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swot分析英文版SWOTAnalysis:AdvantageAnalysis:1productdevelopmentinnovationability(1)Porschehasmorethan50yearsofracingexperience,accumulatedalotoftechnicalexpertise.(2)Porschehiredsomeoftheworld'smostoutstandingdesigntalent,thecontinueddevelopmentofadvancedtechnology2thequalityoftheproductsamongtheforefrontoftheautoindustryThepursuitofquality.Porscheprocessanddesignstrategyinthefirstplace3brandbenefits,brandloyaltyhasloversPorscheemphasizethedesign,developmentandpromotion,soastomaintainitsreputationforexcellence,innovation,andothercharacteristicsoftheoutstandingEuropeandescent,makespeoplechooseit.4thepriceisrelativelycheap,istheciviliansupercar.Porschewithexistingtechnologyandtechnologycontinuestodevelop,soitcanatrelativelylowpricesleadtomorereliableperformance.Comparedwiththesupersportscar,suchasFerrariFXX,itcostabout$500000,andclosetothePorscheYurboisaboutaslowas$100000.5ThesuccessofdiversificationbroughtIntheAmericamarket,SUVstartedtobecomemainstream,Porschedecideditsproductlineextension,thediversificationofproduction,theproductwillcontinuetopromotetheCayenne--Porschegrowthinthenextfewyears.6Thestrategyisthecorecompetitivenessofdifference(1)theuniqueproductpositioning--takingsportsasthemainproducts,andisfamousforitsfashionnobleandexcellentperformance;(2)uniquecustomerorientation--theannualincomeofover$380000,payattentiontoinnovationandindependentcustomer(3)uniqueprice--thepriceisrelativelycheap,istheciviliansuperthecar(4)tomeetcustomerneedsasthepremiseandinnovativetechnologyDisadvantageAnalysis：1Thetraditionalmodelofhighfuelconsumption,notimprovedItisestimatedAmericaenvironmentalprotectionagency,inthe90'softhetwentiethCentury911Turbo,thefuelconsumptionof18milespergallonbutin2021itreached24~25pergallonoffuelconsumption.AlthoughPorscheeffortstoreducefuelconsumption,butnewproductsfromthedesignview,theeffectisnotgood,fuelconsumptionremainsaseriousproblem.2FinancialstructuredebtPorschesince2021theacquisitionofalargenumberofpublicshares,atthesametimeinverydifficulteconomiccrisis,asof20211attheendofthemonth,Porschehasbeendifficulttomaintaintheproductionandoperationoffunds.Bythepublicaftertheacquisition,Porschestillneedtorestructureandimprovefinancialstructure.OpportunityAnalysis:1.TheVolkswagenGroup'sacquisitionThepublictobuyPorschefromthecapitalchaincrisis,andpromoteitsfurtherdevelopment.PublicmanagementareeagertoimprovethemassofotherbrandsusePorscheexpertise,sothepublictoprovidemoreresourcesandplatformforthedevelopmentofPorsche,suchasbyitsdistributionchannels.2.Germany'seconomicsupport.Germanyistheworld'sthirdlargestexporter,unionmembersareprotectedbythelaborlaw,andreceivedwidesupport.3.Analysisofmarketsegments.Segmentmarket,competitionisnotabigamount.ManypotentialcompetitorsbecausethereisnosufficientfundstoinvestinmanufacturingandPorschecomparabletothecar,andwithdrawfromthecompetitioninthemarketsegment.4.fashiontrendIntheluxuryandhigh-endmarket,thepursuitoffashionisthenatureofthebuyer.Allalong,theroadsterasfashionrepresentative,therefore,asPorschecarenterprises,havegoodmarketprospects.5.ThedevelopmentoftheChinesesportsindustry.Ontheonehand.Astheworld'sfastestgrowingeconomyChinese,ChinesegovernmentalsoplanstograduallypromotetheappreciationoftheRMB,theexportmarket,withhugedevelopmentpotential.Ontheotherhand,Chineseareasportscarmarketintheinitialstageofdevelopment,itssalesin2021~2021annualrateof72%,Porscheaccountedforabout15.6%oftotalsales,in2~3years,ChinaPorschewillbecomethelargestconsumermarket.6.Analysisofsportscarindustryconditions.Thecarindustryisacapitalintensiveindustry,economiesofscale,internationalexpansionwillleadtogreatermarketpenetrationlevel,willalsoincrease,soPorschewheretheindustryitselfisPorscheprovidesagoodenvironmentoftheindustry.7.Thestrategicalliancesupport.PorschepurchasedsomesharesofMHP'sassetsasastrategicalliance,PorscheallowsMHPtoprovideconsultingandprocessforitsimprovementmeasures,whichhelpsPorschelearnnewbusinesstechnologyandtheproductionprocessimprovement,theabilityofproductionatthesametimethePorscheCayenneintheLeipzigareaislocatedinGermanyinthesameproductionlinethesamefactory,CarreraGTandPanamera.ThreatAnalysis:1,theeconomicsituationandthedeclineinoilprices.Fromthebeginningof2021,theeconomicsituationgraduallydecline,risingunemployment,resultingindecliningconsumerpurchasingpower;atthesametime,oilpricesreachedarecordhigh,upto$100abarrel.Consumersareverysensitivetothepricedecline,thusresultinginthedemandforconsumerstobuy,Porschesaleswillbeaffected.2,improvetheAmericaaveragefueleconomy(CAFE).Accordingtostatistics,PorschelargestmarketisAmerica,2021-2021years26%ofitssalesfromAmerica.However,theaveragefueleconomystandardin2021willbetheimplementationofAmerican(CAFE)notonlyimprovesfuelconsumptionstandards,butalsosubstantiallyincreasetheamountoffines;andthefuelconsumptionisrelativelylargePorsche.ThiswillmakePorscheinUSAthesubstantialdeclineinsales,notevensales.3.ManycarmanufacturerstoseizethemarketChina.AsthefastestgrowingeconomyinthecountryChinese,hasgreatpotential,somanycarmanufacturerswillacceler