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GBUTtem0EXHIBITTITLE*资料来源：*资料来源：UnitofmeasureGBUTtem22X2TOWER*资料来源：UnitofmeasureGBUTtem3PlacePriceProductPackagePositioningpromotionProductoffering5PsMARKETING*资料来源：UnitofmeasureGBUTtem4StrategySkillsSystemsStaffSharedvaluesStructureStyle7S*资料来源：UnitofmeasureGBUTtem5ARROW3D*资料来源：UnitofmeasureGBUTtem6CUBES23D*资料来源：UnitofmeasureGBUTtem7*FootnoteSource:CUBES33D*资料来源：UnitofmeasureGBUTtem8TextTextTextTextCUTOUT3D*资料来源：UnitofmeasureGBUTtem9NewentrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCESATWORK*资料来源：UnitofmeasureGBUTtem10TextTextTextTextTextTextTextTextTextTextJOINT*资料来源：UnitofmeasureGBUTtem11TextTextTextTextLEVELSEPARATE4*资料来源：UnitofmeasureGBUTtem12TextTextTextLINEARA3D*资料来源：UnitofmeasureGBUTtem13TextTextTextLINEARC3D*资料来源：UnitofmeasureGBUTtem14TextTextTextLINEARD3D*资料来源：UnitofmeasureGBUTtem15TextTextTextLINEARG3D*资料来源：UnitofmeasureGBUTtem16TextTextTextTextLINEARN3D*资料来源：UnitofmeasureGBUTtem17TextTextTextLINEARP3D*资料来源：UnitofmeasureGBUTtem18TextTextLINEARQ3D*资料来源：UnitofmeasureGBUTtem19TextTextLINEARQ3D*资料来源：UnitofmeasureGBUTtem20PlanImplementSupportLINKS3*资料来源：UnitofmeasureGBUTtem21PERSPECTIVE3D*资料来源：UnitofmeasureGBUTtem22PROPELLER3D*资料来源：UnitofmeasureGBUTtem23RINGS3D*资料来源：UnitofmeasureGBUTtem24TextTextSCALE*资料来源：UnitofmeasureGBUTtem25TextTextSCALES*资料来源：UnitofmeasureGBUTtem26TextTextTextTextTextTextSIZESIN*资料来源：UnitofmeasureGBUTtem27SpiralBrakesTubeintubeSPIRAL23D*资料来源：UnitofmeasureGBUTtem28TextTextTextTextSPOTLIGHT*资料来源：UnitofmeasureGBUTtem29TextTextTextTextTextTextSTAIRCASE*资料来源：UnitofmeasureGBUTtem30Stars3D*资料来源：UnitofmeasureGBUTtem31TextTextWIRECUBES*资料来源：UnitofmeasureGBUTtem32TextTextTextTextTextTextTextARROWS*资料来源：UnitofmeasureGBUTtem33TextTextLEVEL2*资料来源：UnitofmeasureGBUTtem34TextTextTextLEVEL3*资料来源：UnitofmeasureGBUTtem35TextTextTextTextLEVEL4*资料来源：UnitofmeasureGBUTtem36TextHeaderHeaderTextFLOW2*资料来源：UnitofmeasureGBUTtem37TextTextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW6TITLE*资料来源：UnitofmeasureGBUTtem38TextTextTextTextBLADES*资料来源：UnitofmeasureGBUTtem39TextTextTextTextBOX*资料来源：UnitofmeasureGBUTtem40TextTextTextTextBOX*资料来源：UnitofmeasureGBUTtem41TextTextTextCYCLE1*资料来源：UnitofmeasureGBUTtem42TextTextCYCLE2*资料来源：UnitofmeasureGBUTtem43TextTextTextCYCLE3*资料来源：UnitofmeasureGBUTtem44TextTextTextTextCYCLE4*资料来源：UnitofmeasureGBUTtem45TextTextTextTextTextTextINCOMING*资料来源：UnitofmeasureGBUTtem46TextTextTextTextTextRIBBON*资料来源：UnitofmeasureGBUTtem47TextTextTextTextTextRING*资料来源：UnitofmeasureGBUTtem48TextTextUPON2*资料来源：UnitofmeasureGBUTtem49TextTextTextTextTextTextTextTextCONTINUOUS*资料来源：UnitofmeasureGBUTtem50TextTextTextTextCUTOUT*资料来源：UnitofmeasureGBUTtem51TextTextTextLINEARA*资料来源：UnitofmeasureGBUTtem52TextTextTextLINEARC*资料来源：UnitofmeasureGBUTtem53TextTextTextLINEARD*资料来源：UnitofmeasureGBUTtem54TextTextTextTextLINEARE*资料来源：UnitofmeasureGBUTtem55TextTextTextLINEARF*资料来源：UnitofmeasureGBUTtem56TextTextTextLINEARG*资料来源：UnitofmeasureGBUTtem57TextTextTextTextLINEARH*资料来源：UnitofmeasureGBUTtem58TextTextLINEARI*资料来源：UnitofmeasureGBUTtem59TextTextTextTextLINEARJ*资料来源：UnitofmeasureGBUTtem60TextTextTextTextTextTextLINEARK*资料来源：UnitofmeasureGBUTtem61TextTextTextTextLINEARN*资料来源：UnitofmeasureGBUTtem62TextTextTextLINEARP*资料来源：UnitofmeasureGBUTtem63TextTextLINEARQ*资料来源：UnitofmeasureGBUTtem64PROPELLER*资料来源：UnitofmeasureGBUTtem65TextTextTextTextTextSTEP5*资料来源：UnitofmeasureGBUTtem66TextTextTextText2ON1*资料来源：UnitofmeasureGBUTtem67TextTextTextTextTextTextAGAINST*资料来源：UnitofmeasureGBUTtem68TextTextTextTextTextATWORK*资料来源：UnitofmeasureGBUTtem69TextTextCOUPLEDHORIZ*资料来源：UnitofmeasureGBUTtem70TextTextCOUPLEDVERT*资料来源：UnitofmeasureGBUTtem71TextTextTextTextFOCUSED*资料来源：UnitofmeasureGBUTtem72NewentrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCESATWORK*资料来源：UnitofmeasureGBUTtem73TextTextTextPARALLEL*资料来源：UnitofmeasureGBUTtem74TextTextTextTextSPLIT*资料来源：UnitofmeasureGBUTtem75TextSURROUND*资料来源：UnitofmeasureGBUTtem76TextTextTWISTED*资料来源：UnitofmeasureGBUTtem77TextTextUP&AWAY*资料来源：UnitofmeasureGBUTtem78TextTextUP&DOWN*资料来源：UnitofmeasureGBUTtem79CustomerClientsDistributorsCompetitorsSuppliers3CsTRIANGLE*资料来源：UnitofmeasureGBUTtem80SkillsSharedvaluesStrategyStaffStructureSystemsStyleAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetitionTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesThewaymanagerscollectivelybehavewithrespecttouseoftime,attentionandsymbolicactionsTheprocessesandproceduresthroughwhichthingsgetdonefromday-to-dayThoseideasofwhatisrightanddesirable(incorporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.Somecompaniesperformextraordinaryfeatswithordinarypeople3S-4S*资料来源：UnitofmeasureGBUTtem81CompetitivepositionLowMediumHighProduct/marketattractivenessLowMed