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2钱江概况Companyprofile浙江钱江摩托股份有限公司位于浙江东南沿海的温岭市,系国务院批准的520家国家重点企业之一,浙江省政府“五个一批”工程重点企业,台州市首家上市公司。公司以摩托车生产经营为主业,占地面积近600亩,资产50亿元,职工近万人。公司主导产品“钱江牌”两轮摩托车产量连续三年位居全国同行业前三位,经济效益连续五年居全国同行业第一位。“钱江”是行业内唯一同时荣获中国名牌产品、中国驰名商标、中国消费者协会3.15标志产品三项殊荣的民族品牌!ZhejiangQianjiangMotorcycleCO.,LTD,locatesinWenlingCity,southeastcoastalcityofZhejiangProvinceofChina.Itisoneofthe520nationalkeyenterprisesapprovedbyStateDepartment,and“FiveGroups”projectkeyenterprisesapprovedbyZhejiangProvinceGovernment.ThefirstlistedcompanyinTaiZhouCity,ZheJiangprovince.Thecompanymainlyspecializesinmanufacturingandbusinessoperationofmotor.Thecompanyoccupiesacreageover600mou,possessesassetsRMB5,000,000,000andstaffscloseto10,000.Theproductionvolumeofthecompany’sleadingproduct(motor)hasrankednumberthreeinthesameindustryofthecountryforthelatestthreesuccessiveyears,anditseconomicalefficiencyhasrankednumberoneinthesameindustryofthecountryforfivesuccessiveyears.“Qianjiang”istheonlynationalbrandwhichwasawardedthehonorof“ChineseFamousProduct”“ChineseWell-knownTrademark”and“NationalConsumers'Associ-ation3.15MarkProduct”atthesametime.3中国驰名商标首届中国名牌产品2004年再次获得中国名牌产品全国消费者协会3.15标志产品重点培育和发展出口名牌2004年度浙江省百强企业第17位全国机械工业管理进步示范企业全国机械工业核心竞争力十强企业涂装分厂获得全国机械工业协会优秀车间全国首批重合同守信用单位全国首批工业旅游示范点全国CAD应用工程示范企业灯具检测中心获得国家实验室认可浙江省企业技术中心行业首家通过ISO9001国际质量体系认证全国质量管理先进单位全国首批获得摩托车生产准入资格获得的各种荣誉实质上是社会对钱江品牌技术质量和诚信经营的认同4QianjiangBrandChineseWell-knowTrademarkFirstSessionChineseFamousProduct2004ChineseFamousProductNationalConsumers'Association3.15MarkProductKeyExportFamousBrandtoBeFosteredandDeveloped2004ZhejiangProvinceTop100EnterprisesNo.17thQianjiangManagementNationalMechanicalIndustryManagementProgressDemonstrationEnterpriseTopTenNationalMechanicalIndustryCompanyofKeyCompetitivenessThepaintingandassemblybranchworkshopwasawardedthe“NationalMechanicalIndustryAssociationExcellentworkshop”QianjiangTechnologyNationalCADApplicationProjectDemonstrationEnterpriseThelightdetectioncenterhasbeenapprovedbytheNationalLab.ZhejiangProvinceEnterpriseTechnologyCenterQianjiangQualityItisthefirstcompanyintheindustrythathaspassedISO9001NationalQualityCertificationSystemNationalQualityManagementAdvancedEnterpriseItisinthefirstgroupthathasbeengrantedwithproductionadmittancequalificationAllthesehonorsaresocialrecognitionoftheQianjiangbrand,technology,qualityandfaithfulbusinessoperation.QianjiangFaithfulnessOneofthefirstgroupcompaniesstrictlyabidebycontractsandwithpunctualityFirstGroupNationalDemonstrationIndustrialTouristDestination5发展历程DevelopmentcourseofQianjiangMotorcycle起步阶段:凭借不断创新、奋勇拼搏的钱江精神,从摩托车八大件生产转入整车组装,钱江摩托从百万元资产、百余人小厂发展到企业初具规模,为公司今后的快速发展打下了坚实的基础。Preliminaryperiod(1985~1992):GuidedbyQianjiangspirit“continuousinnovation,braveryandhardworking”,themotorproductionisdevelopedfromeightkeycomponentsproductiontoentireassembly,andtheQianjiangGroupwasdevelopedfromonlypossessingmillionsofassetsandhundredsofstaffsintoapreliminaryenterprisesize,whichlaidfirmfoundationforfuturerapiddevelopment.高速发展时期:从1994年开始,公司引进外资相继组建了四家中外合资企业。1999年3月设立了浙江钱江摩托股份有限公司,同年5月其股票在深交所挂牌上市。公司通过规范的企业股份制改造,吸取民营企业灵活的管理模式,发挥企业规模优势,至2000年实现了摩托车年产百万辆,产销量、经济效益均为居同行业首位。钱江品牌已无可争议地成为纯国内品牌最高层次的代表。6平稳发展时期:树立起了具有鲜明钱江特色的第一民族品牌的形象:总资产已达50亿元;资产和利税总额较1985年增长上千倍;连续五年实现利税总额超过5亿元,其中浙江美可达摩托车有限公司连续三年上交税金进入中国中外合资企业前100名;钱江摩托车被评为“中国名牌产品”;钱江商标被评为“中国驰名商标”;钱江摩托已成为中国摩托车行业综合竞争力最强的龙头企业集团之一。Rapiddevelopmentperiod(1993~2000):ThecompanyhasconstantlyintroducedforeigncapitalandestablishedfourChina-foreignjointfundedcorporationssince1994.TheZhejiangQianjiangMotorsCo.Ltd.wasincorporatedonMarch,1999andlistedinShenzhenStockExchange,whichisthelargestsubsidiarycompanyofQianjiangGroup.Thecompanyintroducedflexiblemanagementmodeofcivilian-runenterprise,throughnormativeenterprisejoint-stocksystemreformationandtakefulladvantageoftheenterprisescale.In2000,themotorproductionvolumeofthecompanyreachedmillions,andalltheproductionvolume,salesvolumeandeconomicalefficiencyrankednumberoneinthesameindustry.发展历程DevelopmentcourseofQianjiangMotorcycle7Stabledevelopmentperiod(2001~now):thecompanyestablishedfirstclassnativebrandimagewithQianjiangcharacteristics.ThetotalassetsofthegrouphasreachedRMB5,000,0000,000andtheassetsandtotaltaxpaidhasincreasedbythousandstimescomparedwiththatof1985.ThetotaltaxpaidhasexceededRMB500,000,000forfivesuccessiveyears,andtheZhejiangMeikedaMotorCo.,Ltd.waslistedinthetop100China-foreignjoint-fundedcorporationsforthreesuccessiveyearsforthetaxpaid.TheQianjiangbrandmotorisdesignatedas“ChineseFamousProduct”andthetrademark“Qianjiang”wastitledas“ChineseWell-knownTrademark”.TheQianjiangMotorcyclehasbecomeoneoftheleadinggroupswiththemostpowerfuloverallcompetitivenessinChinesemotorindustry.发展历程DevelopmentcourseofQianjiangMotorcycle80.021.14.32265100768588102-1510356085110年产量Annualproduction单位:万辆Units:Tenthousand19941995199619971998199920002001200220032004总资产增长TotalAssetsGrowth单位:亿元Units:OneHundredMillionRMB产量、总资产逐年增长2.59.012.213.214.823.730.033.338.545.948.51985199119931995199920002001200220032004AnnualGrowthofProductionandTotalAssets从1985年的年产量200辆,到2004年的102万辆,产量翻了5100倍!Fromthe200unitsof198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