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商务英语07年考卷第1页共8页Ⅰ、TranslatethefollowingtermsintoChineseorviceversa.(25%)1．marketingbudget2．controllingstake3．capital-spendingbinge4．moneyandbondmarkets5．clearingandsettlementcycles6．上市公司7．电子商务8．垃圾债券9．价格透明度10．证券交易所11．短期投资12．农业补贴13．贸易逆差14．经济繁荣与萧条交替循环15．股票市场泡沫Ⅱ、Choosetheappropriatephrasesgivenbelowtofillineachblankofthesentences.Makechangeswhennecessary.(20%)1．ThemarketimportsfromAsia,Europe,CentralandSouthAmericaeversince.班级学号姓名命题教师教研室（系）主任审核(签字)---------------------------------------------装-----------------------------------------订----------------------------------------线-------------------------装订线以内不准作任何标记2021/2021学年第一学期考试题（卷）2．Thepoliticianpopularprejudicestoservehispoliticalends.3．Theambitiousstudentwastakenarichentrepreneurandwasthusabletoembarkonhismarketresearchprogram.4．Theeconomiccrisiscannotbeviewedfromothersocialfactors.5．Forfamiliesinthatarea,footwearcanbea.6．Thegovernmentamandatoryreportontheimplementationoftheresolutionapproval.7．Howeverattractivetheprogrammightbe,noonecandenythatitwill80percentofthebudget.8．anewplanisexpectedtobytheendoftheyear.9．Sincetheprogramstarted,everythinghasbeen.10．Thewholedebateinearly1990sthequestionwhetherchinashouldadoptamarketeconomyornot.Ⅲ、TranslatethefollowingparagraphsintoChinese.(30%)1．Madeinchinalostitsnoveltylongago.thelabelhasbecomeubiquitousinmuchoftheworld,affixedtoshoes,toys,apparelandahostofotheritemsproducedforglobalcompanies.Whatisanovelty,however,areChina-madegoodssoldunderChinesebrandnames.OnlyahandfulofChinesefirmssofarhavemoneyandthemanagementexpertisetoestablishinternationalbrands.第2页共8页第3页共8页2．Alongwithbeingfaster-growing,theNewEconomyismoreexposedtotheforcesofvolatility.Thetechinvestmentcyclehasextremeupsanddowns.Innovations,oncefundedbyfairlystablecorporateresearch-and-developmentbudgetsandgovernmentgrants,iswhipsawedbyfluctuationsinfinancingfromventurecapitalistsandinitialpublicofferings.3．Thisanalysisevenputsadifferentperspectiveontheeuro'simpactonpricetransparency.True,thesinglecurrencywillmakeiteasierforconsumerstocompareprices.ButthestartingpointforthischangeisthatEuropecurrentlyhasheterogeneouscustomerswholargelybuyheterogeneousproductswithdifferentingredients,labelsandpackages.Muchelsewillneedtoconvergebeforepricesdo.课程名称:商务英语（1）使用班级经管院04级班级学号姓名---------------------------------------------装-----------------------------------------订----------------------------------------线--------------------------------------------装订线以内不准作任何标记4.ThebuzzwordinbusinessbeforeSeptember11was“visibility”.Companyaftercompanylamenteditsinabilitytoseeclearlyaboutfutureprospectsamidtheworseningeconomyanddot-comdebacle.Now,though,corporateAmericahasaclearvisionoftheimmediatefuture--andit'snotaprettyone.5.Thereisnodoubtthat,inthelongrun,asystemofbothfreertradeandfairtradewhichensuresthatallparticipantsplaybyawell-definedsetofhumane,market-basedrulescanmaximizeincomesformost,ifnotall,countriesaroundtheworld.NAFTAandtheWTOhavefailedtoachievethesedesirableoutcomesbecausetheywerefatallyflawed.第4页共8页第5页共8页Ⅳ、ReadthefollowingtextandchoosethebestsentencefromAtoEbelowtofillineachofthegapsinthetext.(10%)TheseniormanagementsofChina’sleadingbrandshaverealizedtheneedtoexpandoverseas.ForinstanceHaier’sCEO,ZhangRuimin,hasstatedthatinhisview,thekeytotheGroup’srapidgrowthwillcontinuetorelyonaninternationalizationstrategy,especiallywiththedevelopmentoftheInterneteconomyandChina’spendingentrytotheWTO.1)TheGrouphasemployedtheOECmanagementmodeltoitsmarketchainsandhasprogressedfrombeingaborrowerofideasintobecomingasuccessfulinnovatorinbusinessdevelopment.WhileabrandlikeHaierhasstartedtoearnareputationabroadinitsownright,otherleadingChinesebrandshavebecomesuppliersoverseas,thoughthesebrandsmaynotbeinstantlyrecognized.2)Erdoshasbeensuperbatdevelopingcashmeregarmentsforthedomesticandinternationalmarket.Globally,departmentstoresnowcarryreasonably-pricedcashmeresweatersasdothelargeUSmail-ordercatalogues,suchasLandsEndandLLBean.3)Newproductinnovationisalsoahallmarkofmanyoftheleadingbrands.Thisistruefortheelectronicappliancemanufacturersaswellasthepharmaceuticalcompaniesandautomobilemakers.4)Forinstance,Erdos,China’slargestcashmeregarmentmanufacturer,isworkingonarangeofnewproductstosuitthechangingglobalmarket.Theseincludeun-dyedecologicallysoundproducts,productsthatcanbehandwashed,cashmereandsilkblends,stretchablecashmere,beanscashmere(whichisblendedwithfibresproducedfrombeans)andnewsuperiorqualitycashmererangeunderthesuperErdos’brand.Thereisalsoanelementofsucceedinginthemarketthroughlongevity.Hongtashancigarettes,avaluablebrandinChina,isanexampleofthis.Thereislittlescopeforproductinnovation.5)A．ThesesweatersaremostlyChina-madeandmostlybyErdos.班级学号姓名---------------------------------------------装-----------------------------------------订----------------------------------------线--------------------------------------------装订线以内不准作任何标记课程名称:商务英语（1）使用班级经管院04级B．muchofthecompany’ssuccesshasbeenattributedtohim,whohasbeenapplaudedbothathomeandabroadforhiscreativeleadershipandcorporatemanagementpractices.C