unit2-Establishing-business-relations

Unit2EstablishingBusinessRelationsContentsPart1HowtoseekpotentialcustomersPart2WritingeffectivelettersforestablishingbusinessrelationsOpeningcaseReadthefollowingsalespromotionletter.Makeyourcommentbasedonthe7Csprinciple.DearSirs,Wegetyourcompanynamefromtheinternet.WhatIwantisjusttoseethatifwehavethechancetocooperateinthenearfutureornot.WeareafactoryoffiberglassinChinaandourmainproductischoppedstrandmat(CSM)andstitchchoppedstrandmatandetc.Wehavebeeninthefieldformanyyears.IcangiveyoutheCSMinverycompetitivepriceandhigherquality.Ifyouneedmoreinformation,pleasegotoourwebsite:!YourssincerelyDearSirs,Wegetyourcompanynamefromtheinternet.WhatIwantisjusttoseethatifwehavethechancetocooperateinthenearfutureornot.WeareafactoryoffiberglassinChinaandourmainproductischoppedstrandmat(CSM)andstitchchoppedstrandmatandetc.Wehavebeeninthefieldformanyyears.IcangiveyoutheCSMinverycompetitivepriceandhigherquality.Ifyouneedmoreinformation,pleasegotoourwebsite:!YourssincerelyPart1HowtoseekpotentialcustomersQuestion:Youworkforacompanyexportingtraditionalclocksandyouarerequiredtoseekpotentialcustomersasmanyaspossible.Whatarethechannelsyoucanresortto?Part1HowtoseekpotentialcustomersChannelsofseekingnewcustomers:1.Banks2.ChambersofCommerceinforeigncountries国外商会3.ChineseCommercialCounselor'sofficeinforeigncountries商务参赞处/中国驻外使馆的商务处4.Tradedirectories贸易目录5.Businesshousesofthesametrade同行业的贸易公司6.Oldclients7.Advertisementsandexhibitions8.Marketresearch9.InternetChamberofCommerceChineseCommercialCounselor'sofficeinAmericatradedirectory-publiclyfundedtradedirectory-publiclyfundedtradedirectory-Profit-orientedInternet:B2BPart2WritingeffectivelettersforestablishingbusinessrelationsReadingtaskReadthroughtextA,BandC.Trytosummarizethegeneralstructureoflettersforestablishingbusinessrelations.Structureoflettersforestablishingbusinessrelations:Informationsources→Self-introduction→Good-willending(welcomeorders;furtherrequirements)Part2WritingeffectivelettersforestablishingbusinessrelationsNotestothetexts:TextAbeofgoodstandingandliabilityapproachwithaviewtoenterintobusinessrelationswithTextBinthelineofspecificenquiryforwardinthemeantimeTextCfall/liewithinthescopeof1)ApproachAssoonasanyfreshsupplycomein,we'llapproachyou.--tocontact;togetintouchwith2)ForwardWewillforwardthegoodsonreceiptofyourcheck.--tosendorshipforwardNotestothetexts:Notestothetexts:3)Withaviewto(doing)Willyoupleaseletusknowyourtradetermsandforwardyoursampleswithaviewtogettingintobusinessinthenearfuture?--inanattemptto;forthepurposeof4)Specificenquiry•specificenquiry•generalenquirySalespromotionletters推销信--aspecialcaseDiscussion:Howtowritesuccessfulsalespromotionletters?Part2WritingeffectivelettersforestablishingbusinessrelationsSalespromotionletters补充:Tipsforwritingsalespromotionletters:1.Matchtheneedsofthetargetaudience2.Gettothepoint3.Sellbenefits,notfeatures4.Includetestimonialsnameofsatisfiedendusers5.Usewhitespaceshortparagraphs,bullets,numberedlistsPart2WritingeffectivelettersforestablishingbusinessrelationsSellbenefits,notfeaturessellbenefits,notfeaturesshortparagraphs&bulletsinresume6.Makeano-riskofferfreeinformation,anarticle,industrytips,freetutorial,productsamples7.Includeaguaranteefollow-up,delivery,customerservice,pricing8.Createadeadline9.AvoidsenselesswordsAreyouinterestedinourproducts?10.KeepitpersonalandconversationalPart2WritingeffectivelettersforestablishingbusinessrelationsBacktotheopeningcase:Readthesalespromotionletteragain.Offersomesuggestionstomakeitbetter-targeted.Part2WritingeffectivelettersforestablishingbusinessrelationsSuggestionsforimprovement:1)Matchtheneedsofthetargetaudience2)Gettothepoint,withapositveattitude3)Sellbenefits,notfeatures4)Includetestimonials:satisfiedendusers5)Useshort,butintactandcompactparagraphs6)Makeano-riskoffer:industrytips,productsamples7)Includeaguarantee:pricing8)Createadeadline9)AvoidsenselesswordsParagraphrearrangement:WeareafactoryoffiberglassinChinaandourmainproductischoppedstrandmat(CSM)andstitchchoppedstrandmatandetc.Wehavebeeninthefieldformanyyears.IcangiveyoutheCSMinverycompetitivepriceandhigherquality.Iwonderifyouneedthisproduct.Ifyouareinterestedinourproducts,pleasekindlygivemeareply.Ifyouneedthepricetocomparewiththatofyourpartners,welcome!Ifyouneedmoreinformation,pleasegotoourwebsite::Whentheforeignersreplyyoufir