搜索
word文档可自由复制编辑毕设附件外文文献原文及译文文献出处：EllisP,Theresearchofsmallandmedium-sizedenterpriseexportanditsinfluencingfactors[J].JournalofMarketingResearch,2016,5(3):119-130.原文Theresearchofsmallandmedium-sizedenterpriseexportanditsinfluencingfactorsEllisPAbstractInternationaltradeisacountry'seconomicengine,themoreadvancedthetrade,thenationaleconomyandtheworldeconomyismoredeveloped.Intheprocessofinternationaltradetheorydevelopmentandgraduallybytheregionaldevelopmenttothedomestic,totheworld,internationaltradeisthedevelopmenttrendofinternationalization.Internationaleconomicintegrationandproductionintegrationwillbringnewproblemstothedevelopmentofinternationaltrade-Inaddition,internationaltradeisadvancingwithTheTimes,withthechangeofeconomicstructure,thewayofinternationaltrademustalsogotochangetokeepupwithTheTimesprogressandmeettherequirementsofnationaleconomicdevelopment.Thefocusofscholarsmostlyfocusedonthenationallevelorindustrylevelofinternationaltrade,andalmostnoresearchonsmallandmedium-sizedenterprises(SMES).Basedonpredecessors'researchresultsoflearningandgeneralization,foundthatmanyfactorscanaffecttheperformanceofsmallandmedium-sizedenterprisestoexport,includingenterpriseinternaldifferences,industry,nationalpoliciesandinternationalmarketfactorsfromseveralaspects.Keywords:smallandmedium-sizedenterprises;theexportperformance;factorsaffecting1IntroductionEnterprisemarketsegmentandthehigherthedegreeofdifferentiation,morecanimprovethesmallandmedium-sizedenterprisestoexportperformance,themoresmallandmedium-sizedenterprisesofcapitalizationofR&Dinvestmentfunds,morecanimprovetheexportperformanceoftheenterprise.Thediscretionoftheexportword文档可自由复制编辑performanceastheeconomiccyclechangesprecedethecorrespondingchangeoftheeconomiccycle;Soundtohelppromotethebrandconstructionofsmallandmedium-sizedenterprise'sexportperformance.Theimplementationofstrategictradepolicycanimprovethecapacitytoearnforeignexchangethroughexportsofsmallandmedium-sizedenterprises;Strategictradepolicyimplementationmorerigorous,thelowertheexportperformanceofsmallandmedium-sizedenterprises,bothchangesintothereverserelationship;Foreigndirectinvestmentcanpromotetheexportperformanceofsmallandmedium-sizedenterprises,thegreatertheamountofforeigndirectinvestmentinagivenarea,thehigherthesmallandmedium-sizedenterprisesintheexportperformance.Worldeconomiccyclewillaffectworldtradecycle;theenterprise'sexportperformancewillchangeaccordingtothechangeoftheeconomiccyclepresentthemoreknowledgeinnovation,intellectualpropertyrights(IPR)protectionpolicythemorespecific,thehighertheexportperformanceofsmallandmedium-sizedenterprises.Themorefrequentlytheinternationalcapitalflow,capitalflow,thethresholdislower,thehighertheexportperformanceofsmallandmedium-sizedenterprises.2LiteraturereviewAccordingtotheabovementionedcountriestradetolearnbasictheory,therepresentativeofthenewtradetheoryBernardandJasonheterogeneitycanpromotethedevelopmentofeconomy,enterprisesareputforwardinordertoincreasetheexportofacountry'stotaltrade,duetothequalityandquantityofhugedifferencesbetweenenterprises,socompaniesalwayshavethestrategyofhowgoodorbadpoints,anditisthisdifference,leadtothedifferencesofthefactorsofproductionflow,sodriveprofitsalternatedbetweendifferententerprises.Profitdifferencewouldhelpenterpriserestructuring,guidethesocialdevelopment,soastopromoteacountry'sexporttradevolumeincreases.Butabouttheresearchobjectandscopeofvalidationenterpriseheterogeneitymodel,researchframeworkandmethodsandatthestartstage,onlymeritsinthelaterscholarsmadesignificantbreakthroughinthefieldofmodel,otherscholarsareonthebasisofthecontinueddevelopment,theenterpriseheterogeneityofresearchstillneedstoimproveinotherareas,suchasenterpriseword文档可自由复制编辑heterogeneityshouldnotbekeptisolatedasafactor,butshouldbecombinedwithotheraspectsoftheenterprises,suchasthenationalmacroeconomicpolicy,companiesfacedifficulties,etc.,willbetakenintoaccount,theadvantagesanddisadvantagesinthefurtherperfecttheory.Inadditiontotheenterpriseheterogeneity,George,Doss,putforwardthetechnologicalinnovationisthenewsituation,themostimportantmeansofenterprisedevelopmentofforeigntrade,tradearoundtheworldareworkingtowards,whichisbasedoninternationalcompetitiveness,technologyinnovationorientedinthedirectionofdevelopment.Twopeoplewithgreatconcentrationformanyyears,collectingdataandintegratingmultiplecompanytogether,inthesameareaonthepremiseofmutualinfluencebetweenrelatedIndustryCompany,endogenousgrowthmodelisestablished.Conclusion:allcompaniesundertheconditionofagiventechnology,throughtechnologytoimitateeachother,eachotherdifferencesbetweentheproductswillbemoreandsmaller,wouldcreateahomogenous,similarproducts.Onlygoodatcreatingnewtechnology,newmaterialhasacompetitiveadvantage,butundertheconditionofcompleteinformationflow,beforelong,theenterprisewillimitateeachotherbetweennewtechnologiesandinnovativeenterpriseofexcessprofitwillreducegraduallyuntilitdisappeared,onlythosewhoaregoodatinnovation,keepcontinuousinnovationoftheenterprise,canobtainlarger,long-termprofits.3Relatedth