搜索
上海交通大学硕士学位论文科特电子在华战略的研究姓名：李震宇申请学位级别：硕士专业：工商管理指导教师：黄丹20090111302005KTElectronics2007THERESEARCHOFKTELECTRONICSFORSTRATEGIESINCHINAABSTRACTAfter30-yearsrapideconomicdevelopment,Chinahasacquiredabrilliantachievement.From2005,especially,Chinabegantoshowthegreatpotentialofturningfromworldfactoryintohugeconsumptionmarket.In2007,KTElectronics,asaleadingglobalproviderofengineeredelectroniccomponents,announceditsstrategygoalforChinaMarketinfuture5years,whichaimedatturningcorporatebusinessinChinafromabigmanufacturingbasetoahugetargetmarket.ThisarticlehasbeenwrittenintheresearchofKTChinaStrategiesbasedonthetheoriesofStrategicManagement.Withtheresearchofexternalenvironment,thisarticlehasanalyzedtheindustrystatusandforecastedthefuturemarketvolume.Throughthestudyofinternalorganizationassessmentandcorecompetencies,thevariousfactorswhichcouldaffectadvantagesanddisadvantagesofKThavebeenidentified.Afterexternalandinternalfactoranalysis,astrategicconversionofthecompanyfromproductorientedtocustomerorientedhasbeendisclosed.Inaddition,withtheusageofqualitativeandquantitativestrategicanalyticaltools,thisarticleshowedhowtomatchanddeterminethecorporatestrategiesandcompetitivestrategiesofKT.Aseriesoffunctional-levelstrategieshavebeengiven,suchasorganizationintegration,localization,supplierchainoptimizationandservicebusinesspromotion.ABalanceScorecardwasalsoimplementedasastrategictoolforcontrolandfeedback.Intheend,thisarticleprovidedpossiblesuggestionsforfuturestrategiesofKTinChina.KEYWORDS:StrategicManagement,ChinaMarket,EngineeredElectronicComponents,CustomerOriented200811282008112820081128MBA--12005GDP10%KTElectronicsMBA--211.11.1.1TransnationalCorporation1.2.3.1.1.2KTElectronicsKT2007719412050195219562090MBA--350/501957199920128200620071.1.320071351.200775%14%7%4%MBA--41Figure1FourPrimaryBusinessSegmentsofKT2.220072Figure2SalesbyIndustryofKT3.255015017MBA--537%36%27%12%3Figure3SalesbyRegionofKT4.94,00032,0008,0005,0004Figure4RegionalEmployeeNumbersofKTMBA--61.21.2.11.2.13ITMBA--73.4.5.SharedServiceIT1.2.26ITMBA--8IT6Figure6CurrentOrganizationalStructureinKT1.2.3MBA--91.320200715200816153200012005-2008Table1QuarterlySalesRevenueofKTfrom2005to200812005127292526422005229852536892005330042977332005430203147542006130023187792006232113207952006333353448532006433423598652007131763608642007233413528492007333413848902007434444299422008133304179512008234643788982008335814149512008437955081091212005110MBA--1017200520086.5%11.4%15.5%0.000.050.100.150.200.250.30200612006220063200642007120072200732007420081200822008320084%c7Figure7QuarterlyGrowthRateofRegionalRevenueinKT27%12%2005-200805,00010,00015,0002005200620072008(M$)8Figure8RegionalRevenueComparisonamongGlobe,AsiaandChina15%13MBA--111.42012Vision15%50%35%5%MBA--1222.12.1.1200530001510150018009Figure9SupplyChainofEngineeredElectronicComponentsIndustryMBA--132.1.21.802.9021995-2005Table2SummarizedDataofChinaElectronicsManufacturingIndustryfrom1995to200519957,9972,5303,0572,42519967,9843,0513,6522,77119977,3453,9214,5973,68119984,1664,8945,2844,49919994,2895,8316,1765,57320004,4597,5507,5197,36320014,8248,9908,4708,90020025,32011,2899,78010,95720035,85615,84012,08715,87620048,16121,27215,09721,46320058,86826,99418,06326,84421019952005MBA--141995-200502,0004,0006,0008,00010,00012,00014,00016,00018,00020,0001995199619971998199920002001200220032004200505,00010,00015,00020,00025,00030,000101995–2005Figure10TrendChartofChinaElectronicsManufacturingIndustryfrom1995to20053.21WTO2004200732004-2007Table3ProductionofChinaEngineeredElectronicComponentsIndustryfrom2004to200720045,4143,0372,37720057,1984,2612,93720069,5705,7283,841200712,2367,6234,613330%MBA--152004-200705,00010,00015,000200420052006200701,0002,0003,0004,0005,000112004-2007Figure11IncreasesinChinaEngineeredElectronicComponentsIndustryfrom2004to20072.22.2.112Figure12Porter'sFiveForcesModel1212345MBA--162.2.21.2.3.OEMMBA--174.2.2.3KTMolexJSTFCIJAESumitomoOmron3MMBA--181.200612KT12%2.200610SystimaxKTTCL132006Figure13ChinaNetconnectElectronicComponentsMarketShareofTopCompetitorsin20063.173MKT142006Figure14ChinaEnergyElectronicComponentsMarketShareofTopCompetitorsin2006MBA--194.PCHPCiscoAppleSonyOEM200619FoxconnKTMolexFoxconn152006Figure15ChinaComputerElectronicComponentsMarketShareofTopCompetitorsin2006MNC90%60%2.2.4OEM1.MBA--202.3.4.2.2.5MBA--212.2.62.2.72.32.3.1PESTELMBA--22PESTELPoliticalEconomicSocialTechnologicalEnvironmentalLegal16PESTELFigure16PESTELAnalysisFramework2.3.21.ABC10+32.MBA--233.2.3.31.10%2.2.3.4MBA--241.2.2.3.52.3.6MBA--251.2.2.3.71.2.10MBA--262.3.8PESTELPESTELPESTEL2.42.4.117MBA--2717Figure17IndustryLifeCycleModel1.2.3.4.5.MBA--282.4.2CDMP3BBBook-to-BillRatio11820001.392001BB0.652004MP32000MBA--29BB$0.00$500.00$1,000.00$1,500.00$2,000.00$2,500.00Jan-97Jul-97Jan-98Jul-98Jan-99Jul-99Jan-00Jul-00Jan-01Jul-01Jan-02Jul-02Jan-03Jul-03Jan-04Jul-04Jan-05Jul-05Jan-06Jul-06Jan-07Jul-07Jan-0800.511.5SEMIChina181997-2008BBFigure18SwingsinSEMIBook-to-BilldataofNorthAmericafrom1997to20082.4.3182010119055280014.7%20051500020102500013%