouknowabouttheRussianeconomy?2Inyourcountry,whatdotherichestpeopleliketospendtheirmoneyon?Matchthewords(1–6)totheirmeanings(a–f).1tostandout2flashy3encrusted4emerging5custom-made6off-the-pega)standard;notdesignedforoneparticularpersonb)coveredwithsomethingonitssurfacec)designedforoneparticularpersond)tobeeasytonoticebecauseofbeingdifferentorspeciale)expensive-looking;madetoimpressotherpeoplef)beginningtohavealotofpowerintradeandfinanceReadingThecarmarketinRussiaDReadthearticlecarefullyandcompletethesentences.1ThenumberofveryrichpeopleinRussiais________.a)gongdownb)increasingc)stable2Lastyear,DaimlerChrysler’ssalesinRussiawere________theyearbefore.a)thesameasb)lowerthanc)higherthan3AccordingtoAlexandraMelnikova,thesituationinRussiais_____thatinotheremergingeconomies.a)similartob)differentfromc)betterthan4ManyRussianbusinesspeoplewantacustom-madecarbecause________.a)theyalldreamofagoldRolls-Royce.b)theywanttocompeteonthesamelevelastheAmericans.c)standardluxurycarsarenotimpressiveenough.bcacaLanguagefocus1Comparatives&superlativesWecomparetwopeopleorthingswithcomparativeformsofadjectives.e.g.Onlygovernmentdriverswentfasterthanbicycles.ForVolkswagentheChinesemarketismoreprofitablethantheGermanmarket.Wecomparethreeormorepeopleorthingswithsuperlativeformsofadjectives.e.g.Thecountryisnowthebiggestmarketforsomecarmanufacturers.Whatisthemostexpensivemakeofcar?Languagefocus1Comparatives&superlativesOnesyllableadjectivesadjectivecomparativesuperlativefewweakhighstrongcheapdearsafetallcleanfewerthefewestweakertheweakesthigherthehighest